Time Inc. to Launch ALL YOU
March 29 2004 - 11:24AM
PR Newswire (US)
Time Inc. to Launch ALL YOU Women's Magazine Will Be Sold Initially
in Wal-Mart Stores Beginning Sept '04 NEW YORK, March 29
/PRNewswire/ -- Time Inc. will launch ALL YOU, a monthly women's
magazine, it was announced today by Ann Moore, Time Inc. chairman
and CEO, and Norman Pearlstine, Time Inc. editor-in-chief. Isobel
"Bella" Price was appointed editor of ALL YOU; Diane Oshin was
named the magazine's publisher. ALL YOU will be a newsstand
publication initially distributed in Wal-Mart stores, and available
nationally, via other retail channels, in the near future. Debuting
in September 2004, with a rate base of 500,000 -- ALL YOU is
looking to reach value-conscious American women. The magazine will
cover a range of topics from interpersonal relationships to home
repair, while providing real-life, practical solutions and
encouragement in a high-quality editorial environment. "I'm so
pleased to launch a magazine that speaks directly to this reader.
She's self-reliant and down-to-earth with realistic expectations,"
said Moore. "This is a genuine growth opportunity for Time Inc.'s
group of women's magazines, which collectively reaches over 45
million women in the U.S. with such titles as PEOPLE, In Style,
Real Simple, Parenting and Health." Said Pearlstine: "We saw an
opportunity to fill a gap in the women's category with the
realistic premise of ALL YOU, delivered with the same editorial
quality and integrity that readers expect of all Time Inc.
magazines." Bella Price most recently worked for IPC Media in
London, the U.K.'s largest magazine publisher, and a subsidiary of
Time Inc., where she was editorial director of their five shelter
magazines. Comprising 40% of the category in Britain, her portfolio
included Homes & Gardens, Ideal Home (category leader), Living
etc, Country Homes & Interiors, and 25 Beautiful Homes. She was
also deputy editor on the launch of Essentials, a mass-market
title. Before joining IPC, Price was executive editor of UK Prima,
Britain's leading women's service magazine, published by Gruner +
Jahr. She has won numerous awards including 'Editor of the Year'
from the British Society of Magazine Editors. "ALL YOU will talk to
women as they really are -- recognizing all they accomplish every
single day-- instead of telling them they could do better," said
Price. "We want to inspire, not patronize, our readers with
affordable, down-to-earth ideas tested by real women just like
them. And because we also know that women are looking for quality
as well as value, ALL YOU will feature the very best design and
photography in a unique package to enrich every aspect of our
readers' lives, no matter what their budget." Diane Oshin was
recently group publisher of Time Inc.'s Parenting Group, where she
oversaw ad sales and marketing for BabyTalk and Parenting. She had
been the publisher of Parenting since 1994. Earlier in her career,
she was ad director of Vogue, associate advertising director of
Woman's Day and an account manager of Conde Nast Traveler. "ALL YOU
gives marketers the opportunity to target the ever-growing
population of value-driven consumers in a high-quality environment
that speaks directly to them," said Oshin. "And, with initial
distribution in Wal-Mart -- where this customer shops -- this
magazine will be an extremely efficient way to reach her." Time
Inc. is the world's leading magazine company, publishing
approximately 130 regular-frequency titles with 300 million
readers. Time Inc. is a wholly-owned subsidiary of Time Warner
Inc., the world's leading media and entertainment company. Contact:
Ali Zelenko 212.522.1502 DATASOURCE: Time Inc. CONTACT: Ali Zelenko
of Time Inc., +1-212-522-1502, Web site: http://www.aoltw.com/
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