BDAY Celebrate Express (MM)

KIRKLAND, Wash., March 15 /PRNewswire-FirstCall/ -- Birthday Express, a division of Celebrate Express, Inc. (NASDAQ:BDAY) was named 2006 Party Retailer of the Year -- Online Party Store by the national party industry and Greetings etc. Magazine, which recognized outstanding partyware retailers at an awards banquet on March 10, 2006. The Birthday Express Web site merits award-winning recognition for several reasons. Colorful and easy to navigate, it showcases over 150 children's birthday party themes, more than 50 of which are exclusive to Birthday Express. To make shopping easy, customers have the option to purchase a variety of pre-assorted party packs. They'll also find a wide selection of theme-specific activities and crafts, personalized banners, pi�atas, favors and toys. BirthdayExpress.com is well known to busy parents as a comprehensive "party solutions" destination. Because in addition to products, it offers extensive party planning information for each theme, including decorating tips, menus, games and activities. The site also offers cake supplies and recipes, and even dress-up costumes to round out the celebration. About Celebrate Express, Inc. Celebrate Express is a leading online retailer of celebration products serving families. The company currently operates three brands: Birthday Express, which markets children's party products; Storybook Heirlooms, which offers girls' special occasion apparel and accessories; and Costume Express, which markets costumes and accessories. The company utilizes its branded Web sites, BirthdayExpress.com, Storybook.com and CostumeExpress.com, complemented by branded catalogs to offer products as complete coordinated solutions. The company's goal is to help busy parents celebrate the special moments in their lives. For more information, please visit CelebrateExpress.com. Contact: Meghan Hardy 425-250-1064 x148 DATASOURCE: Celebrate Express, Inc. CONTACT: Meghan Hardy of Celebrate Express, Inc., +1-425-250-1064, ext. 148, or Web site: http://www.celebrateexpress.com/

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