Chanticleer Holdings to Deploy Mobivity’s Blockchain Technology to Power Cryptocurrency Rewards Program
January 02 2018 - 8:00AM
Mobivity Holdings Corp. (OTCQB:MFON), makers of the award-winning
platform for intelligent and personalized marketing in the real
world, and Chanticleer Holdings Inc. (NASDAQ:BURG), the owners and
operators of several fast casual restaurant brands, today announced
plans to use MobivityMind, a blockchain-architected platform for
commerce and customer communication across brands, to power their
groundbreaking cryptocurrency customer loyalty and rewards program.
Chanticleer Holding’s brands, including BGR (Burgers Grilled
Right), Little Big Burger, and American Burger Co., will leverage
the MobivityMind platform to reward customers with a currency that
can be leveraged across all Chanticleer Holding brands - and
beyond. “Eating a burger is now a way to mine for cryptocoins!
Every meal enjoyed at any Chanticleer Holdings brand will accrue
currency for the consumer that can be used for future meals or
traded with other consumers. It transforms traditional consumer
rewards into something that the consumer can control,” said Dennis
Becker, CEO of Mobivity, and visionary behind the concept.
“We wanted to expand our existing loyalty
program with something that really changes the way our customers
can leverage their rewards; Mobivity Merit is real cryptocurrency,
leveraging the same infrastructure and principles of Bitcoin,
Ethereum, Ripple, Litecoin, and more, and will enable our customers
to make use of their rewards in entirely new ways,” said Michael D.
Pruitt, Chairman, President and CEO of Chanticleer Holdings. “Use
your Merit mined by eating at Little Big Burger to get a buffalo
chicken sandwich at American Burger Co., or trade them with your
vegan friend so he can get a veggie burger at BGR. And that’s just
the beginning,” he continued. Mobivity’s Merit allows brands to
create one-time use rewards which can be redeemed across brands and
traded with virtually no fraud concern by leveraging the
decentralized blockchain-based cryptocurrency paradigm. “We’re
excited to see how consumers respond to the idea of getting real,
transferrable, secure value in exchange for their loyalty to our
brands,” added Pruitt.
Most loyalty programs create small,
brand-specific data silos and a fragmented experience for
consumers. Blockchain, coupled with the MobivityMind platform, can
securely store transaction records across brands and allow
consumers to build our Merit ‘currency’ that can be used as they go
about their lives. Each transaction informs the brand, rewards the
consumer, and enriches the consumer’s persistent digital identity.
Consumers can take that persistent identity, including their
preferences and habits, and leverage it across brands to get
better, more personalized service. With MobivityMind, each brand
owns the data about their interactions with a consumer, but the
consumer owns the data about ALL of their transactions across all
brands, stored in the distributed ledger of blockchain technology.
“This is the democratization of consumer data, putting the power
back in the people’s hands rather than giving it to the
data-aggregators who trade it without the knowledge, consent, or
benefit to the consumer,” said Corey O’Donnell, SVP of Marketing
for Mobivity. “It’s great for brands, great for customers, and
great for the economy; as we expand our partnerships the
relationship and data exchange between brands and consumers will
grow exponentially. It’s a marketers’ dream, but great for
consumers at the same time,” he added.
Mobivity and Chanticleer Holdings announced
plans to begin the deployment of this new program beginning in
mid-2018, and expect it to be fully deployed across all Chanticleer
brands before the end of the year. “It’s really exciting to be at
the forefront of this kind of revolution in data, marketing and
commerce, and to be in partnership with a proven technology
innovator like Mobivity. You can see how this technology is going
to fundamentally change the relationship between brands and
consumers for the better, and we’re thrilled to lead the way,”
Pruitt, Chanticleer’s CEO, concluded. “We needed a visionary
partner with multiple brands and the desire to be a disruptor to
launch Mobivity Merit, and we are thrilled to be working with
Chanticleer Holdings as we disrupt commerce and empower consumers,”
added Becker, Mobivity CEO.
For more information, or to schedule a briefing
on Mobivity solutions, please contact Corey O’Donnell, SVP of
Marketing for Mobivity, at (480) 588-2470,
or corey.odonnel@mobivity.com.
For investor and media inquiries to Chanticleer
Holdings, Inc. please contact (704) 366-5122, or
IR@chanticleerholdings.com.
About Chanticleer Holdings,
Inc.
Headquartered in Charlotte, NC, Chanticleer
Holdings (HOTR), owns, operates and
franchises fast-casual and full-service restaurant
brands, including American Burger Company, BGR – Burgers Grilled
Right, Little Big Burger, Just Fresh and Hooters.
About Mobivity
Mobivity provides a platform for intelligent and
personalized marketing in the real world. Real world customer
activity in national restaurants, retailers, and personal care
brands is difficult to track and connect to digital actions.
Mobivity leverages detailed purchase data and communications
platforms to improve business results by understanding, predicting,
and influencing consumer behavior. We drive better actions and
inform decisions by connecting point of sale outcomes to the events
and influences that caused them. For more information about
Mobivity, visit mobivity.com, or call (877)
282-7660.
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