DXN Digitalfx International, Inc.

LAS VEGAS, Feb. 28 /PRNewswire-FirstCall/ -- DigitalFX International, Inc. (AMEX:DXN), a digital communications company, today announced the company has appointed Tracy Sperry as its acting Chief Financial Officer. Ms. Sperry will oversee all financial operations and ensure that all of the Company's requirements as a publicly traded company are met in a timely manner. Ms. Sperry has served as the Company's Director of Finance since 2006. Prior to joining DigitalFX, Ms. Sperry worked as a Controller and Financial Reporting Manager for Aristocrat Technologies, Inc., an international gaming manufacturer and Australian public company from 2002 to 2006. Prior, Ms. Sperry spent eight years as an auditor, most recently with McGladrey & Pullen, LLP, where she was employed from 1997 to 2002. Ms. Sperry is a Certified Public Accountant and member of the AICPA. "We are thrilled to have Ms. Sperry serve as our acting Chief Financial Officer," Chief Operating Officer Mickey Elfenbein said. "She has demonstrated extreme competence in helping DigitalFX comply with the extensive Sarbanes Oxley requirements. She will now be more instrumental in helping us take the company and its divisions to the next level." DigitalFX International, Inc. Chief Executive Officer Craig Ellins said, "As director of finance, Tracy has demonstrated a sophisticated understanding of the reporting and accounting requirements of a publicly traded company such as DigitalFX. We are confident she will perform superbly as our CFO." Ms. Sperry replaces DigitalFX former CFO, Ms. Lorne Walker and will report to Mr. Elfenbein. About DigitalFX International, Inc. DigitalFX International (AMEX:DXN) is a creator of digital communications and social networking solutions, as showcased on its social network http://www.helloworld.com/. The company develops and markets proprietary communication and collaboration services, and social networking software applications, including video email, video instant messaging and live webcasting. DigitalFX International, Inc. is democratizing the world of online streaming video and digital media archiving with its flagship product, called The Studio. The Studio is an affordable, cross digital platform web-based solution. Only the DigitalFX Studio brings together all this capability, simply and in one place. For more information about Digital FX please visit us at http://www.digitalfx.com/. To receive public information, including press releases, conference calls, SEC filings, profiles, investor kits, News Alerts and other pertinent information, please click on the following link: http://www.b2i.us/irpass.asp?BzID=1407&to=ea&s=0 Forward-Looking Statements The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward- looking statements. Examples of forward-looking statements include statements related to compliance with our reporting obligations and the impact of the acting Chief Financial Officer on our business. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward looking statements if they comply with the requirements of the Act. Press contacts: For DigitalFX International, Inc. Melissa Placek Director of Corporate Development 702-372-2433 Media Relations for DigitalFX Alison Simard Stern & Co. 323-650-7117 Investor Relations for DigitalFX Communication Initiatives, LLC 1-888-724-0208 DATASOURCE: DigitalFX International, Inc. CONTACT: Melissa Placek, Director of Corporate Development of DigitalFX International, Inc., +1-702-372-2433, ; or Media, Alison Simard of Stern & Co., +1-323-650-7117, ; or Investors, Communication Initiatives, LLC, 1-888-724-0208, both for DigitalFX International, Inc. Web site: http://www.digitalfx.com/ http://www.helloworld.com/ http://www.b2i.us/irpass.asp?BzID=1407&to=ea&s=0

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