Survey Says: Fundraising and Constituent Engagement are Biggest Challenges Facing Nonprofits in 2012
April 26 2012 - 1:55PM
Business Wire
Convio (NASDAQ:CNVO) is keeping a pulse on the nonprofit sector
by measuring its successes and challenges. With the first quarter
of 2012 in the rear view mirror, recent interviews conducted with
70 nonprofit professionals revealed four major issues of concern:
funding/fundraising, communication/engagement, rising above the
noise, and data management/technology.
According to those surveyed, 34 percent identified fundraising
as the biggest current challenge in 2012. In close second, with 31
percent of the vote, is communication/engagement.
“This is a very interesting time for nonprofits,” said Ritu
Sharma, executive director for Social Media for Nonprofits.
“Fundraising is always a primary concern, especially as the economy
looks to get back on track. But nonprofits have also become
hypersensitive to successfully engaging with their supporters and
creating awareness for their mission. Many organizations realize
that knowing when and how their supporters want to be engaged is
critical in this world of information overload.”
Survey Key Findings
- Fundraising is always top of
mind: 34 percent of nonprofit professionals identified
fundraising as the current biggest challenge for nonprofits, given
that the economy is on the rebound and donors are much more
selective about their donations.
- Which leads to the need to rise
above the noise: 20 percent of those interviewed feel that
there are many more nonprofits today than even 5 years ago, and the
need to rise above the noise and differentiate the organization is
critical.
- This means strategic communication
and engagement is a priority: 31 percent of those surveyed
identified effective communication/engagement with their supporters
as something very vital for nonprofits in an age of donor
fatigue.
- And the way to do this is through
proper data management and effective technology tools: 11
percent of those surveyed identified technology and data management
as a challenge that nonprofits need to understand and embrace to
ensure success.
“Our recent survey validates the 2012 predictions we released in
January,” said Sara Spivey, chief marketing officer for Convio.
“Nonprofits are becoming keenly aware of the different channels
their supporters use to communicate, and are tailoring their
engagement strategies to effectively connect with their
constituents. The great news is we are seeing a number of
nonprofits embrace a more integrated approach, which is ultimately
resulting in success across donations, advocacy and with
volunteers.”
Video link to compilation of survey participants.
Methodology
Convio conducted interviews during Austin’s South by Southwest®
Interactive Festival in March, as well as at the Nonprofit
Technology Conference taking place in San Francisco earlier this
month. The data is based on answers aggregated from both
conferences.
About Convio
Convio is a leading provider of on-demand constituent engagement
solutions that enable nonprofit organizations to maximize the value
of every relationship. With Convio solutions, nonprofits can more
effectively raise funds, advocate for change and cultivate
relationships with donors, activists, volunteers, event
participants, alumni and other constituents. Convio offers two
open, cloud-based constituent engagement solutions: Convio Common
Ground® for small- and mid-sized nonprofits and Convio Luminate™
for enterprise nonprofits. Headquartered in Austin, Texas with
offices across the United States and United Kingdom, Convio serves
more than 1,600 nonprofit organizations globally. Convio is listed
on the NASDAQ Global Market under the symbol CNVO.
For more information: www.convio.com.
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