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Magic Lantern Group Secures First Major Agreement to Provide Digital Services in the United States -- Signs Channel Partnership Agreement with the Agency for Instructional Technology -- NEW YORK, Nov. 19 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. , a leading North American distributor of educational content and e-learning delivery with licensing operations in Canada and the U.S., announced today that it has entered into a channel partnership agreement with the Agency for Instructional Technology (AIT). A non-profit, award-winning organization, AIT is one of the largest providers of instructional TV programs in North America. The channel partnership agreement calls for Magic Lantern Group to digitize and distribute AIT's content over the World Wide Web. According to the agreement, Magic Lantern Group has converted educational content licensed by AIT, totaling more than 1,000 titles into curriculum- correlated learning objects, accessible through a sophisticated search engine. Magic Lantern Group's Internet-based platform, Magic Lantern InSite(TM), will power The Learning Source, AIT's new Web presentation of the its educational content to its user base. All revenue realized directly from the sale of licensed data content presented nationally to schools and school districts across the US shall be shared equally. Magic Lantern Group will initially launch AIT digitized content in the states of California, Nevada and Virginia as part of a pilot program. The pilot program is initially expected to reach more than 100,000 students and educators and will be the first step in a systematic nationwide roll-out of The Learning Source over the next 12 months. The more than 120 local PBS stations serving state school systems will be the first beneficiaries. The ultimate target is to provide user-friendly online resources to the approximately 53 million K-12 students currently enrolled in U.S. schools. Magic Lantern Group President and CEO Bob Goddard stated, "This agreement represents a significant new milestone for us by introducing our digital services, for the first time, to the United States marketplace. A pilot program with AIT, the established leader of high-quality educational content in North America, represents an immense and important step for us in carving a niche for our products in the U.S. By aligning with AIT, we look forward to further building the brand equity of Magic Lantern Group and Magic Lantern InSite." Agency for Instructional Technology Executive Director Chuck Wilson stated, "AIT's mission is to be the premier provider of services and products to enhance student learning. This agreement with Magic Lantern Group affords us the opportunity to better serve that mission. We have had a long-standing relationship with the Magic Lantern Group and have been pleased with their direction and commitment to education. We are excited about the possibilities that this agreement brings for the future of our two organizations." About AIT The Agency for Instructional Technology (ATI) has been a leader in educational technology since 1962. A non-profit organization, AIT is one of the largest providers of instructional TV programs in North America. AIT is also a leading developer of other educational media, including online instruction, CDs, DVDs and instructional software. AIT learning resources are used on six continents and reach nearly 34 million students in North America each year. AIT products have received many national and international honors, including an Emmy and Peabody award. For more information, visit: http://www.ait.net/. About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading North American learning video distributor with licensing operations in North American and world markets. Through its video streaming technology business and its specialized "video indexing" subsidiary, Sonoptic Technologies Inc., the Company currently serves more than 9,500 schools and libraries throughout Canada and soon in the U.S. In addition to distributing more than 40,000 school curriculum-relevant video titles from over 300 world-renowned producers including Disney, Schlessinger Media, Annenberg/CPB & Dorling Kindersley, Magic Lantern is penetrating the institutional market with Magic Lantern InSite(TM). Magic Lantern InSite provides teachers and students on-demand, interactive access to an expanding video collection of over 1,300 program titles and nearly 14,000 video objects. The Company is concurrently reaching the consumer market with TutorBuddy(TM), its proprietary e-learning system that provides children with online access to learning video programs used in schools across North America. For more information on the Company, visit http://www.magiclantern.ca/. For more information: For investor relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: . Also visit http://www.nfnonline.com/gml. At the Company, contact Bob Goddard, Magic Lantern Group, Inc., 905-827-2755 ext. 454, . Also visit http://magiclantern.ca/. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Gary Geraci of National Financial Network, +1-781-444-6100 ext. 629, ; or Bob Goddard of Magic Lantern Group, Inc., +1-905- 827-2755 ext. 454, Web site: http://www.magiclantern.ca/

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