ADSTW Adstar Wts 12/16/2004 (MM)

AdStar Appoints Media Services Industry Veteran As Senior Vice President of Sales and Marketing MARINA DEL REY, Calif., Feb. 17 /PRNewswire-FirstCall/ -- AdStar, Inc. , a leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced that Ben Smylie has joined the company as senior vice president of sales and marketing. Smylie comes to AdStar with more than 30 years of experience in sales, marketing, product management, newspaper operations and the Internet. Most recently, Smylie served as chief operating officer and senior vice president of sales and marketing at Atex Media Command, a global software and solutions provider for the media that is headquartered in Bedford, Mass. Prior to his tenure with Atex, he was the practice manager and vice president of consulting services at Wheelhouse Corporation, where he managed a staff of 100 professionals and supervised corporate activities in Burlington, Mass., New York City and San Francisco. "Throughout his career in corporate management, Ben has been successful at raising the bar and boosting sales," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc. "His working knowledge and experience in the media industry includes Internet applications and will prove invaluable as we continue to demonstrate the value of our software and services, increase sales of our classified advertising transaction technology and expand our presence in the marketplace. We lookforward to Ben's significant contributions to our team." From 1997-2000, Smylie served as the general manager of Cox Interactive Media in Austin, Texas, where he led the expansion of Austin360.com, the development of Statesman.com, HomeTeam.com, GoBig12, GreatOutdoors.com and San Antonio radio station web sites. In 1991, Smylie founded Mission Critical Technologies, which later sold to Futuretense. He also worked in a variety of executive positions for Atex from 1984 to 1991 and served as vice president of technology at the Chicago Sun-Times and Daily News from 1974 to 1984. "AdStar is recognized by many of America's largest newspaper companies as the leading provider of ad sales technology for the publishing industry," observed Smylie. "I have agreat opportunity to use my media industry knowledge and Internet experience to help the company expand sales and market share. AdStar faces an exciting future, and I look forward to demonstrating my value to both the company and its shareholders." About AdStar, Inc. AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is a leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software, web-based ad transaction services, and payment processing and content processing solutions, which were acquired from Edgil Associates in October 2003. Today, AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of thelargest newspapers in the United States, the Newspaper Association of America's bonafideclassifieds.com, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currentlyemployed by call centers in more than 100 of the nation's leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is in North Chelmsford, Mass. Forward Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. For further information please contact: Jeff Baudo of AdStar, +1-310-577-8255, ; or media, Kevin Wilson, +1-801-898-5520, , for AdStar; or broker contact, RJ Falkner & Company, Inc., +1-800-377-9893, , for AdStar. DATASOURCE: AdStar, Inc. CONTACT: Jeff Baudo of AdStar, +1-310-577-8255, ; or media, Kevin Wilson, +1-801-898-5520, , for AdStar; or broker contact, RJ Falkner & Company, Inc., +1-800-377-9893, , for AdStar

Copyright