CDK Global Completes Sale of its Digital Marketing Business to Ansira Partners, Inc.
April 22 2020 - 9:00AM
Business Wire
CDK Global, Inc. (Nasdaq: CDK) (the “Company” or “CDK”) today
announced it has completed the sale of the Company’s Digital
Marketing Business to Ansira Partners, Inc. (“Ansira”). The CDK
Digital Marketing Business has been rebranded as Sincro, a
subsidiary of Ansira. The sale was completed after meeting
customary closing conditions and is comprised of all Digital
Marketing Business assets, including all advertising and website
solutions.
“The Digital Marketing Business is an industry-leading and
customer-focused organization that will continue to grow and
innovate with Ansira,” said Brian Krzanich, president and chief
executive officer, CDK Global. “I am appreciative of the successes
CDK and the Digital Marketing Business experienced together, and I
am confident those successes will carry over as we move forward on
a new path.”
CDK began the journey to sell the Digital Marketing Business in
June of 2019. After a thorough process to evaluate multiple
potential buyers, Ansira was selected in February of 2020.
With the completion of the sale, Ansira has assumed all Digital
Marketing customer contracts from CDK.
The terms of the transaction were not disclosed.
About CDK Global, Inc.
With $2 billion in revenues, CDK Global (Nasdaq: CDK) is a
leading global provider of integrated information technology
solutions to the automotive retail and adjacent industries. Focused
on enabling end-to-end automotive commerce, CDK Global provides
solutions to dealers in more than 100 countries around the world,
serving approximately 30,000 retail locations and most automotive
manufacturers. CDK solutions automate and integrate all parts of
the dealership and buying process, including the acquisition, sale,
financing, insuring, parts supply, repair and maintenance of
vehicles. Visit cdkglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200422005138/en/
Media Contact: Roxanne Pipitone Senior Director, Global
Corporate Communications 847.485.4423 Roxanne.pipitone@cdk.com
Investor Relations Contact: Julie Schlueter Director,
Investor Relations 847.485.4643 Julie.Schlueter@cdk.com
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