Collaboration to expand distribution of hygiene solutions into
emerging markets, focusing on B2B channels
SLOUGH, United Kingdom and
NEW YORK, Feb. 1, 2022 /PRNewswire/ -- Reckitt Benckiser
Group plc ("Reckitt"), maker of Lysol and Dettol, and
Diversey Holdings, Ltd. (NASDAQ: DSEY), a leader in the
development and delivery of hygiene, infection prevention, and
cleaning solutions, are pleased to announce a distribution
collaboration that will expand businesses' access to trusted
hygiene solutions that help protect staff, clients and customers
from the spread of illness-causing germs.
The collaboration will see Reckitt's leading disinfection
brands, Dettol and Lysol, along with other Power Brands such as
Harpic, Vanish, Airwick and Pine O Cleen, being distributed by
Diversey in the B2B channel in the Middle
East, Asia Pacific, as well
as Turkey and Russia starting in March 2022. This collaboration in emerging
markets significantly expands the geographic footprint established
by the relationship Reckitt and Diversey already have in
North America.
As the world continues to open and people spend more time
outside their homes, they expect safer environments. By providing
access to Reckitt's products, Diversey and Reckitt are working to
help businesses reassure their employees and patrons with targeted
solutions, cutting-edge technology and trusted brands.
This alliance marks a sizeable growth opportunity for both
Reckitt's Global Business Solutions (GBS) unit and Diversey by
expanding the Lysol and Dettol Pro Solutions offerings further
in the B2B space via Diversey's market-leading position. It will
combine the strong consumer trust in the Lysol and Dettol brands
with Diversey's B2B expertise, supported by the targeted hygiene
approach and cleaning protocols developed by Reckitt's scientific
teams and demonstrated at world-class events such as the
COP26 climate summit in 2021.
Reckitt and Diversey are also working to expand their
collaboration, to further help businesses prevent the spread of
illness-causing germs in new B2B spaces.
Financial terms of the collaboration were not disclosed.
http://www.reckitt.com/thisisreckitt
NOTES TO EDITORS:
Reckitt
Reckitt* exists to protect, heal and nurture in the relentless
pursuit of a cleaner and healthier world. We believe that access to
the highest-quality hygiene, wellness and nourishment is a right,
not a privilege.
Reckitt is the company behind some of the world's most
recognisable and trusted consumer brands in hygiene, health and
nutrition including Air Wick, Calgon, Cillit Bang, Clearasil,
Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Moretin,
Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and
more.
Every day, more than 20 million Reckitt products are bought
globally. We always put consumers and people first, seek out new
opportunities, strive for excellence in all that we do and build
shared success with all our partners. We aim to do the right thing,
always.
We are a diverse global team of more than 43,000 colleagues. We
draw on our collective energy to meet our ambitions of purpose-led
brands, a healthier planet and a fairer society.
Find out more, or get in touch with us at
www.reckitt.com
*Reckitt is the trading name of the Reckitt Benckiser group of
companies
Pro Solutions
Reckitt's Pro Solutions offering harnesses the power of the
Lysol (United States) and Dettol
(Europe and APAC) brands to help
protect businesses and public spaces from the spread of germs. The
comprehensive approach incorporates science-backed protocols and
training, iconic Lysol and Dettol products and Lysol and Dettol
branded materials for business communications. Pro Solutions
equips businesses to achieve a trusted standard for protection.
Dettol – Lysol's sister brand across Europe – is the leader in germ protection,
helping to safeguard the health of families across the world since
1933. Its product line-up spans household disinfection and personal
hygiene products, including Dettol Anti-bacterial Wet Wipes,
Instant Hand Sanitizer, and Dettol Disinfectant Spray.
Diversey
Diversey's mission is to protect and care for people through
leading hygiene, infection prevention, and cleaning solutions. We
develop and deliver innovative products, services, and technologies
that save lives and protect our environment. Over the course of
more than 95 years, the Diversey brand has become synonymous with
product quality, service, and innovation.
For more information, visit www.diversey.com or follow us
on LinkedIn, Facebook, or Twitter @diversey.
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