- Coupons worth 100 million yuan
are ready for grabs on Dada Group's JDDJ during Shanghai's Double Five Shopping Festival, in
an effort to boost consumption.
- Batches of digital vouchers are also being issued by the city
to stimulate spending during the ongoing festival, with JDDJ
designated as an official partner platform for using the
vouchers.
- JDDJ sees significant sales boost driven by platform coupons
and city's vouchers.
SHANGHAI, Sept. 8,
2022 /PRNewswire/ -- JDDJ, the on-demand retail
platform operated by Dada Group (Nasdaq: DADA), is distributing
shopping coupons worth 100 million
yuan, in collaboration with partner retailers and brand
owners, to support consumption and brick-and-mortar retail
recovery. Consumers can use the coupons together with the
e-vouchers issued by the Shanghai
government when proceeding to purchase checkout on JDDJ.
Shanghai kicked off its annual
Double Five Shopping Festival in July with various promotional
campaigns and activities to boost consumption. As part of the
efforts, the city is distributing rounds of digital consumption
vouchers to citizens for using on diverse platforms including
JDDJ.
Data on JDDJ and Shop Now from August 28
to September 4 shows the effectiveness of the
spending-stimulant campaign that has boosted growth in multiple
categories of products: compared to the same period last year,
sales of menswear increased by 4.8 times, home appliances grew by
5.7 times, perfumes and make-up sets were up by over three times,
and consumer electronics recorded a growth of 180%
year-over-year.
Besides bringing consumers a convenient shopping experience and
discounts, JDDJ has also helped physical retailers and brand owners
achieve significant growth during the shopping event. JDDJ and Shop
Now's data from August 28 to September
4 shows Mi Stores, Sephora,
and Vats Liquor Chain Stores in Shanghai all realized a sales growth of over
ten times, and CR Vanguard's sales increased by more than five
times, year-on-year.
In addition to Shanghai, since
2022, JDDJ and Shop Now have partnered with cities such as
Changsha, Yantai, Zhengzhou, and Yibin to distribute e-vouchers.
Moving forward, JDDJ and Shop Now will continue stepping up efforts
to make greater contributions to the high-quality growth of the
real economy.
View original
content:https://www.prnewswire.com/news-releases/dada-group-doles-out-100m-yuan-in-coupons-to-support-consumption-amid-shanghai-shopping-festival-301620044.html
SOURCE DADA GROUP