NEW YORK, Sept. 15, 2015 /PRNewswire/
-- Yesterday, Lane Bryant, the nation's leader in fashion
for women sizes 14 to 28, celebrated the debut of the brand's
newest Fall '15 campaign, #PlusIsEqual. The comprehensive
advertising message unveiled nationwide and included a rally in the
heart of Times Square, featuring TV personalities Brad Goreski and Wendy
Williams, American Track and Field Athlete Amanda Bingson,
the Brooklyn United Marching Band, and famed dance group Pretty Big
Movement.
Joined by campaign models Ashley
Graham, Candice Huffine,
Precious Victoria Lee, Justine Legault, Sabina
Karlsson, and Georgia Pratt-Wendy
Williams and Brad Goreski
lent their powerful voices in promoting fashion equality during New
York Fashion Week. Additionally, in setting the impacting tone,
talented dance group, Pretty Big Movement performed several
choreographed pieces while the Brooklyn United Marching Band closed
the spectacular event.
Linda Heasley, Lane Bryant CEO
and President stated: "110 years ago Lane
Bryant was created to offer 'our size women' fashionable
well-made clothing. Traditional department and specialty stores
simply didn't stock them in any depth so these women's needs were
not being met. What is amazing is that over a century later, most
retailers still offer extremely limited options to our customer so
we're as relevant a brand now as we were when we were first
founded. Though 67% of women range in size 14-24, the media still
fails to represent them. The inequality exists and we're continuing
to balance the equation. Plus is Equal. Our women are not only
equal they are sexy and fabulous!"
The #PlusIsEqual campaign, created by branding creative agency-
Laird+Partners, kicked off with a series of TV ads and photographs
featuring top models Candice
Huffine, Ashley Graham,
Precious Victoria Lee, Georgia Pratt, Justine
Legault and Sabina Karlsson,
dressed in the brand's, beautifully designed Fall '15 collection.
"Size shouldn't matter when you're talking about a woman who just
wants to be fashionable," said Ashley. Candice also added: "We're
proud, strong, fashion forward, stylish...same as anyone else, with
extra curves."
Find out more at www.lanebryant.com, and join the conversation
with the hashtag #PlusIsEqual:
Facebook: www.facebook.com/lanebryant
Tumblr: http://lanebryant.tumblr.com
Billboard App: http://plusisequal.com/mybillboard
Instagram & Twitter: @lanebryant
Link to Campaign Video:
https://app.box.com/s/rwrrs73ct6s5gh8vi7tw0pj67hxia6wl
Link to Campaign Images:
https://app.box.com/s/80qwd4vx9decassqolp31ufu13gwff6q
Link to Event Images:
https://app.box.com/s/70v409yj28yn030ea6nzeo41z13wcq9d
Lane
Bryant® is the nation's leader in
women's fashion sizes 14-28. The Lane
Bryant collection includes a wide selection of career to
fashion conscious apparel as well as accessories, footwear, hosiery
and Cacique® intimate apparel. Lane Bryant® fashions are
available nationwide at its 775 Lane Bryant stores, and online.
Lane Bryant is a
wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq:
ASNA). Please
visit lanebryant.com and cacique.com for store
locations and the latest fashion trend information.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/wendy-williams-and-brad-goreski-join-lane-bryant-in-launching-plusisequal-campaign-in-times-square-300143331.html
SOURCE Lane Bryant