Under This New SaaS Deal for its Matchpoint
Distribution Platform, Company to Provide its Industry-leading
Technology to New TCL Mobile Phones and Televisions
LOS
ANGELES, June 9, 2023 /PRNewswire/ -- Today
TCL®, one of the world's best-selling consumer
electronics brands and a leading television display technology
innovator, and Cineverse Corp. (NASDAQ: CNVS), a premier
streaming technology and entertainment company super-serving
enthusiast fan bases, announced a new content and technology
partnership.
Through this deal, Cineverse's proprietary
Matchpoint™ technology platform has been selected to
provide content services for new TCL televisions in North
America. Cineverse will be one of a select few, content
aggregators to provide key ad-supported video-on-demand (AVOD)
programming as well as provide key content aggregation services.
Cineverse will offer its full portfolio of free,
ad-supported streaming television (FAST) channels to TCL
users. In addition, Cineverse will also serve as a key
demand partner with TCL by providing programmatic ad and direct ad
sales expertise for the breadth of content provided by Company.
"As a top 2 best-selling TV brand in the U.S. for four
consecutive years, TCL's growth has certainly benefitted from the
increasing adoption of smart TVs but our continued success is
largely due to the company's innovation, vertical integration and
vital partners like Cineverse," said Mark
Zhang, President, TCL North America. "Since we
launched in North America, we have
been laser focused on becoming one of the most popular electronics
brands with our award-winning product lineup. TCL listens to
what our users value and it's clear that consumers desire more
options when it comes to entertainment, so we're excited to expand
our programming through this premium multi-channel streaming
service."
Cineverse will offer TCL users access to the Company's full
portfolio of 30 streaming brands and FAST channels including
content curated from Cineverse, the company's flagship streaming
service. Having recently launched in September 2022, Cineverse offers dozens of FAST
channels alongside over twelve thousand movies and TV episodes
available on demand for free. All this will be available
starting later this year on new TCL devices released within the
U.S.
"As one of the world's top television brands, we are thrilled to
have TCL as our first OEM SaaS partner. As we continue to
expand the capabilities of our Matchpoint platform we are excited
to provide tremendous efficiencies and provide key backend support
to TCL as they look to scale and expand their position in the
streaming entertainment ecosystem," said Cineverse's Chief
Operating Officer & Chief Technology Officer Tony Huidor. "As a strategic partner to
TCL, we are committed to providing and jointly developing
innovative, best-in-class services for consumers of their
industry-leading televisions and mobile phones."
"With continued innovation and leadership, TCL is bringing new
high-performance smart TVs to market with a broader range of
dynamic content and featured services to meet consumer needs," said
Haohong Wang, General Manager, TCL Research America. "As we
leverage our manufacturing advantages to deliver larger screens for
cinematic viewing experiences, TCL's advanced features like QLED
and mini-LED as well as strong relationships with technology and
content partners like Cineverse, ensure that we're delivering
world-class products and experiences."
As part of this deal, the Cineverse Ad Solutions team will
also work closely with TCL and its partners to provide new
advertising sales revenue opportunities.
About TCL
TCL Electronics specializes in the research, development and
manufacturing of consumer electronics including TVs, mobile phones,
audio devices, smart home products and appliances. Combining
thoughtful design and innovative technology to inspire greatness,
our lineup delivers must-have features and meaningful experiences.
As one of the world's largest consumer electronics brands, our
vertically integrated supply chain, and state-of-the-art display
panel factory help TCL deliver innovation for all.
For additional product information, please visit www.tcl.com for
the full portfolio.
About Cineverse
Cineverse is a global streaming technology and entertainment
company with one of the world's largest portfolios of owned and
operated streaming channels, all powered by its advanced,
proprietary technology platform. Cineverse currently features
enthusiast brands for subscription video on demand (SVOD),
advertising-based video on demand (AVOD) and free, ad-supported
streaming television (FAST) channels. Cineverse entertains
consumers around the globe by providing premium feature film and
television series, enthusiast streaming channels and technology
services to some of the world's largest media, retail and
technology companies. For more information, please visit
www.cineverse.com.
TCL Press Contact:
Rachelle
Parks
rachelle.parks@tcl.com
858-212-1176
Press Contacts for Cineverse:
For Media
The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors
At Cineverse
Julie Milstead
424-281-5411
investorrelations@cineverse.com
The Equity Group Inc.
Carolyne Sohn
408-538-4577
csohn@equityny.com
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SOURCE Cineverse Corp.