COLUMBUS, Ohio, March 15, 2019 /PRNewswire/ -- Lane Bryant
is thrilled to announce the Brand's newest co-designed influencer
collaboration created in partnership with fashion and lifestyle
influencer Rochelle Johnson, the
creative force and founder of Beauticurve. The Beauticurve X Lane
Bryant will debut on March 20.
As an undeniable tastemaker, Johnson's own feminine style
aesthetic inspired Lane Bryant to co-create a gorgeous,
spring-ready 10-piece collection. Beauticurve X Lane Bryant is
comprised of versatile dresses and a jumpsuit, weaving in Johnson's
must-have prints throughout the collection. Beauticurve x Lane
Bryant will be available for purchase in select stores and on
LaneBryant.com.
"I have always loved Lane Bryant. And as a former associate, it
is a total full circle moment for me to have the honor of
co-designing a collection with the Brand," said Johnson. "My
experience in store opened my eyes to what plus size women respond
to fashion-wise. It was beyond important for me to draw on that
experience with the team at Lane Bryant to create dresses that
women can feel joyful, spirited and empowered in. I want to inspire
her to try new prints and colors, from blush pink to leopard
print."
Johnson and Lane Bryant will
celebrate the Beauticurve X Lane Bryant collection with two
exclusive in store meet & greet events. The collection launch
event will take place on March 19
from 6-8PM at the Westfield Culver
City Lane Bryant (6000 Sepulveda Blvd; Culver City, CA 90230). Johnson also will meet
with fans and clients at an event on March
24 from 1-3PM at the Lane
Bryant store in her hometown of Little
Rock, AR. The event will take place at Lakewood Village
Shopping Center (2802 Lakewood Village DR.; Little Rock, AR 72116).
"There is no denying the beauty and femininity of a great
dress," said Susan Rodgers, Chief
Marketing Officer of Lane Bryant. "The Beauticurve X Lane Bryant
collection delivers endless possibilities for our client. Rochelle
has created beautiful dresses that are beyond versatile for a
client's event-packed spring calendar; from weddings to
graduations, and all of the can't miss occasions she attends
throughout the season. Fans of Rochelle and our clients are sure to
fall in love with this collaboration."
Beauticurve X Lane Bryant will be available in sizes 12-28, and
will retail for ($79.95-99.95). For
more information, please visit LaneBryant.com or follow the
collaboration on social media:
Beauticurve
Facebook: facebook.com/beauticurve
Instagram/Twitter:@iambeauticurve
Lane
Bryant
Facebook: facebook.com/lanebryant
Instagram/Twitter: @lanebryant
Hashtag: BC x LB
About Lane Bryant®: Lane Bryant is the nation's
leading women's special size apparel brand, providing stylish and
high-quality fashion in sizes 10-28. The Lane Bryant collection
includes a wide selection of fashion-forward apparel as well as
accessories, footwear, hosiery, LIVI activewear and
Cacique® intimate apparel. Lane Bryant fashions are available
nationwide at its 757 Lane Bryant stores, and online.
Visit lanebryant.com and cacique.com for store
locations and the newest fashion arrivals.
Lane Bryant is a wholly-owned subsidiary of ascena retail
group, inc. (Nasdaq: ASNA). Lane Bryant and Cacique support
ascena's larger mission to provide fashion and inspiration for
living confidently every day. Learn how ascena brands are making an
impact on women and girls to lead, strengthen communities, and live
well here.
About ascena retail group, inc.
ascena retail group,
inc. (Nasdaq: ASNA) is a leading national specialty retailer
offering apparel, shoes, and accessories for women under the
Premium Fashion segment (Ann
Taylor, LOFT, and Lou & Grey),
Value Fashion segment (maurices and
dressbarn), Plus Fashion segment (Lane
Bryant, Catherines and Cacique), and for tween
girls under the Kids Fashion segment (Justice).
ascena retail group, inc. operates ecommerce websites and
approximately 4,600 stores throughout the United States, Canada and Puerto
Rico.
For more information about ascena retail group, inc. visit:
ascenaretail.com, AnnTaylor.com, factory.anntaylor.com, LOFT.com,
outlet.loft.com, louandgrey.com, maurices.com, dressbarn.com,
lanebryant.com, Catherines.com and shopjustice.com.
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SOURCE Lane Bryant