CHARLESTON, S.C., Nov. 4, 2020 /PRNewswire/ -- Benefitfocus,
Inc. (NASDAQ: BNFT), an industry leading benefits
technology platform that simplifies benefits administration for
employers, health plans and brokers, today kicked off phase
two of "Open Enrollment Success in the Era of COVID," a six-week,
three-phase educational series to support benefits administrators
during the 2020 Open Enrollment period.
In this phase, users of Benefitfocus' Resource Center can access
material focused on communications during Open Enrollment.
"This open enrollment is unlike anything benefits advisors,
employers and their employees have previously experienced. COVID-19
has had a dramatic impact on the meeting process, benefits plan
design, the health care costs incurred by many employees, and their
mental and financial wellness," said Annmarie Fini, Executive Vice President,
Customer Success Organization, Benefitfocus. "In our
role as a valued resource and partner, we believe our
educational series will help benefits leaders turn this challenge
into an opportunity and succeed in this year's open enrollment
season."
The program provides insight in three phases: the final days and
weeks before open enrollment, open enrollment itself and the period
immediately following open enrollment. Benefitfocus is providing a
range of materials from the extensive library in its Resource
Center, including webinars, blog posts, white papers, templates,
and reference guides. These best practices have been developed
based on the knowledge acquired through serving thousands of
employer open enrollment events, and millions of employee user
sessions.
Some of the items in the Resource Center that are most relevant
to the need for effective communications during Open Enrollment
are:
- Open Enrollment Email Communication Best Practices and
Templates: This template helps administrators cut through the noise
in employees' email and make sure their message is read. These
email best practices and templates catch employees' attention and
communicate complex benefit topics in an easy-to-understand
way.
- Open Enrollment Engagement Metrics: Benefit teams want to
understand how well their employees engage with communications and,
ultimately, how that plays out in the decisions they make when it
comes to their benefits. This document provides metrics to consider
tracking and tips on evaluation.
- Guide to Open Enrollment Communication Tactics & Timelines:
This planning tool helps benefits teams determine the right mix of
communication tactics to reach your employees with the right
message at the right time. Administrators can use this as a
template to build a timeline for those tactics leading up to,
during and after open enrollment.
- How to Choose the Right Communication Channels: This blog post
outlines key steps to determine how to get your message across with
the most effective tactics, including an Impact vs. Effort Matrix –
an exercise that helps compare tactics based on the level of effort
or cost involved versus their impact or effectiveness.
Benefitfocus Resource Center
As a leader in health
claims data integration and analysis, Benefitfocus offers a
Resource Center that provides useful resources, information and
inspiration for everyone in the benefits ecosystem to successfully
drive change across the industry. In 2020, the Resource Center
expanded to provide relevant information regarding COVID-19,
including government data, proprietary information, communications
tactics and tools, a community forum, and access to third-party
sources.
Benefitfocus provides this unique utility within its platform as
a means of enabling customers to benefit from the broadest field of
vision regarding benefits activity.
Connect with Benefitfocus
Benefitfocus customers
should contact their Customer Service Manager for further
assistance and insight to drive open enrollment success.
To see the full range of resources regarding open enrollment, click
here.
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Facebook: https://www.facebook.com/Benefitfocus
Follow @benefitfocus on Twitter
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About Benefitfocus
Benefitfocus (NASDAQ: BNFT) unifies
the entire U.S. benefits industry on a single technology platform
to protect consumers for life. Our powerful cloud-based software,
data-driven insights and thoughtfully-designed services enable
employers, insurance brokers, health plans and
suppliers to simplify the complexity of benefits
administration and deliver health, wealth, property and lifestyle
products through a world-class benefits experience. Learn more at
www.benefitfocus.com, LinkedIn and Twitter.
Except for historical information, all of the statements,
expectations, and assumptions contained in this press release are
forward-looking statements. Actual results or performance might
differ materially from those explicit or implicit in the
forward-looking statements. Important factors that could cause
actual results to differ materially include: volatility and
uncertainty in the global economy and financial markets in light of
the evolving COVID-19 pandemic and uncertainties arising from the
recent U.S. elections; the need to innovate and provide useful
products and services; risks related to changing healthcare and
other applicable regulations; the immature and volatile nature of
the market for our products and services; our ability to compete
effectively; our ability to maintain our culture and recruit and
retain qualified personnel; privacy; security and
other risks associated with our business; management of growth; and
the other risk factors set forth from time to time in our SEC
filings, copies of which are available free of charge within the
Investor Relations section of the Benefitfocus website
at http://investor.benefitfocus.com/sec-filings or
upon request from our investor relations department. Benefitfocus
assumes no obligation and does not intend to update these
forward-looking statements, except as required by
law.
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SOURCE Benefitfocus, Inc.