ADSTW Adstar Wts 12/16/2004 (MM)

AdStar to Brand and Market Data Based Ads Advertising Technology New Solutions Target Large 'Do-It-Yourself' Advertising Market Potential MARINA DEL REY, Calif., July 13 /PRNewswire-FirstCall/ -- AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW), a leading applications service provider of e-commerce transaction technology for the advertising and publishing industries, today signed a marketing agreement with Data Based Ads, Inc. (DBA) to become the reseller for DBA's next generation Internet advertising product, SmarterAds(TM). The product will be incorporated into AdStar's brand and product suite, which includes AdStar's Web-based and remote entry ad-transaction technologies and EdgCapture, the newspaper industry's leading payment processing solution. "DBA has been extremely successful within the real estate market by providing value-added services to do-it-yourself and professional advertisers and to several of the nation's largest newspapers," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc. "DBA's innovative, web-based products allow newspapers to increase ad revenues by providing user-friendly advertising opportunities to people with little advertising experience or that traditionally shy away from advertising in large metropolitan newspapers. We will work closely with DBA to develop and implement new products that support and are compatible with our transaction-based ASP model. Our goal is to continue providing customers with features, services and technology that can produce incremental revenue-generating opportunities." DBA's products include the following: * SmarterAds -- an Internet-based platform that empowers newspapers to capture new revenue streams from do-it-yourself advertisers, rebuild their print and online real estate franchises with results-oriented ads, and compete more effectively with pure-play Internet companies. * AdMaster(TM) -- a web-based ad management system that collects, distributes and publishes real estate ads for large real estate broker clients with complex advertising schedules. * AdMaker(TM) -- proprietary production software that enables DBA to deliver over 300 tabloid-equivalent pages of advertising per week to newspapers throughout the country. As part of the agreement, DBA will host, manage and support a branded product for AdStar that will provide the same functionality as DBA's SmarterAds and HomePagesUSA and include the following features: * Newspaper controlled ad pricing, promotion codes and deadline setup, * Online data collection for print and online ads, * Online ad scheduling and payment, * Search features, and * Templates for categories other than real estate (e.g. autos, announcements, sales events, garage sales, etc.). "As the leading provider of ad-transaction technology for the publishing industry, AdStar has an outstanding reputation that can help us grow the number of newspapers and advertisers that implement our solutions," commented Michael Scotty, president and chief executive officer of DBA. "We look forward to working with AdStar in the development of products for new and existing customers. Our objective is to support AdStar's overall efforts to provide the best possible advertising solutions to its customers through its ASP infrastructure." DBA will be responsible for ongoing product development, maintenance and technical support of new customers, while AdStar will provide sales and customer service support. New products initiated under the marketing agreement will be developed and implemented as web services with application programming interfaces to facilitate customization for AdStar's customers. About Data Based Ads, Inc. Over the years Data Based Ads, Inc. and Real Estate Profile, Inc. ("DBA") have quietly gained a growing client base among the nation's largest newspapers and real estate brokerage firms. The company's growth has resulted from the utility of its products; the technology, publishing and real estate industry expertise of its principals; and an unwavering focus on customer service. DBA's database, Internet, publishing and information management experts design and deliver the most advanced and efficient real estate advertising platforms, in print and online. The company's products include SmarterAds, AdMaster, AdMaker and HomePagesUSA.com. DBA is privately owned with headquarters in Chicago, Ill. About AdStar, Inc. AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, the Newspaper Association of America's bonafideclassifieds.com, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers at more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in North Chelmsford, Mass. For additional information on AdStar, Inc., visit http://www.adstar.com/. Forward Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. For further information, please contact: Jeff Baudo of AdStar, Inc., +1-310-577-8255, ; or Media, Kevin Wilson, +1-513-885-5520, , for AdStar, Inc. DATASOURCE: AdStar, Inc. CONTACT: Jeff Baudo of AdStar, Inc., +1-310-577-8255, ; or Media, Kevin Wilson, +1-513-885-5520, , for AdStar, Inc. Web site: http://www.adstar.com/

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