CDK to Offer Dealers a More Open and Inclusive DMS Platform
July 11 2017 - 2:30AM
Business Wire
- CDK Global’s International business
unveils plans to evolve its dealer management system platform to
enable dealers to utilise selected third-party business management
tools
- New investment builds on existing
vehicle manufacturer integrations, allowing CDK customers to
achieve greater efficiency and profitability
- New product development program that
leverages global R&D resources will mean retailers can benefit
from continuous product enhancements in a rapidly evolving auto
retail market
Today, CDK Global’s International business revealed plans for an
evolution of its dealer management platform that will enable
automotive retailers to manage the customer journey from online to
offline more efficiently and profitably. Building on CDK’s
market-leading position, a new programme of openness in platform
development will allow selected third-party applications to
integrate with CDK’s core dealer management platform and better
enable end-to-end automotive commerce.
The new move coincides with the launch of a rapid product
development programme, which will enable CDK to deliver new
innovations to global markets. This approach will see CDK research
and development teams work more closely with retailers, partners
and consumers to identify issues, explore new efficiencies and
develop new products and services. Examples of recent innovations
include integration between CitNow, a video capture product to
increase transparency and trust in the aftersales process and the
DMS, but also new products such as SmartPay in Demark, a mobile
payment solution for service departments.
Neil Packham, President of CDK International, said: “The world
has moved on from all customer interaction being inside a
dealership. Now the digital journey plays a major role, so customer
interactions can occur anywhere, at any time – often in a virtual
space. We already use vehicle manufacturer interfaces to provide a
more joined-up customer experience and save many work hours for
dealership staff. Now, we are developing new innovations and
partnerships that will complement and evolve existing products,
enabling retailers to be even more efficient, effective, and
profitable.”
Through its existing partnership programmes with manufacturers,
CDK has already developed and released a proven suite of interfaces
that allow access to multiple-systems and network-wide information
within its integrated Autoline Drive DMS software.
The two-way sharing of vehicle and other data between retailers
and vehicle manufacturers is an industry-first that has the
potential to free-up thousands of hours for dealership staff and
improve the customer experience. For example, a short code can be
generated from a selected manufacturer’s online car configurator,
using factory build data for exact specifications, which can then
be used in dealership processes and throughout the ownership
cycle.
Now, as part of CDK’s product evolution programme, retailers
will have the option of integrating partner applications with the
core DMS platform. Whether it is a vehicle manufacturer-mandated
showroom system, dedicated CRM software or a marketing tool, CDK’s
new approach will enable selected systems to integrate with the DMS
platform and communicate with each other.
CDK Global invests heavily in research and development,
identifying the challenges faced by automotive retailers all over
the world to help develop new technologies that keep dealerships up
to date with changing consumer preferences. As a technology partner
for vehicle manufacturers and dealer networks, CDK helps transform
retailers by enabling total integration of DMS with dealership
operations, delivering innovative management and analysis tools to
allow easy adoption of emerging technologies in automotive
retail.
Notes to editors
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK)
is a leading global provider of integrated information technology
and digital marketing solutions to the automotive retail and
adjacent industries. Focused on evolving the automotive retail
experience, CDK Global provides solutions to dealers in more than
100 countries around the world, serving approximately 28,000 retail
locations and most automotive manufacturers. CDK's solutions
automate and integrate all parts of the dealership and buying
process from targeted digital advertising and marketing campaigns
to the sale, financing, insuring, parts supply, repair and
maintenance of vehicles.
For more information about CDK in the UK, visit
www.cdkglobal.co.uk
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