On2 Technologies Unveils New Advanced Video Compression Format
September 13 2008 - 10:00AM
PR Newswire (US)
On2(R) video delivers over 50% bandwidth savings compared to
leading H.264 implementations AMSTERDAM, Netherlands, and CLIFTON
PARK, N.Y., Sept. 13 /PRNewswire-FirstCall/ -- IBC -- On2
Technologies, Inc. (AMEX:ONT), a leader in video compression
solutions, announced today the launch of its latest video
compression format, On2 VP8(TM). This eighth generation of On2
video is the perfect solution for web TV, IPTV and video
conferencing companies looking to differentiate their product and
service offerings by delivering higher quality video using less
data and requiring less system resource for playback. Need for a
More Efficient Video Compression Format is Clear Downloading and
streaming HD movies and TV shows has become commonplace, and with
affordable HD web cams, we will see rapid growth in high-resolution
user-generated content as well as the wide-scale adoption of high
quality video communication solutions. Even with faster transport
technologies on the way, the cost and availability of bandwidth
will remain a stubborn obstacle to containing costs as video
services use more bandwidth than any other IP application.
According to a recent white paper published by Cisco, annual IP
traffic will exceed half a zettabyte by 2012, with video accounting
for close to 90% of all consumer traffic. Internet video alone is
expected to generate 10 exabytes of data per month in 2012. "Next
generation video must transcend platforms while remaining fast and
affordable," said Eero Kaikkonen, Chief Marketing Officer at On2.
"We design On2 video formats to achieve those goals. On2 VP8
achieves significant improvements over leading standards-based
implementations and is less compute-intensive to encode and play
back. Furthermore, we have used our years of experience developing
embedded video IP to ensure the design is entirely suited for
optimization to current and future desktop and mobile processor
cores." Over 40 Groundbreaking Innovations On2 VP8 surpasses the
compression efficiency and performance of every other video format
on the market by employing over 40 technical innovations, among
them: -- Advanced prediction through constructed reference frames
-- Macroblock row level threading -- Improved small area
referential encoding -- Advanced contextual entropy coding without
the added complexity of bit level adaptability -- Sparse targeted
adaptive loop filtering "With On2 VP8, we set out to increase
compression performance over On2 VP7 and leading H.264
implementations by 20% while reducing playback complexity by 40%,"
said Paul Wilkins, Chief Technology Officer at On2. "In the end we
exceeded these goals and even back-ported some of what we learned
to our On2 VP6(R) for Adobe(R) Flash(R) encoders." On2 VP8
Surpasses H.264, VC-1, Real Video in Quality and Performance With
the introduction of On2 VP8, On2 Video now dramatically surpasses
the compression performance of all other commercially available
formats. For example, leading H.264 implementations require as much
as twice the data to deliver the same quality video as On2 VP8 (as
measured in objective peak signal to noise ratio (PSNR) testing).
In addition, the On2 VP8 bitstream requires fewer processing cycles
to decode, so users do not need to have the latest and greatest PC
or mobile device to enjoy On2 VP8 video quality. "Through our
relationship with On2 over the years, Move Networks has enabled
viewers to realize the highest quality Internet television
experience possible. We look forward to On2's continued
innovations," said John Edwards, CEO of Move Networks.
Future-Proofed for Multi-core Multi-core processing is one of the
most significant developments in computer technology. On2 VP8 is
designed to take full advantage of multi-core systems and can
efficiently use up to 64 processor cores simultaneously. "As new
multi-core processors come to market, On2 Video will be able to
make maximum use of the additional computing power available, "
said Wilkins. "Our innovative encoder can seamlessly use additional
cores to either increase compression speed or to improve
compression quality in real-time applications." Designed with
Mobile in Mind On2 has worked closely with ARM to ensure
suitability for porting to current and future ARM single and
multi-core processors in mobile devices. "We have been working with
On2 to ensure that their compression schemes work as optimally as
possible with our NEON(TM) 64/128-bit SIMD technology which enables
high definition video in software. NEON technology is a key feature
in our current Cortex(TM)-A8 and Cortex-A9 MPCore(TM) processors
and will be included in all future ARM application processors,"
said Laurence Bryant, Mobile Segment Marketing Manager, ARM. "The
high compression performance of this latest generation of On2 Video
suggests that it will be ideal for wireless internet applications
where available data bandwidth is a premium, and complements our
recent work with Adobe on the Open Screen Project to drive
consistent internet experiences across multiple screens, including
TVs, PCs, mobile devices and consumer electronics." "JavaFX enables
content authors and developers to quickly and easily deliver
high-impact, rich internet applications across mobile phones,
desktops, TVs and other consumer devices," said Param Singh, senior
director of JavaFX marketing at Sun Microsystems. "JavaFX leverages
the best capabilities of the existing Java platform along with new
immersive media capabilities and we are pleased to be working with
On2, a world leader in video compression technology. The
combination of On2 video and JavaFX will provide the high-fidelity
video capabilities to supercharge the consumer experience across
the billions of devices around the world that are powered by Java
technology." Company Remains Committed to Existing Formats On2's
VP6 format became the de facto standard for web video following its
integration in Adobe Flash Player in 2005. On2 expects VP8 to
complement its existing formats and, in particular, is fully
committed to continuing the development of VP6 to further improve
encoding and playback performance. "We are serving different needs
with On2 VP6 and VP8," said Kaikkonen. "On2 VP6 offers distinct
advantages for web video as the Adobe Flash Player is installed on
nearly every desktop in the world. It offers comparable quality to
H.264 with the added value of supporting cue points and alpha
channel masking, allowing developers to quickly and easily create
more interactive and complete web video experiences with minimal
investment. On2 VP8 will be our flagship format and enable
companies developing client-side playback capability to deliver a
supreme video-over-IP solution." Simple, Flexible Licensing On2
video is proprietary to On2 Technologies and is available with
patent-pool free licensing, avoiding the burdensome royalties
associated with standards based formats. For more information on
On2 Video please visit http://www.on2.com/ About On2 Technologies
On2 (AMEX:ONT) creates advanced video compression technologies for
desktop and wireless. Powering the video in many of today's leading
web and mobile applications and devices, On2's technology is used
by industry leading companies including: Nokia, Infineon, Sun
Microsystems, Mediatek, Sony, Facebook, Brightcove, Move Networks,
Adobe and Skype. On2 Technologies is headquartered in Clifton Park,
NY USA. For more information please visit http://www.on2.com/
Trademarks mentioned in this release are the property of their
respective owners. DATASOURCE: On2 Technologies, Inc. CONTACT: Tony
Hope, +358-440235-107, , of On2 Technologies, Inc. Web site:
http://www.on2.com/
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