CDK Global Adds Financial Technology Integrations to Fortellis Automotive Commerce Exchange™ Platform
September 11 2018 - 2:06PM
Business Wire
Additional integration points will
revolutionize auto financing and retail industry
CDK Global (Nasdaq: CDK), a leading enabler of end-to-end
automotive commerce, today announced that AutoFi has agreed to
consume digital retailing application programming interfaces (APIs)
from the Fortellis Automotive Commerce Exchange™ platform. The
company also confirmed that Equifax Inc., a global information
solutions company and one of the inaugural publishers on Fortellis,
will publish additional APIs for the open, secure and accessible
global network for the automotive industry. AutoFi joins Equifax
Inc., SiriusXM and Lyft as the first generation of developers on
Fortellis. The company made the announcement from the API: World
conference and expo in San Jose, Calif., where CDK EVP & Chief
Technology Officer Rajiv Amar spoke earlier today about opening the
doors of automotive commerce.
“Finance and Insurance processes have always been a roadblock
for dealers looking to provide a seamless digital and in-store
shopping experience for their customers,” said Ron Frey, executive
vice president and chief strategy officer, CDK Global. “This is
another great example of how an open, secure and accessible
platform can bring together developers of highly-specialized
offerings that enhance the auto retail experience across the
industry.”
San Francisco-based startup AutoFi brings to Fortellis a
fully-automated Finance and Insurance (F&I) platform, providing
dealers the ability to offer a digital shopping experience powered
by real-time lender connectivity and offers. By consuming APIs on
the Fortellis platform, AutoFi can deliver its digital lending
technology to dealers with connection to multiple CDK products
through the DMS, Connected Store, websites and desking solutions.
The omni-channel integration enables dealers to offer their
customers lending options through their websites and in-store via
mobile tablets on the showroom floor, while also allowing dealers
to support customers with their digital purchase over the phone
when they are shopping at home.
“Our fintech expertise delivers transparency and convenience to
the customer by moving finance further up in the shopping
experience,” said Kevin Singerman, CEO and co-founder, AutoFi. “We
see a tremendous opportunity to bring this experience to the auto
industry through CDK and Fortellis.”
Earlier this year at the National Automotive Dealers Association
(NADA) in Las Vegas, Equifax announced it was one of the inaugural
publishers to contribute APIs for the Fortellis Automotive Commerce
Exchange platform, having published two unique APIs for the
platform in less than five business days. Equifax has now added an
additional API to enable developers to personalize their solutions
to the consumer based on their credit profile, and to help drive
personalized experiences in areas such as payment calculators,
incentive display, and personalized deal quotes online. Equifax
previously published an API for InstaTouch, which provides dealers
and solution with a frictionless digital retail experience to
identify and authenticate consumers while improving the customer
experience by prefilling information with limited inputs, from the
convenience of their mobile device.
“Innovation will come from partnerships in ecosystem, and
Equifax will continue to enable developers with our unique assets
and capabilities via Fortellis to help fuel this innovation,” said
Jennifer Reid, vice president, Automotive Marketing & Strategy
Lead, U.S. Information Solutions (USIS), Equifax. “Fortellis has
made it easier than ever to bring developers and companies together
to innovate for the benefit of dealers, OEM’s and other industry
third parties, which will ultimately elevate the consumer
experience.”
About Fortellis Automotive Commerce Exchange™
Platform
Fortellis is a technology platform that enables the automotive
industry to leverage, build, innovate and integrate solutions and
workflows to transform business. The Fortellis platform—with its
Developer Network and Marketplace--connects software developers,
OEMs and dealers so they can create new and unique experiences
efficiently and seamlessly. Visit fortellis.io to learn more.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK)
is a leading global provider of integrated information technology
and digital marketing solutions to the automotive retail and
adjacent industries. Focused on enabling end-to-end automotive
commerce, CDK Global provides solutions to dealers in more than 100
countries around the world, serving approximately 28,000 retail
locations and most automotive manufacturers. CDK solutions automate
and integrate all parts of the dealership and buying process from
targeted digital advertising and marketing campaigns to the sale,
financing, insuring, parts supply, repair and maintenance of
vehicles. Visit cdkglobal.com.
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for CDK GlobaMedia Contacts:Roxanne
PipitoneRoxanne.Pipitone@CDK.com847-485-4423orRob Duda,
Peppercommcdk@peppercomm.com908-347-1243
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