AirMedia and DT Research Deploy World Class Digital Signage System in Beijing Capital International Airport in Preparation for 2
January 08 2008 - 8:00AM
Business Wire
AirMedia Group Inc. (Nasdaq:AMCN), the operator of the largest
digital media network in China dedicated to air travel advertising,
and DT Research�, Inc., an industry leader in the development of
information appliances for vertical markets, today announced the
deployment of the WebDT Signage System in the Beijing Capital
International Airport. Advertisers can purchase advertising time
slots from AirMedia and their advertisements will be shown to
airport passengers and visitors in high-definition LCD screens
through DT Research�s WebDT Signage System. The Beijing Capital
International Airport is the ninth busiest airport in the world and
served almost 50 million passengers in 2006. In 2008, this airport
will accommodate the influx of travelers who come to Beijing for
the 2008 Summer Olympics. Five hundred thirty-eight digital frames
powered by DT Research�s WebDT Signage System have been installed
in the Beijing Capital International Airport. Over the coming
months, AirMedia will install additional digital frames in other
major airports powered by DT Research�s WebDT Signage System. �With
Beijing hosting the upcoming Olympic Games, the Beijing Capital
International Airport will house one of the most desirable audience
groups that advertisers desire to reach in 2008,� said Mr. Xiaoya
Zhang, director and president of AirMedia. �We want to ensure that
our airport advertising is delivered through a state-of-the-art
system that could effectively and securely manage dynamic content
remotely, which is why we chose DT Research�s WebDT Signage
System.� �Our digital signage system allows AirMedia to quickly and
easily change the content that is viewed on each digital frame,�
said Dr. Daw Tsai, president of DT Research. �This gives
advertisers the flexibility to promote different products or
services each day and target specific audiences. This dynamic
content management system combined with the ability to reach an
attractive audience group in a captive environment in the airport
provides advertisers with a powerful tool to reach targeted
audiences.� The WebDT Signage System offers a unique medium for
capturing an audience�s attention at key locations. A comprehensive
system comprising of industrial-grade signage hardware, content
management software and device management software, the WebDT
Signage System can deliver dynamic advertising, information, news,
and training ? displayed in up to eight zones on each screen.
Content scheduling and playback are controlled remotely by secure
wireless media players. About AirMedia Group Inc. AirMedia Group
Inc. (Nasdaq:AMCN) operates the largest digital media network in
China dedicated to air travel advertising. AirMedia has concession
rights to operate digital TV screens in 52 airports, including 28
of the 30 largest airports in China, and has contractual concession
rights to place its programs on the routes operated by 9 airlines,
including the three largest airlines in China. AirMedia also offers
advertisers other media platforms in airports, such as digital
frames, light box displays, 360-degree LED displays and 3D
displays. For more information about AirMedia, please visit
http://www.airmedia.net.cn. About DT Research, Inc. DT Research�
develops and manufactures web-enabled information appliances for
vertical applications. The WebDT family of products is based on
thin computing platforms for secure, reliable, and cost-effective
computing. These systems emphasize mobility, wireless connectivity
and touch displays. WebDT products include digital signage systems,
wireless tablets, compact information appliances, and
display-integrated information systems. Powered by Windows� and
Windows Embedded operating systems, WebDT devices offer durability
and ease in integration, leading to solutions that can be remotely
managed with the user-friendly WebDT Device Manager software. For
more information, visit www.dtresearch.com. DT Research and WebDT
are trademarks of DT Research, Inc. All other brands and product
names may be trademarks and/or registered trademarks of their
respective owners.
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