BEIJING, Sept. 13 /PRNewswire-Asia-FirstCall/ -- AirMedia
Group Inc. ("AirMedia") (Nasdaq: AMCN), a leading operator of
out-of-home advertising platforms in China targeting mid-to-high-end consumers,
today announced that it signed a memorandum of strategic
co-operation with China Central Television (CCTV) to have a joint
promotion during the period of the annual CCTV Prime Time
Advertising Auction, the country's most prominent media advertising
sales event. The joint promotion with China's national television broadcaster will
involve a marketing campaign starting on September 13, 2010 and culminating on the auction
day of November 8, 2010.
AirMedia will have an opportunity to introduce its media
platforms to thousands of advertisers by participation in CCTV's
multi-city marketing road show, which will kick off the CCTV 2011
Prime Time Advertising Auction. The road show will take place in
Beijing, Shanghai, Guangzhou, Chengdu, Xiamen, Hangzhou, Chongqing and Harbin. AirMedia's sales materials will be
part of CCTV's promotion package. AirMedia's advertisement will
also be displayed on CCTV channels. In return, AirMedia will
promote CCTV's auction on its various media platforms during the
marketing campaign period. In addition, winners of the bids for
seven select CCTV's prime time resources will have the right to
purchase AirMedia's media platforms at predetermined discounts.
"It is a great honor to be recognized as a partner and operator
of influential out-of-home media platforms by China's most watched and only national TV
network. More importantly, this strategic co-operation with CCTV
will give us an unprecedented opportunity to reach thousands of
potential advertising clients in China, especially some of the most successful
fast moving consumer goods brands. We believe this joint promotion
will help us expand our customer base," remarked Herman Guo, chairman and chief executive officer
of AirMedia.
CCTV Prime Time Advertising Auction is the most celebrated gala
event of the country's advertising industry. The auction's result
is considered a leading indicator of China's advertising industry growth in the
upcoming year as well as an important indicator of consumer
confidence and the overall economy.
About AirMedia Group Inc.
AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of
out-of-home advertising platforms in China targeting mid-to-high-end consumers.
AirMedia operates the largest digital media network in China dedicated to air travel advertising.
AirMedia operates digital frames in 33 major airports, including
the 15 largest airports in China.
AirMedia also operates digital TV screens in 37 major airports,
including 25 out of the 30 largest airports in China. In addition, AirMedia sells
advertisements on the routes operated by nine airlines, including
the four largest airlines in China. In selected major airports, AirMedia
also operates traditional media platforms, such as billboards and
light boxes, and other digital media, such as mega LED screens.
In addition, AirMedia has obtained exclusive contractual
concession rights until the end of 2014 to develop and operate
outdoor advertising platforms at Sinopec's service stations located
throughout China.
For more information about AirMedia, please visit
http://www.airmedia.net.cn .
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expect," "anticipate," "future," "intend," "plan,"
"believe," "estimate," "confident" and similar statements. Among
other things, the quotations from management in this announcement,
as well as AirMedia's strategic and operational plans, contain
forward-looking statements. AirMedia may also make written or oral
forward-looking statements in its reports to the U.S. Securities
and Exchange Commission, in its annual report to shareholders, in
press releases and other written materials and in oral statements
made by its officers, directors or employees to third parties.
Statements that are not historical facts, including statements
about AirMedia's beliefs and expectations, are forward-looking
statements. Forward- looking statements involve inherent risks and
uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any
forward-looking statement. Potential risks and uncertainties
include, but are not limited to: if advertisers or the viewing
public do not accept, or lose interest in, our air travel
advertising network, we may be unable to generate sufficient cash
flow from our operating activities and our prospects and results of
operations could be negatively affected; we derive most of our
revenues from the provision of air travel advertising services, and
any slowdown in the air travel advertising industry in China may materially and adversely affect our
revenues and results of operation; our strategy of expanding our
advertising network by building new air travel media platforms and
expanding into traditional media in airports may not succeed, and
our failure to do so could materially reduce the attractiveness of
our network and harm our business, reputation and results of
operations; if we do not succeed in our expansion into gas station
and other outdoor media advertising, our future results of
operations and growth prospects may be materially and adversely
affected; if our customers reduce their advertising spending or are
unable to pay us in full, in part or at all for a period of time
due to an economic downturn in China and/or elsewhere or for any other
reason, our revenues and results of operations may be materially
and adversely affected; we face risks related to health epidemics,
which could materially and adversely affect air travel and result
in reduced demand for our advertising services or disrupt our
operations; if we are unable to retain existing concession rights
contracts or obtain new concession rights contracts on commercially
advantageous terms that allow us to operate our advertising
platforms, we may be unable to maintain or expand our network
coverage and our business and prospects may be harmed; a
significant portion of our revenues has been derived from the five
largest airports and three largest airlines in China, and if any of these airports or
airlines experiences a material business disruption, our ability to
generate revenues and our results of operations would be materially
and adversely affected; our limited operating history makes it
difficult to evaluate our future prospects and results of
operations; and other risks outlined in AirMedia's filings with the
U.S. Securities and Exchange Commission. AirMedia does not
undertake any obligation to update any forward-looking statement,
except as required under applicable law.
For more information, please contact:
Investor Contact:
Raymond Huang
Investor Relations Director
AirMedia Group Inc.
Phone: +86-10-8460-8678
Email: ir@airmedia.net.cn
Caroline Straathof
IR Inside
Phone: +31-6-54624301
Email: info@irinside.com
SOURCE AirMedia Group Inc.
Copyright . 13 PR Newswire