EELN E-Loan (MM)

E-LOAN is the Only Financial Services Company to Make the Customer Respect Group's Top Ten List PLEASANTON, Calif., Sept. 14 /PRNewswire-FirstCall/ -- E-LOAN(R) (NASDAQ:EELN), an online consumer direct lender and longtime advocate of consumer financial privacy protections, today announced that The Customer Respect Group's 2005 Privacy Report rated E-LOAN as one of North America's top ten companies for privacy. E-LOAN was the only financial services company and the highest ranking online company to make the top ten. "Fighting for and protecting consumers' financial privacy rights has always been one of our core values and has helped us build E-LOAN into a trusted brand," said Mark Lefanowicz, Chief Executive Officer and President of E-LOAN. "And, of course, it is incredibly rewarding to continue to be recognized year after year by consumers and independent researchers as a national leader in privacy practices and policies." "We reviewed the policies and practices for the customer's information rights and privacy for over 400 major corporations in a very comprehensive review," said Terry Golesworthy, President of The Customer Respect Group. "Very few companies managed to balance the privacy rights of individuals with respect to their personal data against the need of organizations; we were delighted to see that E-LOAN had achieved that balance to the benefit of all of its customers." The independent Privacy Report released by The Customer Respect Group, an international research and consulting firm that focuses on how corporations treat their customers online, was researched during the first six months of 2005 and reflects the current state of online privacy offered by major North American companies. It analyzed 464 major corporate Web sites to determine critical trends in 21 factors relating to online privacy. Of the 464 reviewed, 170 companies reached a level that was judged to be acceptable. The Privacy Report reviewed actual practices employed such as usage of supplied personal data, transparency of policies and "opt-in" vs. "opt-out" policies. Each of the factors was judged across a wide range of possible responses to create additional granularity. The top 20 list includes the following companies in descending order: Intel, Expedia, E-LOAN, Verizon Wireless, Estee Lauder, Marriott, Con-Way Transportation Services, IBM, Medco Health Solutions, and Orbitz. For more detailed information or to purchase the Privacy Report, interested parties may visit http://www.customerrespect.com/, call 617-378-3173 or email . About E-LOAN E-LOAN(R) is an online consumer direct lender dedicated to providing borrowers with a simple, easy and open way to obtain mortgage, auto and home equity loans. Since its launch in 1997, E-LOAN has drawn upon its pro consumer values to improve the lending experience in revolutionary ways. By eliminating the traditional incentive structure to charge consumers higher rates, giving consumers free access to credit scores and getting rid of lender fees, E-LOAN is providing a uniquely open, fair and honest loan process. Protecting consumers' financial privacy is also a paramount concern, prompting E-LOAN to implement industry leading privacy practices and advocate strong consumer financial privacy protection laws. Consumers have recognized E-LOAN's trustworthiness and respect for customers. An independent study conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the top 20 most trusted companies for privacy in America. E-LOAN was the highest ranked online financial services company to make the top 20. From inception through June 2005, E-LOAN has originated and sold over $26.7 billion in consumer loans. E-LOAN is publicly traded on the Nasdaq National Market under the symbol EELN. To find out more about E-LOAN and its products and services, logon to http://www.eloan.com/ or call 1-888-E-LOAN-22. This news release contains forward-looking statements based on current expectations that involve risks and uncertainties. E-LOAN's actual results may differ from the results described in the forward-looking statements. Factors that could cause actual results to differ include, but are not limited to, general conditions in the mortgage and auto industries, interest rate fluctuations, and the impact of competitive products. These and other risk factors are detailed in E-LOAN's periodic filings with the Securities and Exchange Commission. Contact: Press, Laurie Azzano Cosmo Public Relations 415-786-3317 Press/Investors, Tiffany Fox E-LOAN, Public/Investor Relations 925-847-6314 DATASOURCE: E-LOAN CONTACT: press, Laurie Azzano of Cosmo Public Relations, +1-415-786-3317, or , for E-LOAN; or press/investors, Tiffany Fox of E-LOAN, Public/Investor Relations, +1-925-847-6314, or Web site: http://www.customerrespect.com/ Web site: http://www.eloan.com/

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