BDAY Celebrate Express (MM)

KIRKLAND, Wash., Feb. 26 /PRNewswire/ -- Celebrate Express, Inc. (NASDAQ:BDAY), a leading provider of celebration products for families with young children, announced today that it has launched CelebrateExpress.com, the new online home of its Birthday Express, Costume Express and 1st Wishes brands. Announcing the launch, CEO Kevin Green noted, "We believe that by presenting each of our individual brands as part of the Celebrate Express family of brands, we will cross-sell more seamlessly and, in turn, better leverage our ad spending targeted to generate site traffic." BirthdayExpress.com is well known to busy parents as a comprehensive destination for party and celebration solutions. CelebrateExpress.com builds on this reputation with a cleaner design, new navigation and improved search functionality, allowing customers to quickly sift through a vast product selection that includes over 150 party themes. To make party planning even easier, customers can choose from a variety of time-saving pre-assorted party packs or customize a party to fit their specific needs. In addition to great products, parents can find extensive planning information for each party theme, including decorating tips, menus, games and activities. The new site also features an expanded product line, with sections dedicated to first birthday parties, family celebrations and costumes, making it truly a one-stop shopping experience. Celebrate Express' corporate Web site can now be found at http://corporate.celebrateexpress.com/ , and investor information is available at http://investor.celebrateexpress.com/ . About Celebrate Express, Inc. Celebrate Express is a leading online retailer of celebration products for families. The company currently operates three brands: Birthday Express, which markets children's party products; 1st Wishes, which offers first birthday party supplies; and Costume Express, which markets costumes and accessories. The company utilizes its branded Web site, CelebrateExpress.com, complemented by branded catalogs to offer products as complete coordinated solutions. The company's goal is to help busy families celebrate the special moments in their lives. CONTACT: Meghan Hardy, +1-425-250-1064, ext. 148, or . DATASOURCE: Celebrate Express, Inc. CONTACT: Meghan Hardy, +1-425-250-1064, ext. 148, or Web site: http://www.celebrateexpress.com/

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