CDW's Innovative Use of Online Communities to Strengthen Customer Relationships Wins ''Best-in-Class'' Recognition from ITSMA
November 21 2006 - 9:00AM
Business Wire
CDW Corporation�s (NASDAQ:CDWC) innovative use of online customer
communities to listen and collaborate with customers has earned the
company a top award from the Information Technology Services
Marketing Association (ITSMA). CDW�s �Can We Talk - CDW�s Online
Communities Make Customers 24/7 Insiders� entry won the Diamond
Award (best-in-class for the industry) in the Strengthening
Customer Relationships category in ITSMA�s annual Marketing
Excellence Awards competition. CDW uses an integrated customer
advocacy program that collects customer feedback through the online
communities and traditional loyalty instruments. The program is
centered on private online communities that connect customers with
the company and each other, allowing CDW to learn what is important
to customers and to continuously improve the customer experience.
Through continuous feedback, CDW is able to drive innovation while
increasing customer loyalty. �While more and more companies that
sell to consumers are using online communities as part of their
marketing strategies, CDW is among the leaders in using them to
engage business customers,� said ITSMA President and CEO Dave Munn.
"CDW's online communities have allowed the company to gauge the
true pulse of its customers over time, while also strengthening its
relationships with them. We are extremely pleased to honor CDW for
its pioneering approach to putting the customer at the front and
center of its business." CDW, a leading provider of technology
products and services to business, government and education,
accepted the award at ITSMA�s 2006 Marketing Conference in
Cambridge, Mass. Other finalists in the category were Accenture,
EMC, Fujitsu and IBM. �Through our online communities, CDW receives
continuous feedback from IT decision makers that allows us to
include the voice of the customer in our day-to-day business
decisions.� said Calvin Vass, Senior Manager, Market Research. �We
are able to act quickly on what customers are telling us and this
allows us to develop stronger relationships.� CDW collaborated with
Watertown, Mass.-based Communispace Corp., the market leader in
building private online communities, to build and facilitate CDW�s
five active online communities. �CDW truly puts customers at the
center of the business � and using online communities helps ensure
they deliver on their mission� said Diane Hessan, CEO and president
of Communispace. �CDW has taken its work with communities far
beyond their initial market research mission to create a much more
strategic marketing asset.� About ITSMA ITSMA is a membership
community for marketing executives who market and sell
technology-related services and solutions. With nearly 100
corporate members around the globe, ITSMA provides best practice
insight, and active leadership community, and hands-on advisory
guidance around the unique requirements for marketing technology
services and solutions. About CDW CDW�, ranked No. 343 on the
FORTUNE 500, is a leading provider of technology solutions for
business, government and education. CDW is a principal source of
technology products and services including top name brands such as
Acer, Adobe, Apple, Cisco, HP, IBM, Lenovo, Microsoft, Panasonic,
Samsung, Sony, Symantec, Toshiba and ViewSonic. CDW's direct model
offers customers one-on-one relationships with knowledgeable
account managers and access to more than 600 on-staff engineers and
advanced technology specialists who customize solutions for
customers� complex technology needs. CDW also provides same-day
product shipping and post-sales technical support. CDW was founded
in 1984 and employs approximately 5,250 coworkers. In 2005, the
company generated sales of $6.3 billion. For more information,
visit CDW.com. For more information about CDW: Visit CDW on the
Internet at http://www.cdw.com. Contact CDW Investor Relations via
the Internet at investorrelations@cdw.com or by telephone at
847-419-6328. CDW is a registered trademark and CDW@work is a
trademark of CDW Corporation. Other company and product names may
be trademarks of their respective owners. CDW Corporation's
(NASDAQ:CDWC) innovative use of online customer communities to
listen and collaborate with customers has earned the company a top
award from the Information Technology Services Marketing
Association (ITSMA). CDW's "Can We Talk - CDW's Online Communities
Make Customers 24/7 Insiders" entry won the Diamond Award
(best-in-class for the industry) in the Strengthening Customer
Relationships category in ITSMA's annual Marketing Excellence
Awards competition. CDW uses an integrated customer advocacy
program that collects customer feedback through the online
communities and traditional loyalty instruments. The program is
centered on private online communities that connect customers with
the company and each other, allowing CDW to learn what is important
to customers and to continuously improve the customer experience.
Through continuous feedback, CDW is able to drive innovation while
increasing customer loyalty. "While more and more companies that
sell to consumers are using online communities as part of their
marketing strategies, CDW is among the leaders in using them to
engage business customers," said ITSMA President and CEO Dave Munn.
"CDW's online communities have allowed the company to gauge the
true pulse of its customers over time, while also strengthening its
relationships with them. We are extremely pleased to honor CDW for
its pioneering approach to putting the customer at the front and
center of its business." CDW, a leading provider of technology
products and services to business, government and education,
accepted the award at ITSMA's 2006 Marketing Conference in
Cambridge, Mass. Other finalists in the category were Accenture,
EMC, Fujitsu and IBM. "Through our online communities, CDW receives
continuous feedback from IT decision makers that allows us to
include the voice of the customer in our day-to-day business
decisions." said Calvin Vass, Senior Manager, Market Research. "We
are able to act quickly on what customers are telling us and this
allows us to develop stronger relationships." CDW collaborated with
Watertown, Mass.-based Communispace Corp., the market leader in
building private online communities, to build and facilitate CDW's
five active online communities. "CDW truly puts customers at the
center of the business - and using online communities helps ensure
they deliver on their mission" said Diane Hessan, CEO and president
of Communispace. "CDW has taken its work with communities far
beyond their initial market research mission to create a much more
strategic marketing asset." About ITSMA ITSMA is a membership
community for marketing executives who market and sell
technology-related services and solutions. With nearly 100
corporate members around the globe, ITSMA provides best practice
insight, and active leadership community, and hands-on advisory
guidance around the unique requirements for marketing technology
services and solutions. About CDW CDW(R), ranked No. 343 on the
FORTUNE 500, is a leading provider of technology solutions for
business, government and education. CDW is a principal source of
technology products and services including top name brands such as
Acer, Adobe, Apple, Cisco, HP, IBM, Lenovo, Microsoft, Panasonic,
Samsung, Sony, Symantec, Toshiba and ViewSonic. CDW's direct model
offers customers one-on-one relationships with knowledgeable
account managers and access to more than 600 on-staff engineers and
advanced technology specialists who customize solutions for
customers' complex technology needs. CDW also provides same-day
product shipping and post-sales technical support. CDW was founded
in 1984 and employs approximately 5,250 coworkers. In 2005, the
company generated sales of $6.3 billion. For more information,
visit CDW.com. For more information about CDW: Visit CDW on the
Internet at http://www.cdw.com. Contact CDW Investor Relations via
the Internet at investorrelations@cdw.com or by telephone at
847-419-6328. CDW is a registered trademark and CDW@work is a
trademark of CDW Corporation. Other company and product names may
be trademarks of their respective owners.
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