DDRX Diedrich Coffee (MM)

CoffeePolitics.com Lets Everyone Vote for their Political Coffee Blend IRVINE, Calif., Aug. 14 /PRNewswire/ -- Politics are brewing in America... but never quite like this before as voting just got really hot. Now through the November presidential election, everyone has another opportunity to express his/her political preference by clicking on http://www.coffeepolitics.com/ and voting for either a McCain Blend or an Obama Blend limited edition single-serve K-cup of coffee. Boxes of each limited-edition political blend are also available for purchase while supplies last. Coffee Politics, a polling campaign created by Coffee People (NASDAQ:DDRX), is heating up the nation's coffee breaks, literally. "The world is focused on our November presidential election, and America's voters are especially anxious to voice their opinions, with conversations, well, percolating nationwide, including in the workplace," explains Russ Phillips, president and CEO, Coffee People. "We're putting a new face on the traditional coffee break with our Coffee Politics online polling campaign, and giving people another way to make a statement. It's a little splash of lightheartedness during all the serious campaigning." By visiting http://www.coffeepolitics.com/ now through the November election, everyone can cast a vote with a simple click on the Obama Blend or McCain Blend. Each single-serve K-cup of coffee counts as one vote (one vote per email registration). Each box of the limited-edition political blends purchased contains a 24-pack of either McCain or Obama single-serve K-cups of coffee and therefore counts as 24 votes. "While we are having a little fun, we also recognize the importance of this presidential campaign," says Phillips. "We encourage everyone who visits http://www.coffeepolitics.com/ to not only vote for their favorite political blend, but to also visit the links on our site for additional information about both candidates, as well as how to register to vote in the November election. In the end, we hope our Coffee Politics polling campaign helps generate more interest and excitement for the candidates and the election in general, and in turn drives more people to the polls in November." About Coffee People With headquarters in Irvine, California, Coffee People is a subsidiary of Diedrich Coffee, Inc. (The Company). The Company specializes in sourcing, roasting and selling the world's highest quality coffees with its three brands -- Coffee People, Diedrich Coffee and Gloria Jean's Coffees. The Company's 120 domestic retail outlets, the majority of which are franchised, are located in 30 states. The Company also sells coffees through wholesale accounts, including office coffee service distributors, restaurants and specialty retailers and via the Company's Web stores. For more information about Diedrich Coffee, Inc., call 1-800-354-JAVA, or visit the Company's Web sites at http://www.coffeepeople.com/, http://www.diedrich.com/ or http://www.gloriajeans.com/. Forward Looking Statements Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and fall under the safe harbor. Actual results and financial position could differ materially from those anticipated in the forward-looking statements as a result of a number of factors, including, but not limited to, the financial and operating performance of the Company's wholesale operations, the Company's ability to maintain profitability over time, the successful execution of the Company's growth strategies, franchisees' adherence to the Company's practices, policies and procedures, the impact of competition, the availability of working capital, and other risks and uncertainties described in detail under "Risk Factors and Trends Affecting Diedrich Coffee and its Business" in the Company's annual report on Form 10-K for the fiscal year ended June 27, 2007 and quarterly report on Form 10-Q for the quarter ended March 5, 2008. MEDIA CONTACTS: Tanya Peebles, (213) 369-7746, Stacy Taylor, (714) 791-0848, DATASOURCE: Coffee People CONTACT: Tanya Peebles, +1-213-369-7746, , or Stacy Taylor, +1-714-791-0848, , both for Coffee People Web site: http://www.coffeepeople.com/

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