CDK Global Launches Advanced CRM Data Capabilities with Four New Elead APIs
February 09 2021 - 8:00AM
Business Wire
Fortellis Integrations Push Opportunities
Data into Key Dealer Applications
CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive
technology company, today announced the availability of four new
Vehicle Sales API integrations for Elead CRM through the Fortellis
Automotive Commerce Exchange™. For the first time, industry
software providers can retrieve sales activities and opportunities
data directly from Elead CRM and integrate them into their
dealership applications.
The Fortellis integrations will help improve sales and marketing
efficiencies and effectiveness while giving better visibility into
critical information tied to customer purchasing habits, including
marketing program effectiveness, retention rates, and personnel
effectiveness.
“By unlocking the data within Elead CRM and harnessing the power
of integrations through Fortellis, we are improving the 360-degree
view of our dealers’ customer lifecycles and maximizing the value
of a tool they use every day,” said Scott Thompson, senior vice
president, Layered Apps, Recreation and Heavy Equipment, CDK
Global. “The API integrations empower dealers to build more
effective CRM strategies that attract and retain customers for
life.”
The suite of Vehicle Sales APIs includes:
- Sales Opportunities API – An integration that searches
for and retrieves details of sales opportunities inside the Elead
CRM for marketing purposes and provides details on sales team
management, source, vehicle, and trade information.
- Sales Activities API – An integration that gives access
to create and complete sales activities for opportunities and
allows for new email message creation, access to historical data,
and retrieval of outcomes by activity.
- Sales Customer API – An integration that allows for the
management of prospect and customer data inside Elead CRM,
including customer contact details, Elead customer ID, and vehicle
data.
- Product Reference Data API – An integration that
searches, retrieves, and provides reference data to support other
Vehicles Sales APIs and provides details on opportunity, employee,
and vehicle data.
These new Vehicle Sales APIs are another example of the value
and capabilities CDK Global offers through Fortellis, an open
integration platform that enables seamless connections between
consumers, dealers, manufacturers, software developers, lenders,
and data providers.
To learn more about Vehicle Sales APIs, visit Fortellis in the
virtual expo at NADA Show 2021 or visit the Elead website for more
information.
About Fortellis Automotive Commerce Exchange™ Platform
Fortellis is a technology platform that enables the automotive
industry to leverage, build, innovate and integrate solutions and
workflows to transform business. The Fortellis platform—with its
Developer Network and Marketplace—connects software developers,
OEMs, and dealers so they can create new and unique experiences
efficiently and seamlessly. Visit fortellis.io to learn more.
About CDK Global, Inc.
CDK Global (NASDAQ: CDK) is a leading provider of integrated
data and technology solutions to the automotive, heavy truck,
recreation, and heavy equipment industries. Focused on enabling
end-to-end, omnichannel retail commerce through open, agnostic
technology, CDK Global provides solutions to dealers and original
equipment manufacturers, serving nearly 15,000 retail locations in
North America. CDK solutions connect people with technology by
automating and integrating all parts of the dealership and buying
process, including the acquisition, sale, financing, insuring,
parts supply, repair, and maintenance of vehicles. Visit
cdkglobal.com.
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Media Contacts: Tony Macrito 847.485.4420
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Roxanne Pipitone 847.485.4423 Roxanne.Pipitone@cdk.com
Investor Relations Contact: Julie Schlueter 847.485.4643
Julie.Schlueter@cdk.com
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