BigBand Wins 2010 Cable Spotlight Product of the Year Award

BigBand Networks, Inc. (NASDAQ:BBND), today announced that its Media Services Platform (MSP) has received a 2010 Cable Spotlight Product of the Year Award from Cable Spotlight, TMCNet’s leading cable technology website. The MSP is designed to allow operators to quickly add new applications and share bandwidth efficiently across multiple applications, enabling fast deployment of advanced advertising, IPTV, and other cutting-edge services at a lower cost of operation.

“BigBand Networks has proven it is committed to quality and excellence while addressing real needs in the marketplace and I am pleased to bestow a 2010 Product of the Year Award for its Media Services Platform,” said Rich Tehrani, CEO, TMC. “BigBand’s commitment to the advancement of the cable technology industry is commendable, and I look forward to more innovation in the future.”

BigBand's MSP can be integrated into existing network architectures and provides an evolutionary approach to meet today's converged edge demands while supporting more narrowcast services in the future. The MSP offers a number of industry innovations, including modular architecture platforms combining ultra-dense QAMs (the industry’s densest QAM at 40:1) and multi-services delivery blades, dynamic bandwidth agility on the entire 50MHz to 1GHz RF spectrum, and the support of inter-QAM sharing between multiple services on the same service group or RF port. The platform can be integrated into existing network architecture and is also CMAP ready.

“When we developed the Media Services Platform, our goal was to address the growing demand for a converged platform architecture to prepare for the coming wave of personalized services and the continued explosive growth of video services to both traditional set top boxes and an increasing set of IP-enabled consumer devices. Earning this award reinforces our design decisions and marketing practices,” said Ilan Kaftan, Vice President, QAM Product Management of BigBand Networks. “It is an honor to be recognized for our innovation, leadership and advanced media processing capabilities that enable our customers to expand new services in a highly cost effective and reliable manner.”

Visit http://www.bigbandnet.com/index.php/media-services-platform-overview.html to learn more about the MSP.

About Cable Spotlight

Launched in June 2008, Cable Spotlight offers the most daily content focused on cable technology and developments across a spectrum of organizations involved in cable hardware, programming, applications, services and more. The site provides cable industry news, blogs, feature articles, videos and more. Cable Spotlight is powered by TMCnet, the leading communications and technology site in the world, boasting two million unique visitors monthly, according to Webtrends. Visit www.cable.tmcnet.com for more information.

About TMC

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. In addition, TMC runs multiple industry events: 4GWE; Smart Grid Summit; M2M Evolution; Cloud Communications Summit; Social CRM Expo; SIP Tutorial; VIPeering; Business Video Expo; CVx; Digium|Asterisk World; StartupCamp; MSPAlliance MSPWorld and more! Visit www.tmcnet.com for more information.

About BigBand Networks

BigBand Networks, Inc. [NASDAQ: BBND] provides broadband service providers with innovative digital video networking solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, advanced advertising, IPTV, video-on-demand and interactive TV. BigBand Networks has done business with more than 200 customers in North America, Asia and Europe -- including seven of the ten largest cable and telco service providers in North America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.

BigBand Networks’ brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited the functionality, programming potential and other potential benefits to be derived from the use of BigBand’s MSP. Forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand’s products, design flaws in BigBand’s MSP, shifts in customer demand, shifts in strategic relationships, delays in BigBand’s ability to deliver or decisions to discontinue its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

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