CellStar Deploys Next-Generation Online Order Processing System
June 06 2005 - 8:20PM
PR Newswire (US)
CellStar Deploys Next-Generation Online Order Processing System
CellStar Continues to Lead Industry With Breakthrough IT
Technologies, Enhances Automated Supply Chain Management and
Improves Customer Service With SOA CARROLLTON, Texas, June 6
/PRNewswire-FirstCall/ -- CellStar (NASDAQ:CLSTE), a value-added
wireless logistics services leader, today announced that it has
upgraded its automated supply chain management system. This new
system, the CellStar Integrated Ordering System (CIOS), is running
on BEA WebLogic Integration(TM) and leverages a service-oriented
architecture (SOA). SOA is a software architectural concept that
defines the use of services to support business requirements. This
implementation strengthens CellStar's customer-service efficiency
by enhancing the company's automated order processing system.
Benefits to CellStar Customers and Partners: Speed, Reliability,
In-Depth Analysis CIOS is a highly advanced enterprise integration
tool that can simplify and accelerate communication between each
company's software. It integrates CellStar's catalog,
warehouse-management, order-processing and order-fulfillment
systems with the order-entry systems of its business partners to
help facilitate the fast, reliable shipment of wireless handsets
and accessories. CIOS transforms CellStar's systems into a service
platform that is accessible via a business partner's existing
order-entry system. CIOS is completely automated so that no human
intervention is required for CellStar to process incoming orders,
resulting in more efficient and expedient order processing. BEA
Systems, Inc. (NASDAQ:BEAS) is a world leader in infrastructure
software, and its award-winning BEA WebLogic Integration is the
foundation of CIOS. BEA WebLogic Integration is designed to help
orchestrate the flow of messages, requests and application
interactions to help ensure that transactions are completed in a
timely manner. As a result, CIOS can offer a more granular view of
orders processed online, providing an in-depth look into
transaction-level data. Customers can benefit by being able to
better analyze processing issues that may arise. "CellStar, which
has been a frontrunner in technology advances in the wireless
logistics and distribution industry for the past decade, continues
to lead the way," said Scott Rynd, vice president of IT services
and information security for CellStar. "The amazing part of this
new BEA-based system is that it's designed so that our customers
will not even notice when they are migrated, making the transition
completely transparent. What they can see, however, is an increase
in speed, more in-depth reporting and even more secure
transactions." With the CIOS, CellStar increases its ability to
efficiently and economically take advantage of existing IT assets.
And because it acts as a buffer between stand-alone applications,
CIOS can allow CellStar customers and partners to seamlessly
integrate their IT systems with the CellStar ordering system.
"Improving customer service is top of mind for many businesses
today, and CellStar is no exception," said Bill Roth, vice
president, product marketing, BEA Systems. "With its large and
diverse network of customers -- the telecommunications partners and
suppliers with whom they do business -- CellStar views customer
service as a key competitive differentiator. Using BEA WebLogic
Integration in an SOA environment can provide CellStar with the
foundation to help handle the internal and external demands of
their business today, and is designed to expand as CellStar's
business grows in the future." "The new CIOS system represents a
significant leap in technology and is performing well beyond
expectations," added Rynd. "SOA is a strategic approach to
addressing business challenges that can help align IT with the
needs of the business by increasing our flexibility and allowing us
to be more creative and aggressive when pursuing new business
opportunities." Timing The new system is currently in use. All new
CellStar customers will immediately use the CIOS system, and
existing customers will transition to the new system over the next
few months. About CellStar CellStar Corporation is a leading global
provider of value-added logistics services to the wireless
communications industry, with operations primarily in the North
American, Latin American and Asia-Pacific regions. CellStar
facilitates the effective and efficient distribution of handsets,
related accessories and other wireless products from leading
manufacturers to network operators, agents, resellers, dealers and
retailers. CellStar also provides activation services in some of
its markets that generate new subscribers for wireless carriers.
Additional information about CellStar may be found on its Web site
at http://www.cellstar.com/ . This news release contains
forward-looking statements, as defined in the Private Securities
Litigation Reform Act of 1995. A variety of risk factors, including
the Company's ability to implement its business strategies, to
maintain its channels of distribution, continue to secure an
adequate supply of competitive products on a timely basis and on
commercially reasonable terms, improve its operating margins,
secure adequate financial resources, maintain an adequate system of
internal control, comply with debt covenants, and continually turn
its inventories and accounts receivable, as well as changes in
foreign laws, regulations and tariffs, new technologies, system
implementation difficulties, competition, handset shortages or
overages, terrorist acts, a decline in consumer confidence and
continued economic weakness in the U.S. and other countries in
which the Company does business and other risk factors, are
discussed in the Company's Annual Report on Form 10-K and most
recent Quarterly Report on Form 10-Q. Any one, or a combination of
these risk factors could cause CellStar's actual results to vary
materially from anticipated results or other expectations expressed
in the Company's forward-looking statements. BEA Legal Notice
Regarding Forward-Looking Statements Some of the statements in this
press release are forward-looking, including the statements
regarding the plans, goals, completion, implementation, benefits,
and details of the relationship between BEA and the CellStar
("Customer"); the development efforts, product delivery and other
goals related to this relationship; and the features and benefits
of BEA's WebLogic and Customer's CIOS products, particularly the
CIOS product's ability to simplify and accelerate communication
between different companies' software and CIOS' automation ability
to function without human intervention and any resultant order
processing efficiencies, and the ease and transparency and
increased speed of the new BEA-based system. Actual results could
differ materially from those expressed in any forward-looking
statements. Risks and uncertainties that could cause results to
differ materially include risks associated with: any unforeseen
technical difficulties related to the development and optimization
BEA's WebLogic or Customer's CEOS products; the timing of
additional investments of resources by BEA and Customer related to
any joint development initiatives; and any software errors related
to BEA's or Customer's products or the integration thereof. Readers
should also refer to the risk disclosures set forth in BEA's 10-Q
for the quarter ended January 31, 2005 as filed with the SEC and
subsequent reports filed thereafter by BEA from time-to-time with
the SEC. The forward-looking statements contained in this release
are made as of the date hereof, and BEA does not assume any
obligation to update such statements nor the reasons why actual
results could differ materially from those projected in such
statements. DATASOURCE: CellStar Corporation CONTACT: Sherrian
Gunn, +1-972-466-5031, or Alicia Thomas, +1-972-462-2730, both of
CellStar Corporation Web site: http://www.cellstar.com/
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