Lane Bryant's #ImNoAngel Dares Hollywood to Change Its View of What is Sexy
September 18 2017 - 10:00AM
Business Wire
Since the initial launch of the #ImNoAngel campaign in April
2015, Lane Bryant has empowered women to own their inherent
sexiness, and set the world on notice that the traditional notions
of what is considered beautiful in the media is outdated. And last
night, the brand brought #ImNoAngel back to the spotlight in a
major way – by airing a new ad during the 69th Annual Primetime
Emmy Awards.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170918005796/en/
Lane Bryant #ImNoAngel Campaign
Shot by famed photographer Cass Bird, the new #ImNoAngel
campaign shares some bombshell truths and dares from award-winning
actress Danielle Brooks, and top models Ashley Graham, Candice
Huffine and Denise Bidot. The ad features each woman wearing
beautifully designed Cacique intimates, which are exclusively
available at Lane Bryant and are available for purchase in store
and online at Cacique.com.
“The truth is, the spirit of #ImNoAngel has been ingrained in
all of our major brand initiatives since the campaign’s initial
debut in 2015. Empowering women will never go out of style,” said
Lane Bryant CMO Brian Beitler. “Airing our newest #ImNoAngel ad
during the Emmy awards was an incredible opportunity to dare all
women to embrace what makes her feel most confident and remind the
world that the old stereotypes of beauty are dead!”
The #ImNoAngel movement will continue with a dedicated presence
in Lane Bryant stores, across the brand’s social media and digital
channels, as well as on television, radio, print publications and
digital advertising.
Dare to show off what makes you feel sexy, and join the
conversation with the hashtag #ImNoAngel on social media
at:Facebook: www.facebook.com/LaneBryantTwitter & Instagram:
@lanebryant
Please see the below links for campaign images and video:Images:
https://we.tl/JbJUdmjFqVVideo: https://we.tl/MTfWwq22qc
For more information on #ImNoAngel and Cacique intimates, please
visit www.cacique.com.
About Lane Bryant®: Lane Bryant® is the nation's
leading women's special size apparel retailer, providing stylish
and high-quality fashion in sizes 14-28. The Lane Bryant collection
includes a wide selection of career to fashion conscious apparel as
well as accessories, footwear, hosiery and Cacique® intimate
apparel. Lane Bryant® fashions are available nationwide at its
776 Lane Bryant stores, and online. Lane Bryant is a
wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq:ASNA).
Please visit lanebryant.com and cacique.com for
store locations and the latest fashion trend information.
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version on businesswire.com: http://www.businesswire.com/news/home/20170918005796/en/
PressLane Bryant:PublicRelations@lanebryant.comorPaul
Wilmot Communications:Jarred Keller, JKeller@paulwilmot.comGina
Folin, GFolin@paulwilmot.comMacy Potter, MPotter@paulwilmot.com
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