IAX Intl Absorbents

International Absorbents Brightens the Life of Pet Owners FERNDALE, Wash., July 6 /PRNewswire-FirstCall/ -- International Absorbents Inc. (AMEX:IAX), a leading developer and producer of environmentally-friendly pet care and industrial products, today announced the introduction of CareFRESH(R) Colors(TM). CareFRESH(R) Colors(TM) is the latest line extension to the Company's core product line, CareFRESH(R) brand pet bedding, the country's number one selling premium small animal bedding brand in the pet specialty channel. "In keeping with our positioning statement, CareFRESH(R) Colors(TM) is the 'fun' in safe, healthy and fun," commented Gordon L. Ellis, Chairman of International Absorbents Inc. "The introduction of CareFRESH(R) Colors(TM) has been greeted with strong enthusiasm by our product distribution network. We have had customers competing to get the first shipment of this exciting new line. We are already planning both Christmas and Easter promotions with major retailers." CareFRESH(R) Colors(TM) is available in a range of pastels including bright yellow, pink, green, blue and rich burgundy. By themselves, or in combination with regular CareFRESH(R) or bright, white CareFRESH(R) Ultra(TM), CareFRESH(R) Colors(TM) will spice up a pet's environment, and make a fashion statement in the pet owner's home. "Our national 'on shelf' date is August 1st and we expect to be on over 3,000 pet specialty store shelves by the fall," added Mr. Ellis. "For the consumer CareFRESH(R) Colors(TM) is all about fun. For the retailer it offers a high margin and a way to differentiate themselves from mass merchandisers. For the Company it will help grow and up-sell the entire bedding category from wood shavings to CareFRESH(R) pet bedding, from CareFRESH(R) to CareFRESH(R) Ultra(TM), our premium white product, and from Ultra(TM) to CareFRESH(R) Colors(TM)." International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of consumer and industrial applications, including retail/commercial pet bedding and litter, oil and hazardous liquid spill cleanup and control, oil/water filtration, and packaging. Further information is available at http://www.absorbent.com/. Contact: Charles (Chuck) Tait International Absorbents Inc. Toll Free: 866-514-6559 or 604-681-6181 A number of the matters and subject areas discussed in this press release that are not historical or current facts deal with potential future circumstances and developments, including without limitation, statements referring to the Company's future growth strategies, prospects for the future, potential financial results, market and product line growth, abilities to enter new markets, ability to introduce new products, benefits from infrastructure improvements and the Company's competitiveness and profitability as a result of new sales and marketing programs, are forward- looking statements. The words "believe," "expect," "intend," "estimate," "assume" and "anticipate," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The discussion of such matters and subject areas is qualified by the inherent risks and uncertainties surrounding future expectations generally, and it is important to note that the Company's actual results could differ materially from those projected, due to various risk factors. Those risks include, but are not limited to contractor performance, newly installed equipment performance, weather related construction issues, consumer acceptance of the Company's products at a new location, competitor reactions and their ability to market and price their products, general economic conditions outside of the control of the Company, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's reports filed with the SEC, including, but not limited to, the Company's annual report on Form 10-KSB for the fiscal year ended January 31, 2004 and its quarterly filings on Form 10-QSB. This press release speaks only as of its date, and the Company disclaims any duty to update the information herein. DATASOURCE: International Absorbents Inc. CONTACT: Charles (Chuck) Tait of International Absorbents Inc., toll free, 866-514-6559 or +1-604-681-6181, or Web site: http://www.absorbent.com/

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