Full-Service Creative Agency Imagination Selects Deltek to Power Its Global Business
July 02 2012 - 4:05PM
Business Wire
Deltek (Nasdaq: PROJ) today announced that Imagination, a
full-service creative communication agency, has purchased Deltek
Maconomy, a tailor-made enterprise management system for
Professional Services firms. Imagination will implement Deltek
Maconomy throughout its organization across Europe, Asia,
Australia, and the United States to manage its worldwide
operations, maintain full transparency over its entire global
business, and drive profitability.
Imagination offers services that include integrated branding
campaigns, experiential marketing, event management, and social and
digital strategic planning. With growth around the world, the
company looked for a new solution that could provide full
multi-company support and visibility throughout their offices
worldwide. After a rigorous selection process, the global firm
chose Deltek over multiple competitors because of Deltek’s deep
experience and customer list within the Agency sector,
purpose-built capabilities for professional services firms, and
reputation for delivering successful international
implementations.
Imagination will use Deltek Maconomy across its global
operations to drive business process improvements throughout many
facets of its organization. Imagination helps transform its
clients’ businesses through creative communications and is
challenged with delivering complex cross-border projects across a
rapidly expanding network of offices around the world. By choosing
Deltek Maconomy, Imagination will benefit from multi-company
support as well as full multi-currency and multi-dimensional
capabilities. These capabilities will unite and align its global
organization, driving complete visibility into its operations to
improve decision-making and knowledge sharing across the
company.
"As a global agency, we were looking for a single solution that
could run our entire international business. We have been through a
very thorough selection process and are certain that Deltek is the
best match for us thanks to its extensive experience in our
industry, and its deep capabilities for managing multi-company
businesses. We were very impressed with Deltek’s proven reference
list and the strength of Deltek Maconomy, a solution that uses
industry best practices so it completely fits our business
requirements. Overall, Deltek stood out from the competition by
offering us a tailored solution that allows us to grow and increase
profits as a global company," says Richard Adams, Group CFO,
Imagination.
“We are very excited to add Imagination to our extensive list of
clients in the Marketing Communications industry. Imagination is a
truly global company who is in a great position to benefit from the
industry best practices that define our Deltek Maconomy solution.
We look forward to supporting Imagination as it implements Deltek
Maconomy to power its global business and drive profitability to
new heights,” says Neil Davidson, Managing Director, Deltek UK.
About Imagination
Launched in London in 1968, Imagination is an independent
communications agency whose roots lie in non-traditional, live,
experience marketing. Imagination has sixteen offices around the
world, and the full complement of in-house talent, from brand
consultants to architects, advertising specialists to interior
designers, retail specialists and event producers to investor
communications and digital experts. This unique offering enables
Imagination to approach every problem from broader and more
surprising angles, build solutions from the ground up across all
channels, and deliver insights aligned with the way people wish to
interact with brands. Imagination transforms business through
creativity. Imagination’s past and current clients include ASICS,
Aston Martin, BT, Canon, Ford, Guinness, Harrods, Jaguar Land
Rover, John Lewis, oneworld global alliance, Shell, Samsung and
Prada.
For more information please visit: www.imagination.com
About Deltek
Deltek (Nasdaq: PROJ) is the leading global provider of
enterprise software and information solutions for professional
services firms and government contractors. For decades, we have
delivered actionable insight that empowers our customers to unlock
their business potential. 15,000 organizations and 2 million users
in over 80 countries around the world rely on Deltek to research
and identify opportunities, win new business, optimize resources,
streamline operations, and deliver more profitable projects. Deltek
– Know more. Do more.® www.deltek.com.
Follow us on Twitter @Deltek, Google+ or fan us on Facebook
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