Snack Like a Grown Up: Bojangles’® Cheddar Bo Biscuit Gets Starting Role on Menu
September 28 2015 - 8:00AM
Business Wire
Cheddar Bo Biscuit Now Available Permanently at
All Participating Bojangles’ Locations
What are you snacking on? Bojangles’, Inc. (NASDAQ: BOJA)
Cheddar Bo biscuit is the snack of all snacks and is now available
permanently at participating Bojangles’ restaurants. The Cheddar Bo
biscuit has two thick slices of premium-aged, cheddar cheese,
melted inside a Bojangles’ signature made-from-scratch buttermilk
biscuit that creates a one-of-a-kind taste experience.
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(Photo: Bojangles')
The perfectly melted, cheesy biscuit started as a limited time
offering at select Bojangles’ locations years ago. Since then,
Cheddar Bo’s popularity has soared, paving the way for its
introduction as a full-time item. Bojangles’ fans now have the
perfect option to snack like a grown up anytime during the day.
“Our fans have spoken, and Bojangles’ has answered,” said
Bojangles’ Senior Vice President of Marketing, Randy Poindexter.
“Cheddar Bo has become a fan favorite. Customers have asked us to
keep Cheddar Bo around, and we’re thrilled to respond by making
that happen. Now, ‘It’s Cheddar Bo Time®’ all the time at
Bojangles’.”
The Cheddar Bo is available all day, every day and served fresh
beginning at 5:30 a.m. Bojangles’ customers experiencing the cheesy
wonders of the Cheddar Bo biscuit are encouraged to join other fans
on Twitter by using #ItsCheddarBoTime.
About Bojangles’, Inc.
Bojangles', Inc. is a highly differentiated and growing
restaurant operator and franchisor dedicated to serving customers
high-quality, crave-able food made from our Southern
recipes. Founded in 1977 in Charlotte, NC, Bojangles' serves
menu items such as delicious, famous chicken, made-from-scratch
buttermilk biscuits, flavorful fixin's and Legendary Iced
Tea®. At June 28, 2015, Bojangles' had 646 system-wide
restaurants, of which 267 were company-operated and 379 were
franchised restaurants, primarily located in the Southeastern
United States. For more information, visit www.bojangles.com or
follow Bojangles' on Facebook and Twitter.
Forward-Looking Statements
This press release contains forward-looking statements. All
statements other than statements of historical fact included in
this press release are forward-looking statements. These statements
are not guarantees of future performance and involve a number of
known and unknown risks, assumptions, trends, uncertainties and
factors that are beyond our control. Should one or more of these
risks or uncertainties materialize or should underlying assumptions
prove incorrect, actual results may vary materially from those
anticipated, estimated or projected. We undertake no obligations to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise than as
required under the federal securities laws.
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Bojangles’, Inc.Brian Little,
704-519-2118blittle@bojangles.com
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