RNS Number:5393U
William Hill PLC
22 January 2004





The Company Secretary
William Hill plc
Greenside House
50 Station Road
Wood Green
London
N22 7TP



Dear Sir,



WILLIAM HILL PLC (THE "COMPANY") - SEDOL 3169889



This notification supersedes our previous notification to you dated 12 December
2003 and is prompted by purchases totalling 270,000 on 20 January 2004.



This notification relates to issued ordinary shares of GBPO.10 each in the
capital of the Company (the "shares") and is given in fulfilment of the
obligations imposed by sections 198 to 202 of the Companies Act 1985 (the 
"Act").



1.               Notification on behalf of Morley Fund Management Limited (a
subsidiary of Aviva plc).



1.1              Morley Fund Management Limited no longer have a notifiable
interest in the shares.



2.               Notification on behalf of Aviva plc.



2.1              Aviva no longer have a notifiable interest in the shares.



We are only required to notify interests which are defined as material interests
when the holding is equal to 3% or more of the Company's relevant share capital.
The term material interests exclude certain categories where we do not hold a
beneficial interest, for example where the shares are held in an Authorised
United Trust Scheme or Open Ended Investment Company.  Holdings in those
categories are therefore not included in the holding notified under this letter.
If you wish us to confirm the level of holdings in these categories, please
let us know.



Yours faithfully




Abby Condick
For and on behalf of
Aviva plc






The Company Secretary

William Hill plc         21 January 2004







APPENDIX: morley fund management limited




REGISTERED HOLDERS                                NUMBER OF SHARES HELD


BNY Norwich Union Nominees Ltd                    2,948,528 (material)
Chase GA Group Nominees Ltd                       6,006,114 (material)
Chase Nominees Ltd                                  653,099 (material)
CUIM Nominees Ltd                                 2,431,755 (material)
RBSTB Nominees Ltd                                  383,073 (material)



TOTAL PERCENTAGE INTEREST OF MORLEY FUND MANAGEMENT LIMITED: 2.95%



ISSUED SHARE CAPITAL ON WHICH THIS NOTIFICATION IS BASED: 421,811,111








The Company Secretary

William Hill plc

21 January 2004







APPENDIX: AVIVA PLC


REGISTERED HOLDERS                                 NUMBER OF SHARES HELD


BNY Norwich Union Nominees Ltd                     2,948,528 (material)
Chase GA Group Nominees Ltd                        6,066,114 (material)
Chase Nominees Ltd                                   653,099 (material)
CUIM Nominees Ltd                                  2,431,755 (material)
RBSTB Nominees Ltd                                   383,073 (material)



TOTAL PERCENTAGE INTEREST OF AVIVA PLC: 2.95%



ISSUED SHARE CAPITAL ON WHICH THIS NOTIFICATION IS BASED: 421,811,111








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