BDAY Celebrate Express (MM)

NEW YORK, Aug. 7 /PRNewswire-FirstCall/ -- The Celebrate Express Shareholder Value Committee issued today the following letter to shareholders of Celebrate Express, Inc. (NASDAQ:BDAY): THE CELEBRATE EXPRESS SHAREHOLDER VALUE COMMITTEE c/o Spencer Capital Management, LLC 1995 Broadway, Suite 1801 New York, New York 10023 August 7, 2006 Dear Fellow Celebrate Express Shareholder: As you may be aware from our recent Schedule 13D filings, members of The Celebrate Express Shareholder Value Committee collectively own approximately 19% of the shares outstanding. As the largest shareholders of Celebrate Express, we are very concerned about the Company's future. Over the last several months, we have had numerous discussions with management and members of the Board about the direction of the Company. In those discussions, we requested two Board seats in order to provide to the Board, on an ongoing basis, perspectives that would benefit all shareholders equally. Despite our owning almost one-fifth of the Company's stock, this request was squarely rejected, as was a suggestion by a current member of the Board -- which we were prepared to consider at the time -- that we be given just a single Board seat. We are now convinced, however, that we must have even greater Board representation than we previously requested in order to influence the Company's strategic direction in a meaningful way. Recent Board actions alarm us as shareholders: only last month, in an apparent response to our efforts, the Board unilaterally implemented a poison pill and adopted several bylaw amendments aimed at limiting shareholder rights. Significantly, the Board changed the Company's bylaws so that a majority of the Company's shareholders can no longer amend them. Rather, a supermajority of 66. % of the outstanding stock is now required. As a result, we have notified the Company that we intend to propose a slate of three nominees for election to the Board at the 2006 Annual Meeting of Shareholders, which we expect will be held in October. Currently, there are six directors on the Board, and we believe that three of the six directors must be put up for election at the Annual Meeting. If elected, our nominees will push to establish a Board committee to consider and pursue strategic alternatives for the Company, including a possible sale of the Company. We believe this is a necessary step toward maximizing value for all shareholders, and a process that should be undertaken immediately. However, even if the Board heeds our call for an immediate process of exploring strategic alternatives, we believe additional shareholder representatives must be added to the Board. We think that a strategic alternatives process would benefit greatly both from the input of our nominees and from the mandate that the election of our nominees would represent. We hope you will support us in this endeavor. Once our preliminary proxy materials are filed with the SEC, we will seek to communicate with many of you directly, with the help of our proxy solicitors at D.F. King & Co., Inc. Sincerely, Kenneth H. Shubin Stein, MD, CFA Stephen Roseman, CFA Spencer Capital Management, LLC Thesis Capital Management, LLC THE CELEBRATE EXPRESS SHAREHOLDER VALUE COMMITTEE STRONGLY ADVISES ALL STOCKHOLDERS OF THE COMPANY TO READ ITS PROXY STATEMENT WHEN IT IS AVAILABLE BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION, INCLUDING INFORMATION RELATING TO THE PARTICIPANTS IN ANY SUCH PROXY SOLICITATION. ANY SUCH PROXY STATEMENT, WHEN FILED, AND ANY OTHER RELEVANT DOCUMENTS WILL BE AVAILABLE AT NO CHARGE ON THE SEC'S WEBSITE AT http://www.sec.gov/. IN ADDITION, STOCKHOLDERS MAY ALSO OBTAIN A COPY OF ANY SUCH PROXY STATEMENT, WHEN FILED, WITHOUT CHARGE, BY CONTACTING OUR PROXY SOLICITOR, D.F. KING & CO., INC., AT ITS TOLL-FREE NUMBER: (800) 735-3591, OR AT . The following persons are anticipated to be, or may be deemed to be, participants in any such proxy solicitation: The Celebrate Express Shareholder Value Committee; Kenneth H. Shubin Stein, MD, CFA; Stephen Roseman, CFA; Matthew C. Diamond; Spencer Capital Management, LLC ("SCM"); Spencer Capital Opportunity Fund, LP ("SCF"); Spencer Capital Partners, LLC ("SCP"); Spencer Capital Offshore Opportunity Fund, Ltd. ("SCOF"); Spencer Capital Offshore Partners, LLC ("SCOP"); Thesis Capital Management, LLC ("TCM"); Thesis Capital, LP ("TC"); and Thesis Capital Master Fund Limited ("TCMF"). Certain of these persons hold direct or indirect interests through the beneficial ownership of common stock as follows: Dr. Shubin Stein and SCM -- 1,200,697 shares; SCF and SCP -- 718,995 shares; SCOF and SCOP -- 481,702 shares; Mr. Roseman and TCM -- 286,099 shares; TC -- 53,147 shares; and TCMF -- 232,952 shares. Except as set forth above, none of the participants has any direct or indirect interests, by security holdings or otherwise, required to be disclosed herein, other than the interests of Dr. Shubin Stein and Messrs. Roseman and Diamond in being nominated and elected as directors of the Company. DATASOURCE: Celebrate Express Shareholder Value Committee CONTACT: Richard Grubaugh or Jordan Kovler of D.F. King & Co., Inc., +1-212-269-5550

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