BASF's WorldAccount Drives $1 Billion, 13 Percent of North American Sales
November 22 2004 - 4:10PM
PR Newswire (US)
BASF's WorldAccount Drives $1 Billion, 13 Percent of North American
Sales 24/7 E-Commerce Convenience Gives Customers Easy Order Entry,
Change, Support FLORHAM PARK, N.J., Nov. 22 /PRNewswire/ -- Month
after month, more and more of BASF's North American customers are
seeing the benefits of using WorldAccount, the company's
self-service Internet portal. Statistics show that transaction
volume and usage of BASF's WorldAccount are increasing rapidly. As
of the end of October, WorldAccount represented 13 percent of
BASF's sales in North America by dollar volume, as compared to 8
percent for the same period last year. WorldAccount represented 9
percent of sales at the end of 2003. Registered users have grown in
2004 to almost 3,000 and with continued increases in usage and
growth in transaction volume, the company estimates that
WorldAccount will represent approximately 15 percent of North
American sales by year-end 2004. Launched in October 2001,
WorldAccount is BASF's global on-line, e-commerce vehicle,
providing customers a homogeneous and integrated purchasing
platform based on state-of-the-art technology. The system's 24/7
capabilities offer customers the convenience of around-the-clock
information regarding their orders, as well as the ability to
enhance efficiency by making changes to orders online, view and
track order status, view and print product information and share
documents with BASF sales and marketing groups if needed. A recent
customer survey conducted by Burke Inc., Cincinnati, Ohio,
indicated that 90 percent of BASF's WorldAccount customers
indicated that they were "always satisfied" with their on-line
experience at BASF's WorldAccount site. WorldAccount offers BASF
customers a wealth of information and functionality, and is
available in 11 languages. WorldAccount provides customers with a
broad range of options, including * Order Entry (repeat and
template orders) * Order Status, Order Change and Cancellation --
Shipment history -- Shipment tracking * Product Catalog * Technical
Information * Material Safety Data Sheets * Certificates of
Analysis * Reporting * Contacts and Support * Electronic Invoice
payment and presentment * Document sharing "WorldAccount's growth
in North America can be attributed to its simple operations and
dedicated technical assistance that provide convenient and
efficient day-to-day transactions," said Gary Brown, Director,
E-Commerce for BASF in North America. "In addition, customers can
be assured that every transaction on WorldAccount is secure and
encrypted using firewall technology." In addition to WorldAccount,
BASF's e-commerce portfolio also includes the Elemica hub and EDI
capability. In total, these three e-commerce venues account for 23
percent of BASF's North American sales in dollar volume in 2004 to
date. North America accounts for approximately 27 percent of BASF's
e-commerce sales worldwide. Customers can obtain training materials
and simulations at http://www.ecommaid.basf-corp.com/. Or, for more
information, call Gayle Kiniery at (973) 426-4680. The WorldAccount
portal is located at http://www.worldaccount.basf.com/. BASF - The
Chemical Company. We don't make a lot of the products you buy. We
make a lot of the products you buy better.(R) BASF Corporation,
headquartered in New Jersey, is the North American affiliate of
BASF AG, Ludwigshafen, Germany. We employ about 11,000 people in
North America and had sales of approximately $9 billion in 2003.
For more information about BASF's North American operations, or to
sign up to receive news releases by e-mail, visit
http://www.basf.com/usa. BASF is the world's leading chemical
company. Our goal is to grow profitably and further increase the
value of our company. We help our customers to be more successful
through intelligent system solutions and high-quality products.
BASF's portfolio ranges from chemicals, plastics, performance
products, agricultural products and fine chemicals to crude oil and
natural gas. Through new technologies we can tap into additional
market opportunities. We conduct our business in accordance with
the principles of sustainable development. In 2003, BASF had sales
of approximately $42 billion. BASF shares are traded on the stock
exchanges in Frankfurt (BAS), London (BFA), New York (BF), Paris
(BA) and Zurich (AN). Further information on BASF is available on
the Internet at http://www.basf.com/. DATASOURCE: BASF CONTACT:
Jack Maurer of BASF, +1-973-245-6072, Web site:
http://www.basf.com/usa http://www.worldaccount.basf.com/
http://www.ecommaid.basf-corp.com/
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