CDC Software Launches CDC Pivotal Social CRM, a New Solution That Integrates with Facebook, Twitter & Other Popular Social Me...
June 21 2010 - 7:30AM
Business Wire
CDC Software Corporation (NASDAQ: CDCS), a hybrid enterprise
software provider of on-premise and cloud deployments, today
announced the availability of CDC Pivotal Social CRM 6.0, a new
application enabling integration with today’s popular social media
sites so enterprises can better identify qualified leads, gather
sales intelligence through increased collaboration with customers,
develop effective sales campaigns, help close more deals, and
ultimately, improve customer service.
CDC Pivotal Social CRM 6.0 is a new module that integrates with
Facebook, Google BlogSearch, InsideView, LinkedIn, and Twitter.
Unlike other social media CRM systems, CDC Pivotal Social CRM
allows users to view the social media information from different
areas of the Pivotal CRM solution without having to leave the
application and in the context at which they need to view
information from social media. Typical CRM social media systems
display the social media information outside the CRM application
workflow.
In addition, users can uniquely see their CRM accounts’ social
updates in one place. For example, with one click, a form will open
giving a list of updates done by all of the user’s contacts. Other
products generally require users to manually follow or add each
account into a tool or portal to see this same information.
Another distinctive differentiator compared to other social
media systems is that CDC Pivotal Social CRM allows users to post
messages and communications to Twitter, LinkedIn and Facebook at
once, while tracking them in the CRM system in order to understand
ROI from social media campaigns and communications. CDC Pivotal
Social CRM also allows users to easily connect with customers. For
example, account managers can simply click once to send an email to
all their accounts with the links to their social profiles. When
the recipient gets the email, they just click on it, and that
automatically takes them to the appropriate social site page where
they can sign up to be friends with the account manager or
organization. This saves the account manager time from manually
searching for each and every contact on the social media site.
The new Pivotal Social CRM application translates social media
updates into “CRM actions,” for example, on Twitter, each tweet by
a company’s account can generate a CRM action. From the tweet, a
company can choose to generate a new lead, assign a task to
someone, generate a support incident, or just create a social media
update for someone else to handle.
Some of the key features include:
- Reach quickly and easily a
company’s complete Social Network in one step that dramatically
reduces the time required to coordinate messages across multiple
channels. With CDC Pivotal Social CRM , companies can improve
collaboration with customers by enabling them to broadcast
corporate messages and announcements to LinkedIn, Facebook and
Twitter followers in one step from within the CRM system.
- Track each account’s online
presence in Facebook, Twitter, LinkedIn, blogs and InsideView
profiles.
- Manage corporate and other
events using Facebook event management.
- Track what each account is
saying on the social network and the responses taken by employees
to manage these updates and message. In the case of reports of
customer issues, this feature helps companies take appropriate
action to ensure customer satisfaction.
- Identify relationships between a
company’s prospects and current customers or data mine
relationships between a company’s social network and a CEO of a
prospect company.
“CDC Pivotal Social CRM will help businesses create a more
collaborative online partnership with their customers which can
help improve their overall business performance,” said Jason
Rushforth, president of CDC Software’s Front Office product line
business. “Our new solution can also help our customers find new
sources for high quality leads, provide key sales intelligence to
help personalize and target sales marketing programs, facilitate
the closing of more deals and ultimately help them deliver better
customer service. Notably, we have also developed CDC Pivotal
Social CRM with many unique features not found in other competing
systems, which can save organizations significant time and effort
in forming their vibrant and effective customer community
relationships.”
About Pivotal CRM
CDC Software's Pivotal CRM is a flexible, powerful customer
relationship management solution for companies that want to use CRM
strategically—to model, enhance, and streamline their unique sales,
marketing, and customer service processes. Built with the user
experience in mind, Pivotal CRM offers unparalleled flexibility and
customizability, enabling companies to tailor the system precisely
to their users' needs. With a Microsoft-style interface and role-
and task-based navigation, Pivotal CRM is a familiar and
comfortable system for users, reducing the learning curve and
increasing the speed of user adoption. Pivotal CRM embeds Microsoft
Outlook and SharePoint right within the CRM system and integrates
closely with the Microsoft Office suite, bringing data to the user
when and where they need it, for optimal efficiency. To learn more,
visit www.CDCsoftware.com/PivotalCRM.
About CDC Software
CDC Software (NASDAQ: CDCS), The Customer-Driven Company™, is a
hybrid enterprise software provider of on-premise and cloud
deployments. Leveraging a service-oriented architecture (SOA), CDC
Software offers multiple delivery options for their solutions
including on-premise, hosted, cloud-based Software as a Service
(SaaS) or blended-hybrid deployment offerings. CDC Software’s
solutions include enterprise resource planning (ERP), manufacturing
operations management, enterprise manufacturing intelligence,
supply chain management (demand management, order management and
warehouse and transportation management), global trade management,
e-Commerce, human capital management, customer relationship
management (CRM), complaint management and aged care solutions.
CDC Software’s recent acquisitions are part of its “acquire,
integrate, innovate and grow” strategy. Fueling the success of this
strategy is the company’s global scalable business and
technology infrastructure featuring multiple complementary
applications and services, domain expertise in vertical markets,
cost effective product engineering centers in India and China, a
highly collaborative and fast product development process utilizing
Agile methodologies, and a worldwide network of direct sales and
channel operations. This strategy has helped CDC Software deliver
innovative and industry-specific solutions to more than 8,000
customers worldwide within the manufacturing, distribution,
transportation, retail, government, real estate, financial
services, health care, and not-for-profit industries. For more
information, please visit www.cdcsoftware.com.
Cautionary Note Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within
the meaning of the United States Private Securities Litigation
Reform Act of 1995 and includes statements relating to our beliefs
regarding the rate of user adoption and the cost of ownership of
Pivotal Social CRM 6.0, our beliefs regarding the functionality of
Pivotal Social CRM 6.0 and the benefits thereof for users,
including increases in productivity, beliefs regarding customer and
user preferences, our beliefs regarding the time and labor savings
provided by Pivotal Social CRM 6.0 and the ease of implementation
thereof, the ability of Pivotal CRM 6.0 to address the needs of the
market such as the ability to improve efficiencies, improve
customer service, drive cost savings and competitive advantage and
other statements we make. These statements are based on
management's current expectations and are subject to risks and
uncertainties and changes in circumstances. There are important
factors that could cause actual results to differ materially from
those anticipated in the forward looking statements including,
among others: the conditions of the market; the continued ability
of Pivotal Social CRM 6.0 solutions to address industry-specific
requirements of companies demand for and market acceptance of new
and existing CRM solutions; development of new functionalities
which would allow companies to compete more effectively and changes
in the type of information required to compete in the targeted
vertical markets. Further information on risks or other factors
that could cause results to differ is detailed in filings or
submissions with the United States Securities and Exchange
Commission made by CDC Software Corporation in its Annual Report on
Form 20-F for the year ended December 31, 2009 filed with the SEC
on June 1, 2010. All forward-looking statements included in this
press release are based upon information available to management as
of the date of the press release, and you are cautioned not to
place undue reliance on any forward looking statements which speak
only as of the date of this press release. The company assumes no
obligation to update or alter the forward looking statements
whether as a result of new information, future events or
otherwise.
Cdc Software Corp. ADS, Each Representing One Class A Ordinary Share (MM) (NASDAQ:CDCS)
Historical Stock Chart
From Jun 2024 to Jul 2024
Cdc Software Corp. ADS, Each Representing One Class A Ordinary Share (MM) (NASDAQ:CDCS)
Historical Stock Chart
From Jul 2023 to Jul 2024