RNS Number:5862J
Takefuji Corporation
03 April 2003

April 1, 2003
Takefuji Corporation News Release

For release         Immediately
Representative      Akira Kiyokawa, President
Contact             Investor Relations
                    Tel: 81-3-3365-8011
                    Fax: 81-3-3365-8072
Stock Code No. 8564 TYOSE


Releasing New TV Commercial Film of "Interview" Version

Takefuji Corporation announced that a new TV CM of "Interview" version went on
air nationwide from March 29 in addition to our popular TV CM of the Dance
version.

1. Concept of the New CM

The newly released "Interview" version CM highlights our "Tissue Distribution",
which is the most basic activity in our customer services, and also appeals our
fundamental stance of "showing our good faith by treating customers with our
whole heart" through a female employee interviewed in the commercial film.
Moreover, the New CM expresses our company's image of "Youthfulness" and
"Liveliness" by making collaboration of "Tissue Distribution" with active
dancing scene.

We always aim high to provide our customer services with smile and sincerity,
and distributed packages of tissue to act up to this principle even on the
street. We believe we can gain customers' confidence by tissue distribution with
cheerful greeting everyday on the street. This brand-new CM of "Interview"
version was created to express "Takefuji's spirit for customer first" lodging in
one package of tissue and it became a familiar part of the Japanese business
landscape.

We hope the images of the female employee distributing packages of tissue
cheerfully and the energetic dancing scene by Takefuji dancers will give "a
vigor" to viewers of our new CM.

2. Details of the New CM

"Interview" version for 30 sec./ 15 sec.
The female employee is interviewed in a press conference room and eagerly talks
about the tissue distribution, by which she has been highly motivated, saying "I
would like to show our good faith by distributing a package of tissue to
customers with our whole heart". After a flashback of the daily street scene
where the employee is returning salute with a smile when a passer-by gave thanks
to her for a package of tissue, interviewers stand up all together saying, "Do
your best!" Finally, it turned out that all the interviewers were Takefuji
dancers! Then, a familiar lively dance suddenly starts in the latter half part
of the CM. We assure that the highlight of the CM is such an aggressive change
from "silence" to "dynamic" image.



                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

MSCEAPLDEDPDEEE