Today, DraftKings Inc. (Nasdaq: DKNG), The Brook and the New
Hampshire Lottery announced the opening of the new,
state-of-the-art DraftKings Sportsbook at The Brook with enhanced
safety and sanitization protocols in place. The sportsbook will
serve as the first of its kind for the state, allowing sports fans
to place legal bets on all major professional and collegiate U.S.
sports at a retail location.
“With major sports resuming in recent weeks, I am extremely
pleased The Brook is opening its new retail sportsbook,” said
Governor Chris Sununu. “This retail sportsbook represents the next
evolution for the New Hampshire Lottery and DraftKings, which have
already established New Hampshire as the go-to destination for
sports betting in the Northeast. Along with placing bets online and
with their mobile devices, sports fans now have an exciting new
retail location where they can place bets on their favorite teams
and experience this new way to win.”
Committed to providing a safe experience for guests as part of
“the new normal,” Nevada-based Eureka Casino Resorts, which
acquired and re-branded The Brook in 2019, spent months designing a
new safety and sanitization plan to guide staff and guests. The
plan includes physical distancing and hand sanitizer stations
throughout the space, including in seating areas and on the gaming
floor, in addition to requiring guests and employees to wear a
mask. In consultation with regulators and public health officials,
DraftKings Sportsbook at The Brook may add to or update its safety
and sanitization procedures.
Outfitted with betting kiosks and video walls, the sportsbook
exists within The Brook’s “Stadium” sports entertainment space to
deliver the ultimate gaming experience. The opening coincides with
the return to action of many professional U.S. sports leagues and
marks DraftKings’ eighth retail location in the United States.
“We are proud to collaborate with the New Hampshire Lottery and
DraftKings to open New Hampshire’s first retail sportsbook in a
venue we know will live up to our motto: Live Free & Play,”
said Andre Carrier, CEO, The Brook. “We built The Stadium at The
Brook to be the best place to watch sports anywhere in New England.
Unless you're at the game, we feel that there's no better place.
Our new sportsbook will offer sports fans throughout the region a
state-of-the-art, dynamic betting experience.”
In collaboration with the New Hampshire Lottery, The Brook and
DraftKings have worked tirelessly to satisfy statewide demand from
New Hampshire sports bettors, including Seabrook city residents who
voted to approve a potential retail location, ultimately spurring
the final approvals from the New Hampshire Lottery. While the
stay-at-home order was in effect and as businesses were allowed to
re-open, The Brook researched best practices for sanitization and
safety, and now has a comprehensive plan to ensure sports and
gaming enthusiasts are able to enjoy their experience in a clean
space.
“DraftKings is a customer-first company that looks at the many
ways fans engage with sports,” said Ezra Kucharz, Chief Business
Officer, DraftKings. “Our valued collaboration with The Brook and
the New Hampshire Lottery will bring an immersive and entertaining
in-person sports betting experience to fans in New
Hampshire.”
In January 2019, Eureka Casino Resorts acquired the historic
75-acre property and began a year-long, multimillion-dollar project
to completely remodel and rebrand the 90,000 square foot facility
as The Brook. Formerly known as the iconic Seabrook Park, the
transformation included an ultramodern Race & Sportsbook, the
largest of its kind within 300 miles, at the only pari-mutuel
facility in New Hampshire. The new space, “The Stadium,” offers
stadium seating on couches and movie theater-style chairs with
three cinema-size screens and hundreds of TVs, making it a premier
destination on the Seacoast for watch parties and date nights, as
well as group and corporate events.
“The New Hampshire Lottery is excited to be working with The
Brook and DraftKings to open New Hampshire’s first retail
sportsbook, further establishing New Hampshire as a premier sports
betting destination in the northeast,” said Charlie McIntyre,
Executive Director, New Hampshire Lottery. “With more than
42,000 registered NH users, mobile sports betting
is already attracting a new generation of players to the New
Hampshire Lottery. The addition of The Brook’s retail sportsbook
will only further support our efforts to maximize revenue for
education in New Hampshire.”
The New Hampshire Lottery and DraftKings launched mobile sports
betting in the state in December 2019. DraftKings is New
Hampshire’s exclusive sports betting provider and has committed to
operating at least four retail sportsbook locations statewide.
Since December 2019, total sports betting in New Hampshire has
exceeded $65 million.
A ribbon cutting ceremony is tentatively planned to take place
in September 2020 at a date and time to be determined. For
additional information and to download the DraftKings Sportsbook
app, click here.
About DraftKingsDraftKings Inc. (Nasdaq: DKNG)
is a digital sports entertainment and gaming company created to
fuel the competitive spirits of sports fans with products that
range across daily fantasy, regulated gaming and digital media.
Headquartered in Boston, and launched in 2012 by Jason Robins, Matt
Kalish and Paul Liberman, DraftKings is the only U.S.-based
vertically integrated sports betting operator. DraftKings is a
multi-channel provider of sports betting and gaming technologies,
powering sports and gaming entertainment for 50+ operators across
more than 15 regulated U.S. and global markets, including Arkansas
and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and
retail betting for major U.S. and international sports and operates
in the United States pursuant to regulations in Colorado, Illinois,
Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York,
Pennsylvania and West Virginia. DraftKings’ daily fantasy sports
product is available in 8 countries internationally with 15
distinct sports categories. DraftKings is the official daily
fantasy partner of the NFL, MLB and the PGA TOUR as well as an
authorized gaming operator of the NBA and MLB and an official
betting operator of the PGA TOUR.
About The BrookFormerly known as Seabrook Park,
The Brook is a 75-acre property located just over the border
between New Hampshire and Massachusetts that recently completed a
year-long redevelopment by its new owners, Eureka Casino Resort, an
established Nevada-based company that is 100% employee-owned.
In January 2020, The Brook unveiled a sports viewing and
pari-mutuel wagering venue with state-of-the-art audio visuals,
food and drink and casino table games, such as blackjack, roulette
and Cajun Stud. The Brook is also the only casino venue in New
Hampshire to offer Stadium Gaming technology and offers simulcast
racing seven days a week. In addition, The Brook features 16 poker
tables and a regular schedule of daily tournaments and
giveaways.
About New Hampshire LotterySince 1964, the New
Hampshire Lottery has contributed more than $2 billion and counting
to education in New Hampshire, including an all-time record $106.5
million during fiscal year. For the past 55 years, the New
Hampshire Lottery has recorded more than $7 billion in lottery
sales and other earnings, paying over $4.7 billion in prizes and
other cost of sales in that time.
The New Hampshire Lottery Commission, located at 14 Integra
Drive in Concord, New Hampshire, currently manages all lottery
operations in the state, including instant games, New Hampshire
Powerball®, New Hampshire Mega Millions®, Tri-State Megabucks℠,
Tri-State Pick3®/Pick4® Daily Numbers games, Gimme 5, Fast Play
games, Lucky For Life®, KENO 603℠, and iLottery. The New Hampshire
Lottery also regulates charitable gaming, including Bingo, Lucky 7,
and Games of Chance, along with simulcast racing, fantasy sports,
and sports wagering.
Media
Contacts:
Maura McCann NH Lottery (603) 271-7111
maura.mccann@lottery.nh.gov
EJ Powers NH Lottery (413)
441-4772 epowers@montagnecommunications.com
Stephen MiragliaDraftKings
Inc.media@draftkings.com
Ashleigh MarkThe Brook(801)
671-2493amark@eurekamesquite.com
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