AACE Ace Cash Express

ACE Cash Express Appoints Former Blockbuster Executive as Chief Marketing Officer DALLAS, Feb. 8 /PRNewswire-FirstCall/ -- ACE Cash Express, Inc. (NASDAQ:AACE), has named Allen J. Klose as chief marketing officer. Klose was previously a Senior Vice President and General Marketing Manager at Blockbuster Entertainment in Dallas, Texas. With over 10 years of experience at Blockbuster, Klose has directed all aspects of multi-unit retail marketing, including advertising, store design, consumer research, field marketing, franchise development, promotions, and new concept development. "Allen brings extraordinary depth and experience to marketing the ACE brand," said Jay B. Shipowitz, President and Chief Executive Officer of ACE. "His leadership will provide a new focus and a fresh perspective to marketing our existing products and services and in developing outstanding new products to better serve our customers." "ACE is a successful and innovative company with a strong management team," said Allen Klose. "I am looking forward to working with them to drive the business to even greater heights." About ACE ACE Cash Express, Inc. is a leading retailer of financial services, including check cashing, short-term consumer loans and bill payment services, and the largest owner, operator and franchisor of check cashing stores in the United States. As of January 4, 2005, ACE had a network of 1,327 stores in 37 states and the District of Columbia, consisting of 1,111 company-owned stores and 216 franchised stores. ACE focuses on serving unbanked and underbanked consumers, many of whom seek alternatives to traditional banking relationships in order to gain convenient and immediate access to check cashing services and short-term consumer loans. ACE's website is found at http://www.acecashexpress.com/ . Forward-Looking Statements This release contains certain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are generally identified by the use of words such as "expect," "anticipate," "estimate," "believe," "intend," "plan," "target," "goal," "should," "would," and terms with similar meanings. Although ACE believes that the current views and expectations reflected in these forward-looking statements are reasonable, these views and expectations, and the related statements, are inherently subject to risks, uncertainties, and other factors, many of which are not under ACE's control and may not even be predictable. Any inaccuracy in the assumptions, as well as those risks, uncertainties and other factors could cause the actual results to differ materially from these in the forward-looking statements. These risks, uncertainties, and factors include, but are not limited to, matters described in ACE's reports filed with the Securities and Exchange Commission, such as: * ACE's relationships with Republic Bank & Trust Company, with Travelers Express and its affiliates and with its bank lenders; * ACE's relationships with providers of services or products offered by ACE or property used in its operations; * federal and state governmental regulation of check cashing, short-term consumer lending and related financial services businesses; * any litigation regarding ACE's short-term consumer lending activities; * theft and employee errors; * the availability of adequate financing, suitable locations, acquisition opportunities and experienced management employees to implement ACE's growth strategy; * increases in interest rates, which would increase ACE's borrowing costs; * the fragmentation of the check cashing industry and competition from various other sources, such as banks, savings and loans, short-term consumer lenders, and other similar financial services entities, as well as retail businesses that offer services offered by ACE; * the terms and performance of third-party services offered at ACE's stores; and * customer demand and response to services offered at ACE's stores. ACE expressly disclaims any obligation to update or revise any of these forward-looking statements, whether because of future events, new information, a change in ACE's views or expectations, or otherwise. ACE makes no prediction or statement about the performance of its common stock. DATASOURCE: ACE Cash Express, Inc. CONTACT: Eric Norrington, VP of Communications & Government Relations of ACE Cash Express, Inc., +1-972-550-5032, or Web site: http://www.acecashexpress.com/

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