UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-QSB

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended: September 30, 2007

Commission File Number: 000-27551

DIGITALFX INTERNATIONAL, INC.
(Exact name of small business issuer as specified in its charter)

Florida
 
65-0358792
(State or other jurisdiction of
 
(IRS Employer
incorporation or organization)
 
Identification No.)

3035 East Patrick Lane, Suite 9
Las Vegas, Nevada 89120
(Address of principal executive offices)

(702) 938-9300
(Issuer’s telephone number)

Check whether the issuer: (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
YES  x NO o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
YES  o NO x
As of November 12, 2007, 24,165,575 shares of the registrant’s common stock were outstanding.
 
Transitional Small Business Disclosure Format (Check One):
 YES  o NO x



TABLE OF CONTENTS

 
 
Page
     
PART I
Condensed Financial Information
     
Item 1.
Condensed Financial Statements
 
     
 
Condensed Consolidated Balance Sheet (Unaudited)
2
     
 
Condensed Consolidated Statements of Operations (Unaudited)
3
     
 
Condensed Consolidated Statement of Stockholders’ Equity (Unaudited)
4
     
 
Condensed Consolidated Statements of Cash Flows (Unaudited)
5
     
 
Notes to Condensed Consolidated Financial Statements (Unaudited)
6
     
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
27
     
Item 3.
Controls and Procedures
46
     
PART II
Other Information
 
     
Item 1.
Legal Proceedings
47
     
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
48
     
Item 6.
Exhibits
48

1


PART I.
 
DigitalFX International, Inc. and Subsidiaries
 
Condensed Consolidated Balance Sheet
September 30, 2007
(In thousands, except share data, unaudited)
 
Assets
       
         
Current assets:
       
Cash and cash equivalents
 
$
2,274
 
Accounts receivable
   
97
 
Inventories, net
   
932
 
Prepaid bandwidth charges, affiliate
   
322
 
Prepaid expenses and other assets
   
826
 
Convertible secured promissory note
   
225
 
Deferred income taxes, net
   
111
 
         
Total current assets
   
4,787
 
         
Investments, net
   
1,489
 
Property and equipment, net of accumulated depreciation and amortization of $482
   
722
 
Deposits, merchant processors
   
712
 
Other assets
   
22
 
Deferred income taxes, net
   
1,411
 
         
Total assets
 
$
9,143
 
         
Liabilities and Stockholders’ Equity
       
         
Current liabilities:
       
Accounts payable
 
$
734
 
Accrued expenses
   
903
 
Deferred revenue
   
297
 
Accrued commissions
   
1,627
 
         
Total current liabilities
   
3,561
 
         
Commitments and Contingencies
       
         
Stockholders’ equity:
       
Preferred stock, $0.01 par value, 5,000,000 shares authorized, no shares issued and outstanding
   
-
 
Common stock, $0.001 par value, 100,000,000 shares authorized, 24,139,703 shares issued and outstanding
   
24
 
Additional paid in capital
   
10,980
 
Other comprehensive loss
   
(130
)
Accumulated deficit
   
(5,292
)
         
Total stockholders’ equity
   
5,582
 
Total liabilities and stockholders’ equity
 
$
9,143
 
 
See Notes to Condensed Consolidated Financial Statements

2

 
DigitalFX International, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations
(In thousands, except share and per share data, unaudited)
 

   
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
   
2007
 
2006
 
2007
 
2006
 
                   
Revenues
 
$
5,425
 
$
7,109
 
$
17,987
 
$
16,232
 
Cost of revenues
   
910
   
1,497
   
2,782
   
3,272
 
                           
Gross profit
   
4,515
   
5,612
   
15,205
   
12,960
 
                           
Commission expenses
   
2,365
   
3,188
   
7,880
   
7,582
 
Other operating expenses
   
3,539
   
2,030
   
8,780
   
4,328
 
                           
Operating income (loss)
   
(1,389
)
 
394
   
(1,455
)
 
1,050
 
                           
Expenses related to exchange transaction
   
-
   
-
   
-
   
(635
)
Other income (expense), net
   
71
   
(55
)
 
203
   
(46
)
                           
Income (loss) before provision for income taxes
   
(1,318
)
 
339
   
(1,252
)
 
369
 
                           
Provision (benefit) for income taxes
   
(337
)
 
139
   
(281
)
 
168
 
                           
Net income (loss)
 
$
(981
)
$
200
 
$
(971
)
$
201
 
                           
Net income (loss) per share:
                         
Basic
 
$
(.04
)
$
.01
 
$
(.04
)
$
.01
 
                           
Fully diluted
 
$
(.04
)
$
.01
 
$
(.04
)
$
.01
 
                           
Weighted average shares outstanding:
                         
Basic
   
24,112,324
   
22,094,617
   
23,797,358
   
20,597,256
 
                           
Fully diluted
   
24,112,324
   
24,831,236
   
23,797,358
   
23,141,961
 
 
See Notes to Condensed Consolidated Financial Statements

3


DigitalFX International, Inc. and Subsidiaries
 
Condensed Consolidated Statement of Stockholders’ Equity
(In thousands, except share data, unaudited)

   
 
Common
 
Common 
 
Additional 
 
Other Comprehensive
 
Accumulated
 
 
 
   
 
Shares
 
Stock
 
 Paid-In Capital
 
Loss
 
Deficit
 
Total
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Balance, January 1, 2007
   
23,280,563
 
$
23
 
$
9,403
 
$
(20
)
$
(4,321
)
$
5,085
 
                                       
Issuance of common stock for services
   
10,000
   
-
   
185
   
-
   
-
   
185
 
                                       
Exercise of warrants
   
700,529
   
1
   
-
   
-
   
-
   
1
 
                                       
Exercise of options
   
148,611
   
-
   
36
   
-
   
-
   
36
 
                                       
Fair value of vested options
   
-
   
-
   
394
   
-
   
-
   
394
 
                                       
Excess tax benefit related to stock options and warrants exercised
   
-
   
-
   
962
   
-
   
-
   
962
 
 
                                     
Fair value adjustment on investment, net of tax
   
-
   
-
   
-
   
(109
)
 
-
   
(109
)
                                       
Foreign currency translation adjustment
   
-
   
-
   
-
   
(1
)
 
-
   
(1
)
                                       
Net loss for the nine months ended September 30, 2007
   
-
   
-
   
-
   
-
   
(971
)
 
(971
)
                             
Balance, September 30, 2007
   
24,139,703
 
$
24
 
$
10,980
 
$
(130
)
$
(5,292
)
$
5,582
 
 
See Notes to Condensed Consolidated Financial Statements

4


DigitalFX International, Inc. and Subsidiaries
 
Condensed Consolidated Statements of Cash Flows
(In thousands, unaudited)
 
   
Nine Months Ended September 30,
 
   
2007
 
2006
 
Operating activities:
             
Net income (loss)
 
$
(971
)
$
201
 
Adjustment to reconcile net income (loss) to net cash (used in) provided by operating activities:
             
Depreciation and amortization
   
225
   
97
 
Equity based compensation expense
   
394
   
184
 
Deferred income taxes
   
(291
)
 
(91
)
Common stock issued for services
   
185
   
-
 
Changes in assets and liabilities:
             
Accounts receivable
   
(48
)
 
(185
)
Inventory
   
(797
)
 
(26
)
Prepaid expenses and other assets
   
(774
)
 
(683
)
Accounts payable and accrued expenses
   
958
   
1,681
 
Due to affiliate
   
(187
)
 
203
 
               
Net cash provided by (used in) operating activities
   
( 1,306
)
 
1,381
 
               
Investing activities:
             
Purchase of investments
   
(1,691
)
 
-
 
Purchase of convertible secured promissory note
   
(225
)
 
-
 
Purchases of property and equipment
   
(297
)
 
(167
)
               
Net cash used in investing activities
   
(2,213
)
 
(167
)
               
Financing activities:
             
Proceeds from issuance of common stock, net
   
38
   
625
 
Payments on note payable
   
-
   
(50
)
Distributions to shareholders
   
-
   
(265
)
               
Net cash provided by (used in) financing activities
   
38
   
310
 
               
Foreign currency translation
   
1
   
(10
)
               
Change in cash and cash equivalents
   
(3,480
)
 
1,514
 
Cash and cash equivalents, beginning of period
   
5,754
   
265
 
               
Cash and cash equivalents, end of period
 
$
2,274
 
$
1,779
 
               
Supplemental Cash Flow Information:
             
Cash paid for income taxes
 
$
116
 
$
-
 
Cash paid for interest
 
$
-
 
$
11
 
Non-Cash Investing and Financing Activities:
             
Tax benefit related to stock options and warrants exercised
 
$
962
 
$
-
 
 Reclassification of deposits to fixed assets
 
$
373
 
$
-
 
Tax effect of loss on investment
 
$
93
 
$
-
 
 
See Notes to Condensed Consolidated Financial Statements

5


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Note 1.     The Company and Basis of Presentation
 
Company
 
DigitalFX International, Inc. (the “Company”), a Florida C corporation, is a holding company, and creator of digital communications and social networking solutions, as showcased on its social network http://www.helloWorld.com operated by our wholly-owned subsidiary, DigitalFX Networks, LLC.
 
The Company develops, hosts and markets proprietary communication and collaboration services, and social networking software applications, including video email, video instant messaging and live webcasting. The portal utilizes a commercial-free, subscription-based Application Service Provider (ASP) model.
 
The Company sells subscriptions to its portal through a unique multi-tiered affiliate program using non-related independent distributors, known as “Affiliates.” The Company also markets subscriptions directly to “Retail Customers” who purchase them for their personal use. In addition to offering portal subscriptions, the Company sells select products to these Affiliates through its U. S. subsidiary VMdirect, LLC and its wholly-owned U.K. and Ireland subsidiaries to assist them in building their businesses and in selling subscriptions to the portal.
 
The Company has developed an additional portal called First Stream through which subscriptions are offered by certain qualified affiliates to small and medium sized businesses. These are sold through DigitalFX Networks, LLC.
 
The condensed consolidated financial statements include the accounts of the Company, VMdirect, L.L.C. (“VMdirect”) and its wholly-owned U.K. and Ireland subsidiaries, and the Company’s wholly-owned Nevada subsidiaries. Inter-company transactions and balances have been eliminated.
 
These interim condensed consolidated financial statements are unaudited, but in the opinion of management of the Company, contain all adjustments, which include normal recurring adjustments, necessary to present fairly the financial position at September 30, 2007, the results of operations for the three and nine months ended September 30, 2007 and 2006 and the cash flows for the nine months ended September 30, 2007 and 2006. The Company’s audited financial statements as of and for the years ended December 31, 2006 and 2005 are included in its 10-KSB filing dated March 19, 2007.
 
The results of operations for the three and nine months ended September 30, 2007 are not necessarily indicative of the results of operations to be expected for the fiscal year ending December 31, 2007.

6

 
DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Merger and Stock Split
 
On June 15, 2006, Qorus.com, Inc., an inactive Florida corporation (“Qorus”) with no current operations, issued to the Company’s members 1,014,589 shares of Series A Convertible Preferred Stock, par value $0.01 per share, of Qorus (the “Preferred Stock”), which were converted into 1,057,547,456 shares of Qorus’ common stock (“Conversion Shares”). The number of shares of Preferred Stock issued to the Members and the number of Conversion Shares gives effect to the issuance of 289,292 membership units by VMdirect for an aggregate purchase price of $625, a transaction that was completed immediately prior to the Closing. The transaction has been accounted for as a reverse merger (recapitalization) with the Company deemed the accounting acquirer, and Qorus the legal acquirer. As such, the financial statements herein reflect the historical activity of VMdirect since its inception, and the historical stockholders’ equity of VMdirect has been retroactively restated for the equivalent number of shares received in the exchange after giving effect to any differences in the par value offset to additional paid in capital. Subsequent to the consummation of this transaction, Qorus changed its name to DigitalFX International, Inc.
 
On August 1, 2006, the Company affected a 1 for 50 reverse stock split. The effect of this stock split has been retroactively reflected in the financial statements as if the stock split occurred at the beginning of the earliest period reported.
 
Note 2.     Accounting Policies
 
Use of Estimates and Assumptions
 
The condensed financial statements are prepared in accordance with accounting principles generally accepted in the United States of America. Preparing condensed financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Examples of significant estimates used in preparing the accompanying condensed financial statements include, but are not limited to: the fair value of investments in non-marketable securities; the carrying value of notes receivable; the carrying value of long-lived assets; useful lives of property and equipment; revenue recognition; and the valuation allowances for receivables, inventories and sales returns, and the value of stock options issued for the purpose of determining stock-based compensation. Actual results and outcomes may materially differ from management’s estimates and assumptions.
 
Cash and Cash Equivalents
 
The Company considers all highly liquid investments with remaining maturities of three months or less when acquired to be cash equivalents. The Company holds its cash in what it believes to be credit-worthy financial institutions.
 
At September 30, 2007, the Company had $712 of funds held by credit card merchant processors as reserves against any possible charge backs and returns on credit card transactions related to customer disputes that are not offset against the Company’s daily sales deposit activity. These amounts are reflected as Deposit, Merchant Processors on the Company’s balance sheet.
 
Investments
 
The Company accounts for its investments in equity securities under SFAS 115, “Accounting for Certain Investments in Debt and Equity Securities.” Investments in equity securities are carried at fair value with the unrealized gains or losses, net of tax, included as a component of accumulated other comprehensive income in stockholders’ equity. Realized gains and losses and declines in value considered to be other than temporary on available for sale securities are included in other, net.

7


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The fair values for marketable equity securities are based on quoted market prices. The carrying value for non-marketable equity securities investments in private companies is based on cost, which approximates fair value. In determining whether a decline in value of non-marketable equity securities investments in private companies is other than temporary, the assessment is made by considering available evidence including the general market conditions in the investee’s industry, the investee’s product development status, the investee’s ability to meet business milestones and the financial condition of the investee. When a decline is considered other than temporary, the Company recognizes an impairment loss in the current period’s operating results in the period of decline.
 
Revenues
 
The Company generates revenue through (i) sales of affiliate business packages and selling aids to affiliates which include cameras, sales literature, and training videos, and the initial month’s subscription to our internet-based suite of products which includes a wide spectrum of streaming video content and an integrated suite of streaming media applications, including video email, video chat, and live web-casting, (ii) sales of monthly subscriptions to retail customers and affiliates with a wide spectrum of streaming video content as well as an integrated suite of streaming media applications, including video email, video chat, and live web-casting, (iii) sales of branded apparel and merchandise, and (iv) hosting conferences and events.
 
Affiliate Business Packages
 
The Company recognizes revenue from the sales of the cameras and selling aids within the business package, including shipping revenue, in accordance with SAB No. 104, when persuasive evidence of an order arrangement exists, delivery has occurred, the sales price is fixed or determinable and collectibility is reasonably assured. Generally, these criteria are met at the time the product is shipped to customers when title and risk of loss have transferred. Sales of the above products, ranging in price from $79 to $ 1,999 (pricing not in thousands), entail no post-customer support or delivery of any other items. Allowances for estimated subsequent customer returns are provided when revenues are recorded. Costs incurred for the shipping and handling of its products are recorded as cost of sales.
 
The Company recognizes revenue from sale of the affiliate’s initial month’s subscription to the internet-based suite of products in accordance with generally accepted accounting principals and based on the fair value of such suite of products. Fair value is determinable because the subscription fee is thereafter billed monthly at a fixed rate based on the level of service selected. Access to the internet-based studio suite of the products is delivered together, and the individual products within the suite cannot be sold separately. Access is delivered immediately upon sign up and order acceptance.
 
A monthly subscription is cancellable at any time. The relevant subscription fee is fully refundable if such cancellation is made in writing in accordance with the Company’s policies but only for the current month.

8


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Monthly Subscriptions
 
The Company recognizes revenue from sales of a month’s subscription to retail customers and sales to affiliates for their recurring subscription to the internet-based suite of products in accordance with generally accepted accounting principals and based on the fair value of such suite of products. Fair value is determinable because the subscription fee is billed at a fixed rate based on the level of service selected. Funds collected in advance of the billing period are deferred. A monthly subscription is cancellable at any time. The Company records an allowance for potential chargebacks on subscription fees based on an analysis of historical data for the four months preceding the date of measurement. The accuracy of these estimates is dependent on the rate of future chargebacks being consistent with the historical rate. Increases or decreases to the sales allowance are charged to revenue.
 
Apparel and Merchandise
 
The Company also sells select products to affiliates to assist them in building their businesses and in selling subscriptions to the portal. Revenue for these sales including shipping revenue are recognized when all the criteria of SAB No. 104 described above are met, which is generally upon shipment.
 
Conferences and Events
 
The Company also earns fees for certain events it hosts such as sales and training conferences and seminars. Revenue is recognized when all of the criteria of SAB No. 104 described above are met, which is generally after the event has occurred. Amounts collected prior to the event are reflected as deferred revenue, and recognized after the event has occurred.
 
Shipping and Handling Fees
 
Shipping and handling fees are billed to customers and included in revenue. The related costs are included in cost of goods sold. Shipping and handling costs are charged to expense as incurred. Total shipping and handling costs of $104, $329, $97 and $251 are included in cost of goods sold for the three and nine months ended September 30, 2007 and 2006, respectively.
 
Product Returns and Cancellations
 
Affiliate business packages and merchandise returned within the first 30 days of purchase are refunded at 90 percent of the sales price. Returned products that were damaged during shipment to the customer are replaced immediately at the Company’s expense.
 
The sales allowance is a monthly estimate of refunds to be issued on affiliate business packages that have been shipped but are still subject to our return policy at month end. The allowance is based on an analysis of the historical rate of credits and refunds, using the latest four months activity. Increases or decreased to the sales allowance are charged to revenue.
 
Monthly subscription services are provided immediately upon enrollment and continue until cancelled. The recurring subscription can be cancelled at any time in writing. An allowance is recorded for potential subscription chargebacks based on an analysis of historical data for the four months preceding the date of measurement.

9


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Stock-Based Compensation
 
The Company periodically issues stock options and warrants to employees and non-employees in non-capital raising transactions for services and for financing costs. The Company adopted SFAS No. 123R, “Accounting for Stock-Based Compensation” effective January 1, 2006, and is using the modified prospective method in which compensation cost is recognized beginning with the effective date (a) based on the requirements of SFAS No. 123R for all share-based payments granted after the effective date and (b) based on the requirements of SFAS No. 123R for all awards granted to employees prior to the effective date of SFAS No. 123R that remain unvested on the effective date. The Company accounts for stock option and warrant grants issued and vesting to non-employees in accordance with EITF No. 96-18: “Accounting for Equity Instruments that are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services,” and EITF 00-18 “Accounting Recognition for Certain Transactions involving Equity Instruments Granted to Other Than Employees” whereby the fair value of the stock compensation is based on the measurement date as determined at either a) the date at which a performance commitment is reached, or b) at the date at which the necessary performance to earn the equity instrument is complete.
 
Earnings (Loss) Per Share
 
Statement of Financial Accounting Standards No. 128, “Earnings per Share,” requires presentation of basic earnings per share (“Basic EPS”) and diluted earnings per share (“Diluted EPS”). Basic earnings (loss) per share is computed by dividing earnings (loss) available to common stockholders by the weighted average number of common shares outstanding during the period. The weighted average number of shares outstanding has been retroactively restated for the equivalent number of shares received by the accounting acquirer as a result of the Exchange transaction as if these shares had been outstanding as of the beginning of the earliest period presented. The 964,657 shares issued to the legal acquirer are included in the weighted average share calculation from June 15, 2006, the date of the exchange agreement.
 
Diluted earnings per share reflects the potential dilution, using the treasury stock method, that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company. In computing diluted earnings per share, the treasury stock method assumes that outstanding options and warrants are exercised and the proceeds are used to purchase common stock at the average market price during the period. Options and warrants will have a dilutive effect under the treasury stock method only when the average market price of the common stock during the period exceeds the exercise price of the options and warrants.

10


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)

Potentially dilutive securities were included in the calculation of diluted earnings per share for the three and nine months ended September 30, 2006, but were not included in the calculation of loss for the three and nine months ended September 30, 2007 because the Company incurred a loss during such periods and thus their effect would be anti-dilutive, and basic and diluted loss per share are the same.
 
The following is a reconciliation of the calculation of basic and diluted earnings per share for the three and nine months ended September 30, 2006.
 
   
Three Months Ended
September 30, 2006
 
  Nine Months Ended
September 30, 2006
   
Income (Numerator)
 
Shares (Denominator)
 
Per-Share
Amount
 
Income (Numerator)
 
Shares (Denominator)
 
Per-Share
Amount
 
Basic earnings per share:
                                     
Net income
 
$
200
   
22,094,617
 
$
0.01
 
$
201
   
20,597,256
 
$
0.01
 
                                       
Effect of Dilutive Securities:
                                     
Options and warrants
   
-
   
2,736,619
   
-
   
-
   
2,544,705
   
-
 
Diluted earnings per share
 
$
200
   
24,831,236
 
$
0.01
 
$
201
   
23,141,961
 
$
0.01
 
 
Options to purchase 276,500 shares of common stock at $7.75 per share were outstanding during the three and nine months ended September 30, 2006 but were not included in the computation of diluted earnings per share for these periods because the options’ exercise price was greater than the average market price of the common shares during these periods, and their effect would be anti-dilutive.
 
Member Incentives
 
The Company’s commission structure is based on a multi-level affiliate program. Commissions are recorded for sales, including commissions based on bonus points assigned to products which are independent of the product’s price. Commissions totaled $2,365, $7,880, $3,188 and $7,582 for the three and nine months ended September 30, 2007 and 2006, respectively, and are included in the accompanying consolidated statements of operations.
 
Income Taxes
 
VMdirect had 11 individual members until June 15, 2006. After the exchange transaction, DigitalFX became the sole member of VMdirect. Federal income tax obligations for the period through and including June 15, 2006 were passed through to the previous members of VMdirect, and the Company recorded no provision for such taxes for the period ended March 31, 2006. The Company has agreed with the previous members of VMdirect that the Company will not make any distributions to pay tax liabilities, if any, on income earned prior to June 15, 2006. Consequently, the taxes, if any, on the income of VMdirect through June 15, 2006 are payable individually by each member.

11


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The Company accounts for income taxes and related accounts under the liability method. Deferred tax liabilities and assets are determined based on the difference between the financial statement and tax bases of assets and liabilities using enacted rates expected to be in effect during the year in which the basis differences reverse.
 
Effective January 1, 2007, the Company adopted Financial Accounting Standards Board Interpretation No. 48, Accounting for Uncertainty in Income Taxes (“FIN 48”). —an interpretation of FASB Statement No. 109, Accounting for Income Taxes . The Interpretation addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under FIN 48, we may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. FIN 48 also provides guidance on derecognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. At the date of adoption, and as of September 30, 2007, the Company does not have a liability for unrecognized tax benefits.
 
The Company files income tax returns in the U.S. federal jurisdiction. The Company is subject to U.S. federal income tax examinations by tax authorities for periods after June 16, 2006, the date at which the Company completed its reverse merger transaction. In addition, the Company files income tax returns in the United Kingdom and Ireland for the foreign subsidiaries located in these jurisdictions. The Company is subject to tax examinations by tax authorities in these jurisdictions, however, as of September 30, 2007, there are no open foreign tax audits or inquiries relating to the Company’s foreign subsidiaries.
 
The Company’s policy is to record interest and penalties on uncertain tax provisions as income tax expense. As of September 30, 2007, the Company has no accrued interest or penalties related to uncertain tax positions.
 
Foreign Currency Translation

The functional currency of our UK subsidiary is the pound sterling and the functional currency of our Ireland subsidiary is the euro. The foreign subsidiaries’ asset and liability accounts are translated for consolidated financial reporting purposes into U.S. dollar amounts at period end exchange rates; investment, revenue and expense accounts are translated at the average rates during the period in accordance with SFAS No. 52, Foreign Currency Translation The effects of foreign currency translation adjustments are included in stockholders’ equity as a component of “Other comprehensive income” in the accompanying balance sheet.
 
Comprehensive Loss
 
SFAS No. 130, “Reporting Comprehensive Income,” established rules for the reporting and display of comprehensive income and its components. SFAS No. 130 requires unrealized gains or losses on the Company’s foreign currency translation adjustments and investments in available for sale securities to be reported as a separate component (comprehensive loss) of stockholders’ equity.

12


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The components of comprehensive loss are as follows:
 
   
Three Months Ended September 30,  
 
Nine Months Ended September 30,
 
   
2007
 
2006
 
2007
 
2006
 
                   
Net Income (loss)
 
$
(981
)
$
200
 
$
$(971
)
$
201
 
Foreign Currency Translation
   
1
   
(10
)
 
(1
)
 
(10
)
Unrealized gain (loss) on investment, (net of taxes of $93)
   
76
   
-
   
(109
)
 
-
 
Comprehensive Income (Loss)
 
$
(904
)
$
190
 
$
(1,081
)
$
191
 
 
Recent Accounting Pronouncements
 
In September 2006, the FASB issued SFAS No. 157, “Fair Value Measurements,” which provides enhanced guidance for using fair value to measure assets and liabilities. SFAS No. 157 provides a common definition of fair value and establishes a framework to make the measurement of fair value in generally accepted accounting principles more consistent and comparable. SFAS No. 157 also requires expanded disclosures to provide information about the extent to which fair value is used to measure assets and liabilities, the methods and assumptions used to measure fair value, and the effect of fair value measures on earnings. SFAS No. 157 is effective for financial statements issued in fiscal years beginning after November 15, 2007 and for interim periods within those fiscal years. The Company does not believe the adoption of SFAS No. 157 will have a material, if any, effect on its consolidated results of operations, financial position, or cash flows.
 
In February 2007, the Financial Accounting Standards Board (FASB) issued FASB Statement No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities — Including an amendment of FASB Statement No. 115” (FAS 159).  FAS 159, which becomes effective for the company on January 1, 2008, permits companies to choose to measure many financial instruments and certain other items at fair value and report unrealized gains and losses in earnings. Such accounting is optional and is generally to be applied instrument by instrument. The company does not anticipate that election, if any, of this fair-value option will have a material effect on its consolidated financial position, results of operations, cash flows or disclosures.
 
Note 3.     Product, Customer and Geographic Information
 
SFAS No. 131, “Disclosure about Segments of an Enterprise and Related Information,” establishes standards for the reporting of business enterprises of information about operating segments, products and services, geographic areas and major customers. The standard for determining what information to report is based on operating segments within DigitalFX International that are regularly reviewed and used by the chief operating decision-maker in evaluating financial performance and resource allocation.

13


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
DigitalFX International’s chief operating decision-maker is considered to be the chief executive officer (CEO). Based on the financial information reviewed by the CEO, the Company has determined that it operates in a single operating segment, specifically, digital web-based communications services.
 
The following table presents revenue by product category for the three and nine months ended September 30, 2007 and 2006.
 
   
Three Months Ended  
 
Nine Months Ended
 
Revenue:
 
September 30,
2007
 
September 30,
2006
 
September 30,
2007
 
September 30,
2006
 
Affiliate business packages
 
$
876
 
$
2,360
 
$
3,852
 
$
6,630
 
Upgrades to business packages
   
184
   
632
   
868
   
1,187
 
Subscription fees for access plans and administrative tools
   
4,267
   
3,272
   
12,931
   
7,017
 
Merchandise and Shipping fees
   
98
   
337
   
336
   
737
 
Other revenue
   
-
   
508
   
-
   
661
 
Total Revenue
 
$
5,425
 
$
7,109
 
$
17,987
 
$
16,232
 

14


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The breakdown of revenues generated by geographic region for the three and nine months ended September 30, 2007 and 2006 is as follows:
 
   
Three Months Ended
 
Nine Months Ended
 
   
September 30, 
2007
 
September 30, 
2006
 
September 30, 
2007
 
September 30, 
2006
 
                   
United States, Canada & Mexico
   
93
%
 
90
%
 
92
%
 
88
%
United Kingdom/Europe
   
2
%
 
3
%
 
2
%
 
3
%
Australia
   
4
%
 
6
%
 
5
%
 
8
%
New Zealand
   
1
%
 
1
%
 
1
%
 
1
%
     
100
%
 
100
%
 
100
%
 
100
%
 
Assets and liabilities located in countries outside the United States were not material at September 30, 2007.
 
The breakdown of revenues generated by customer type for the three and nine months ended September 30, 2007 and 2006 is as follows:

   
Three Months Ended
 
Nine Months Ended
 
 
 
September 30,
2007
 
September 30,
2006
 
September 30,
2007
 
September 30,
2006
 
Affiliates
   
89
%
 
95
%
 
91
%
 
95
%
Retail customers
   
11
%
 
5
%
 
9
%
 
5
%
     
100
%
 
100
%
 
100
%
 
100
%
 
Note 4.     Convertible Secured Promissory Note
 
On June 8, 2007, the Company entered into a Subscription, Loan and Rights Agreement (the “SaySwap Agreement”) with SaySwap, Inc. (“SaySwap”) pursuant to which the Company agreed to purchase a Senior Secured Convertible Promissory Note (the “SaySwap Note”) issued by SaySwap in the principal amount of $225, and a warrant (the “SaySwap Warrant”) to purchase 26.1 shares of SaySwap’s common stock.
 
The SaySwap Note accrues interest at a rate of 8% per annum and has a maturity date of April 24, 2009 , provided, however, that if SaySwap consummates a qualified financing (as defined in the SaySwap Note), SaySwap is required to repay the outstanding principal amount and all accrued interest on the SaySwap Note within 10 days of the consummation of such qualified financing. The Company may also declare the outstanding principal and accrued interest due and payable in the event of a default under the SaySwap Note. The SaySwap Note is convertible, at the Company’s option, into shares of SaySwap’s common stock, at any time prior to 30 days before the maturity date or three days before the consummation of a qualified financing. As security for SaySwap’s obligations under the SaySwap Note, SaySwap also granted to the Company a first priority security interest in all of SaySwap’s assets.

15


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The SaySwap Warrant entitles the Company to purchase 26.1 shares of SaySwap’s common stock at a per share price of $3,831. The SaySwap Warrant expires on May 31, 2010.
 
Pursuant to the terms of the SaySwap Agreement, the Company is entitled to demand that SaySwap register the shares of SaySwap’s common stock issuable upon conversion of the SaySwap Note or exercise of the SaySwap Warrant (the “Underlying SaySwap Shares”) at such time that SaySwap files a registration statement with the Securities and Exchange Commission.
 
Note 5.     Investments
 
Investments consist of the following at September 30, 2007:
 
   
Cost
 
Unrealized
Loss
 
Net
 
Fusion Telecommunications Int’l Inc.
 
$
700
 
$
(202
)
$
498
 
CJ Vision Enterprises, Inc
   
816
   
-
   
816
 
Transparensee Systems, Inc.
   
175
   
-
   
175
 
   
$
1,691
 
$
(202
)
$
1,489
 
 
Fusion Telecommunications Int’l Inc.
 
On May 11, 2007, the Company entered into a Subscription and Rights Agreement with Fusion Telecommunications International, Inc. (“Fusion”) pursuant to which it purchased, for aggregate consideration of $700, 7 units consisting of an aggregate of 700 shares of Fusion’s Series A-2 Cumulative Convertible Preferred Stock (“Series A-2 Preferred Shares”) and warrants to purchase 421,687 shares of Fusion’s common stock. The 700 Series A-2 Preferred Shares are convertible into an aggregate of 843,374 shares of Fusion’s common stock. The warrants have a term of 7.5 years and are exercisable at the per share price of $0.83. Fusion has agreed to register the shares of Fusion’s common stock underlying the Series A-2 Preferred Shares and the warrants.
 
On May 23, 2007, the Company entered into a Private Label Purchase Agreement (“Private Label Agreement”) with Fusion pursuant to which Fusion will, in collaboration with the Company, develop customized software solely for the Company to facilitate the integration of Fusion’s advanced unified messaging and digital telephone service into the Company’s web 2.0 offerings for enterprises and individuals, and will provide certain additional services as set forth in the Private Label Agreement. The Private Label Agreement has an initial term of 5 years and automatically renews for two-year terms thereafter unless terminated by either party pursuant to three months written notice prior to the expiration of the applicable term. The Company has agreed that customers acquired by the Company will be activated on Fusion’s network and will remain on Fusion’s network during the term of the Private Label Agreement. The Company is also required to pay for services prior to initial delivery and to maintain a pre-payment balance. The parties have agreed to pay for the resources they contribute to the development of the customized software.

16


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Simultaneously with the execution of the Private Label Agreement, Fusion entered into a Software Escrow Agreement pursuant to which Fusion deposited with the escrow agent all technical information that would be required to permit the Company to continue to exercise its rights in the event Fusion ceases to operate its business, Fusion enters bankruptcy or insolvency proceedings, or Fusion materially breaches the Private Label Agreement, and a letter of direction authorizing Fusion’s underlying supplier to enter into an agreement with the Company to provide the services directly to the Company under the same circumstances.
 
Upon the occurrence of an event of default, either the Company or Fusion is entitled to terminate the Private Label Agreement and to exercise all available remedies. Upon the Company’s default, Fusion is also entitled to suspend the provision of services and to declare all outstanding amounts due and payable. Upon Fusion’s default, the Company is also entitled to obtain release of the materials held in the escrow account.
 
At September 30, 2007, the fair value of the Company’s common share equivalents in Fusion was $498. As the decline in the fair value of the Company’s investment is considered temporary, the Company recorded an unrealized loss on its investment of $202 ($109, net of tax), as a component of accumulated other comprehensive loss in the accompanying statement of stockholders’ equity.
 
CJ Vision Enterprises, Inc.
 
On June 1, 2007, the Company subscribed to purchase 72 shares of the Series A Redeemable Convertible Preferred Stock of C J Vision Enterprises, Inc. (“CJVE”), and deposited with CJVE the aggregate purchase price of $216. CJVE’s Series A Redeemable Convertible Preferred Stock will be convertible on a one-for-one basis into shares of CJVE’s common stock, will accrue dividends at a rate of 8% per annum, payable in kind, will be mandatorily redeemable on the fifth anniversary of the date of issuance, and will have a liquidation preference of $3,000 per share plus accrued and unpaid dividends which will be senior to the liquidation preference for CJVE’s common stock. On June 15, 2007, the Company purchased from CVJE 20 shares of the common stock of CJVE for aggregate consideration of $600. The Company and CVJE are currently negotiating definitive agreements which will document the terms and conditions of the Company’s investment in CJVE.
 
At September 30, 2007, the Company’s investment in CJVE is carried at cost of $816, which approximates its fair value.
 
Transparensee Systems, Inc.
 
On June 8, 2007, the Company purchased a Convertible Promissory Note (the “Transparensee Note”) issued by Transparensee in the principal amount of $175. The Transparensee Note may not be prepaid, accrues interest at a rate of 4.85% per annum and has a maturity date of the earlier of May 14, 2008 or when, upon or after the occurrence of an event of default under the Transparensee Note, such amounts are declared due and payable by the Company or made automatically due and payable in accordance with the terms of the Transparensee Note. Provided that Transparensee obtains the requisite approvals for the creation and designation of a new series to be designated Series A Preferred Stock, the Transparensee Note is automatically convertible, on the maturity date, into shares of Transparensee’s Series A Preferred Stock at a per share price of $2.075, or upon the consent of the requisite shareholders of Transparensee. In addition, upon the consummation of a change in control of Transparensee, the Transparensee Note automatically converts into shares of Transparensee’s common stock at a per share price of $2.075. In the event that the Transparensee Note is automatically converted into shares of Transparensee’s Series A Preferred Stock or common stock, the Company has agreed to enter into a lock-up agreement for a period of 180 days in connection with Transparensee’s intended initial public offering.

17


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The Transparensee Note is also convertible, at the Company’s option, into shares of Transparensee’s common stock, at a per share price of $2.075, and the Company has agreed to enter into a lock-up agreement for a period of 180 days in connection with such optional conversion upon Transparensee’s intended initial public offering.
 
Transparensee agreed to indemnify the Company, up to a maximum of $75 pro rated over the initial term of the License Agreement, from infringement claims with respect to the licensed software and losses arising in connection therewith. The Company agreed to indemnify Transparensee in connection with claims with respect to any modifications made by the Company to the licensed software, and losses in connection therewith.
 
Concurrent with the purchase of the Promissory Note, the Company also entered into a Software License and Services Agreement (the “Transparensee License Agreement”) with Transparensee Systems, Inc. (“Transparensee”), pursuant to which the Company acquired a non-exclusive license to use Transparensee’s proprietary search engine software and to resell the products derived from such software pursuant to the provisions of a separate reseller agreement, and agreed to obtain certain integration services from Transparensee. The Company is required to pay fees for the license and integration services as set forth in the Transparensee License Agreement. The Transparensee License Agreement has a term of two years from the date on which the Company’s system is activated with Transparensee’s software running on it, and is automatically renewed for additional two-year terms unless the Company provides notice to Transparensee of its intention to terminate the Transparensee License Agreement at least 30 days prior to the expiration of any term.
 
On June 8, 2007, the Company also entered into a Reseller Agreement with Transparensee pursuant to which the Company was appointed as an authorized, non-exclusive reseller of the licensed software and related documentation. The Company was also granted a non-exclusive license to use, install and operate the licensed software for the purposes of testing and evaluation, training of the Company’s personnel and affiliates, and demonstrating and promoting the licensed software to potential end-users. The Company shall receive a percentage of the gross revenue received from product orders. The term of the Reseller Agreement is the same as the term of the Transparensee License Agreement.

18


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Note 6.     Property and Equipment
 
Property and equipment at September 30, 2007 consists of the following:
 
Furniture and fixtures
 
$
47
 
Computers and equipment
   
441
 
Purchased software
   
716
 
     
1,204
 
Less: accumulated depreciation and amortization
   
(482
)
   
$
722
 
 
All property and equipment above is depreciated over a three year life. Depreciation and amortization expense for the three and nine months ended September 30, 2007 and 2006 was $87, $225, $37 and $97, respectively.
 
Note 7.     Equity Transactions

On February 22, 2007, the Company issued 10,000 shares of its common stock valued at $32 ($3.20 per share) to a consultant for services provided.
 
On November 6, 2007, the Company entered into an agreement with Richard J. Milham, Jr. and Blue Trident Enterprises, LLC pursuant to which the Company granted 50,000 shares of its common stock valued at $154 ($3.08 per share) in exchange for services provided. The effective date of this agreement was September 30, 2007.
 
As the 50,000 shares of the Company's stock have been granted but not issued as of September 30, 2007, these shares  are excluded from the Company’s calculation of outstanding shares of common stock for this period.

19


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Note 8.     Stock Options and Warrants
 
Options
 
The Company’s 2006 Stock Incentive Plan was adopted by our board of directors and became effective in August, 2006. The total number of shares reserved for issuance under this plan was 1,537,501. The number of shares reserved for issuance under the 2006 Stock Incentive Plan is subject to an annual increase on the first day of each fiscal year during the term of the 2006 Stock Incentive Plan, beginning January 1, 2007, in each case in an amount equal to the lesser of (i) 1,000,000 shares of common stock, (ii) 5% of the outstanding shares of common stock on the last day of the immediately preceding year, or (iii) an amount determined by our board of directors. Any shares of common stock subject to an award, which for any reason expires or terminates unexercised, are again available for issuance under the 2006 Stock Incentive Plan. Our board of directors did not increase the total number of shares reserved for issuance under the 2006 Stock Incentive Plan for the fiscal year beginning January 1, 2007.
 
The 2006 Stock Incentive Plan will terminate after 10 years from the effective date, unless it is terminated earlier by our board of directors. The plan authorizes the award of stock options, stock purchase grants, stock appreciation rights and stock units.
 
The 2006 Stock Incentive Plan provides for the grant of both incentive stock options that qualify under Section 422 of the Internal Revenue Code and nonqualified stock options. Incentive stock options may be granted only to our employees or to employees of any of our parents or subsidiaries. All awards other than incentive stock options may be granted to our employees, officers, directors, consultants, independent contractors and advisors or employees, officers, directors, consultants, independent contractors and advisors of any of our parents or subsidiaries. The exercise price of incentive stock options must be at least equal to the fair market value of our common stock on the date of grant. The exercise price of incentive stock options granted to 10% shareholders must be at least equal to 110% of that value. The exercise price of nonqualified stock options will be determined by the administrator of the plan when the options are granted. The term of options granted under our 2006 Stock Incentive Plan may not exceed 10 years and typically vest over four years, with 25% of the options vesting after 12 months and 75% vesting monthly over the remaining three years.
 
For the three and nine months ended September 30, 2007 and 2006, the value of options and warrants vesting during the period was $129, $394, $161 and $184, respectively, and has been reflected as compensation cost. As of September 30, 2007, the Company has unvested options with an intrinsic value of $625 and future compensation expense totaling $ 1,560 which will be reflected as compensation cost in future periods as the options vest over the next 48 months.
 
As of September 30, 2007, 823,000 options to purchase shares of common stock were outstanding under the 2006 Stock Incentive Plan. As of September 30, 2007, 586,791 options to purchase shares of common stock granted outside of the 2006 Stock Incentive Plan were outstanding.
 
Warrants
 
On December 31, 2005, the Company granted warrants to purchase 1,551,535 shares of common stock at an exercise price of $0.26 in connection with professional services performed by various consultants. The warrants were granted under Individual Stock Purchase Warrant Agreements which expire on December 31, 2010. The warrants vested immediately at the grant date, with the exception of 378,664 shares, of which 48,380 shares vested and 330,284 shares were cancelled during the year ended December 31, 2006.

20


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
As of September 30, 2007, there were warrants outstanding to purchase 303,257 shares of common stock at $0.262 per share.
 
Valuation Assumptions
 
The fair value of options and warrants were estimated on the date of grant using the Black-Scholes option pricing model with the following weighted-average assumptions for the nine months ended September 30, 2007 and 2006:
 
Dividend yield
   
-0-
Risk-free interest rate
   
4.50% - 4.64%
Expected volatility
   
42.00% - 50.00%
Expected life of options
   
4- 6 years
 
Note 9.     Related Parties
 
On January 29, 2007, the Company entered into an Amended and Restated License, Hosting and Services Agreement (the “Amended Agreement”) with RazorStream. The Amended Agreement amends and restates the Licensing, Hosting and Services Agreement effective May 1, 2005, between the Company and RazorStream.
 
Pursuant to the terms of the Amended Agreement, RazorStream will provide hosting, maintenance and support services for each individual website operated by the Company or any third party authorized by the Company. While the initial term of the Amended Agreement ends on January 15, 2008, the Amended Agreement remains operative thereafter unless terminated by either party upon 60 days prior written notice. Under the terms of the Amended Agreement, for each individual website operated by the Company or any third party authorized by the Company, RazorStream (a) charges the Company $5 per new subscriber account exceeding 20,000 accounts (purchasable in 20,000 account increments); (b) is entitled to (1) ten percent (10%) of the Company’s total gross revenue from all active subscriber accounts, with a minimum amount of $0.69 per each such subscriber account per month, and (2) some portion of revenue to be mutually agreed upon by the parties for all advertising-based “free” subscriber accounts (which we do not currently provide), provided, however that such terms will provide for a minimum amount of $0.25 per each such subscriber account per month (which cost we will account for as marketing expense); and (c) effective February 1, 2007, is entitled to a minimum guarantee of $50,000 per month that is non-refundable but that will be credited against the above fees. The Company may, from time to time, engage RazorStream for non-recurring engineering services at a rate of $200 per hour. The fees above apply independently to each individual website operated by the Company or any third party authorized by the Company, and no fees charged with respect to any individual website, and no subscriber account applied with respect to any individual website, shall be aggregated with any fees or subscriber accounts, respectively, applied to any other website.

21


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The Amended Agreement also provides the Company with a non-exclusive, royalty-free, worldwide, perpetual license to use and otherwise exploit the technology described in an exhibit to the Amended Agreement, including in source code format, any corrections, modifications and custom enhancements thereto, and any interfaces necessary for and documentation related to the technology’s functionality. The license portion of the agreement is available whether or not RazorStream provides its services under the agreement, and applies to each individual website operated by the Company or any third party authorized by the Company.
 
In connection with the services discussed above, the Company incurred expenses of $586, $1,631, $496 and $895 during the three and nine months ended September 30, 2007 and 2006, respectively. Prepaid bandwidth charges of $322 as of September 30, 2007 represents hosting, maintenance and support services paid in advance to RazorStream. These amounts will be amortized as the services are utilized.
 
Note 10.     Income Taxes

The Company’s provision for income taxes at December 31, 2006 was based on income for the period from June 16, 2006 to December 31, 2006. The Company’s income tax provision was computed based on the federal statutory rate, as adjusted for permanent items. No tax provision was recorded for the nine months ended September 30, 2006 because the income tax obligations for this period were passed through to the members of VMdirect. Deferred taxes were recorded as the result of a change in the Company’s tax status based on temporary differences existing at June 16, 2006. The provision (benefit) for income taxes consists of the following for the three and nine months ended September 30, 2007:
 
   
Three Months Ended 
September 30, 2007
 
Nine Months Ended 
September 30, 2007
 
           
Current tax provision - federal
 
$
202
 
$
970
 
- foreign
   
-
   
-
 
Deferred tax provision- federal
   
(520
)
 
(1,232
)
- foreign
   
(19
)
 
(19
)
Income tax provision (benefit)
 
$
(337
)
$
(281
)
 
A reconciliation of the statutory federal income tax rate to the effective tax rate is as follows for the three and nine months ended September 30, 2007:
 
   
Three Months Ended 
September 30, 2007
 
Nine Months Ended 
September 30, 2007
 
Income before income tax provision
 
$
(1,318
)
$
(1,253
)
               
Expected tax (federal statutory rate 34%)
   
(448
)
 
(426
)
Permanent differences
   
111
   
145
 
               
Income tax provision (benefit)
 
$
(337
)
$
(281
)

22


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
The Company did not record any valuation allowance against deferred tax assets at September 30, 2007. Management has determined, based on the Company’s history and expectations for the future, that operating income of the Company will more likely than not be sufficient to fully recognize these deferred tax assets. In the nine months ended September 30, 2007, the Company recorded a tax benefit of $962 for stock options tax benefits in excess of recorded compensation deduction as an addition to paid-in capital.
 
The Company did not record a provision for income taxes for the nine months ended September 30, 2006 because federal income tax obligations for this period were passed through to the members of VMdirect. The pro forma net income taxes and pro forma net income below reflect the effect as if the Company had been taxed in accordance with Subchapter C of the Internal Revenue Code (a “C” Corporation) for the three and nine months ended September 30, 2006.

Income taxes:
   
Three Months Ended 
September 30, 2006
 
 
Nine Months Ended 
September 30, 2006
 
As reported
 
$
139
 
$
168
 
Pro forma
 
$
139
 
$
380
 
               
Net income
             
As reported
 
$
200
 
$
201
 
Pro forma
 
$
200
 
$
(11
)
Net income per share
 
$
0.00
 
$
0.00
 

23


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Note 11.         Commitments and Contingencies
 
Legal Proceedings
 
From time to time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. Except as is described below, we are not currently party to any legal proceedings, the adverse outcome of which, in management’s opinion, individually or in the aggregate, would have a material adverse effect on our results of operations or financial position.
 
On August 4, 2005, VMdirect filed a lawsuit in the District Court of Clark County, Nevada, against a former employee alleging a number of complaints including fraud, breach of oral contract, intentional interference and negligent interference, and seeking compensatory and punitive damages in amounts to be proved at trial, rescission of the oral contract relating to the defendant’s equity interest in VMdirect, injunctive relief, punitive damages, attorneys’ fees, disgorgement of ill gotten profits, revenues and gain, and restitution. VMdirect hired the defendant in May 2001 as a project manager in reliance upon the defendant’s representations regarding his skill in handling the job duties. In May 2002, VMdirect agreed to provide the defendant with a small portion of the equity interest in VMdirect, which was expressly conditioned upon the defendant working full time and in good faith for no less than 3 years after May 2002. VMdirect terminated defendant’s employment on August 10, 2004 due to his continuous lack of diligence and unsatisfactory job performance as well as his creation of a hostile and adversarial work environment.
 
On August 5, 2005, VMdirect was served with a lawsuit filed in the District Court of Clark County, Nevada, which counterclaim was amended on March 27, 2006, by this same former employee for alleged breach of employment contract and wrongful termination, and seeking general damages in excess of $10,000, special damages for lost wages and converted monies in the amount of $270,000, special damages for the equity interest in VMdirect in an amount to be determined, punitive or treble damages as allowed by law, attorneys’ fees and the dissolution of VMdirect. This former employee alleges that the grant of the equity interest in VMdirect had no conditions, and that VMdirect has engaged in a campaign to defame said former employee.
 
A petition to consolidate these cases was filed on September 20, 2005 and is currently pending before the courts. On May 5, 2006, the Company’s legal counsel representing the Company in this matter filed a motion to dismiss the defendant’s amended counterclaim, which motion was denied on June 21, 2006. The Company’s legal counsel representing the Company in this matter subsequently filed an answer to the defendant’s amended counterclaim on July 18, 2006, denying all liability.
 
On October 5, 2007, the Company reached a settlement with this former employee in which the Company agreed to pay this former employee the sum of $37,500 by November 5, 2007. This settlement has been accrued in the accompanying financial statements for the period ending September 30, 2007.

24


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
On February 7, 2007, VMdirect and DigitalFX Solutions, LLC, a Nevada limited liability company and one of our wholly-owned subsidiaries (“DigitalFX Solutions”), jointly filed a lawsuit in the Superior Court of the State of California for the County of Los Angeles against a former affiliate of VMdirect alleging a number of complaints including unfair business practice, misappropriation of trade secrets, slander, intentional interference with contractual relationship, intentional interference with prospective economic advantage and breach of contract, and seeking compensatory and punitive damages in amounts to be proved at trial, injunctive relief and attorneys’ fees and costs. The defendant became an affiliate of VMdirect in May 2006 and agreed to adhere to VMdirect’s Code of Ethics for affiliates. Upon signing up as an affiliate, defendant represented that he was capable of bringing a substantial number of new affiliates to VMdirect, and in reliance on this representation, VMdirect agreed to provide certain privileges to defendant including posting of training materials on VMdirect’s website. VMdirect also agreed to work with defendant to develop training materials. Although VMdirect paid for all of the costs of developing the materials and its personnel actively participated in the development of such materials, defendant demanded aggregate compensation of $300,000 for creating the training and motivational materials after they were completed. After VMdirect did not pay this fee to defendant, defendant requested that VMdirect stop using the materials, began disparaging VMdirect and its officers, and engaged in cross-recruiting affiliates from other VMdirect networks, a practice prohibited by VMdirect’s Code of Ethics for its affiliates. VMdirect then terminated defendant’s distribution network and believes that defendant continues to use VMdirect’s proprietary trade secrets to recruit affiliates to join other network marketing companies that compete with VMdirect.
 
On March 6, 2007, we, along with VMdirect and DigitalFX Solutions, were served with a cross complaint for damages filed in the Superior Court of California for the County of Los Angeles, by this same former affiliate for alleged breach of contract, fraud-intentional misrepresentation, fraud-intentional concealment/omission, fraud-false promises, negligent misrepresentation and infringement of the rights of publicity and privacy, and seeking general, exemplary and punitive damages in amounts to be determined at trial and an order enjoining our use of his name, image, photograph and likeness for any purpose without his written consent. This former affiliate alleges that the officers of VMdirect agreed to grant him 60,000 shares of our common stock, agreed to pay him a percentage of sales to small businesses and enterprises in connection with his creation of certain training materials, agreed to pay for the costs of all training materials created by him and agreed that all training materials which contained his likeness would remain his intellectual property. This former affiliate also alleges that it was expressly agreed that a copy of such materials would be made available to him for posting as promotional materials on his own website and that his consent for VMdirect to use his image and likeness on its websites would be revocable at any time.
 
On March 6, 2007, legal counsel for the same former affiliate filed a Notice of Removal of Action with the United States District Court of the Central District of California seeking to remove the case from the Superior Court of California to the United States District Court. Our legal counsel filed a motion to remand the case back to the Superior Court of California which motion was granted.
 
On August 31, 2007, the former affiliate applied on an ex parte basis for a temporary restraining order ("TRO") to have VMdirect remove from its website the training materials featuring the former affiliate and to have VMdirect and DigitalFX Solutions stop using those training materials altogether. The application for TRO was denied. However, the judge did set for hearing on September 20, 2007 the issue of whether a preliminary injunction should issue against VMdirect on this same matter. At the hearing on September 20, 2007, the former affiliate raised the issue that neither VMdirect nor DigitalFX Solutions are qualified to do business in California. Hearing on this new issue was continued until November 1, 2007. At the hearing on November 1, 2007, the court took under submission the issue of whether VMdirect and DigitalFX Solutions may defend themselves against a preliminary injunction that arises from a cross-complaint even if they are not qualified to do business in California. The court has not yet ruled on this issue. Also, DigitalFX Solutions is in the process of becoming qualified to do business in California so that it may proceed with its action against the former affiliate. Management believes there exists no basis for the former affiliate's claims and intends to defend this matter vigorously.
 
In the event our management’s assessment of the case is incorrect, the economic impact on us would be insignificant and would not materially affect our operations.

25


DigitalFX International, Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements
(In Thousands, Except for Share and Per Share Data)
Three and Nine Months Ended September 30, 2007 and 2006 (unaudited)
 
Operating Leases
 
The Company leased two adjacent facilities under non-cancelable operating leases that expired on January 31, 2007. In February 2007, the Company consolidated these leases into one and renewed for twelve months at a monthly rental of $17.
 
On January 1, 2007 the Company entered into a lease for lodging space in New York City for a term of nine months, ending September 30, 2007 at a monthly rental of $10. In August 2007, the lease was renegotiated. The new term is for one year commencing September 1, 2007 through August 31, 2008 at a monthly rental of $6. On July 1, 2007 the Company entered into a lease for office space in Westlake Village, CA for a term of three years, ending June 30, 2010 at a monthly rental of $3.
 
Rent expense for the three and nine months ended September 30, 2007 and 2006 was $99, $275, $23 and $67, respectively.

26


ITEM 2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS STATEMENTS
 
Forward-Looking Statements
 
Statements made in this Form 10-QSB (the “Quarterly Report”) that are not historical or current facts are “forward-looking statements” made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended (the “Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company intends that such forward-looking statements be subject to the safe harbors for such statements. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management’s best judgment as to what may occur in the future. These forward-looking statements include the plans and objectives of management for future growth of the Company, including plans and objectives related to the consummation of acquisitions and future private and public issuances of the Company’s equity and debt securities. The forward-looking statements included herein are based on current expectations that involve numerous risks and uncertainties. Assumptions relating to the foregoing involve judgments with respect to, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of the Company. Although the Company believes that the assumptions underlying the forward-looking statements are reasonable, any of the assumptions could be inaccurate and, therefore, there can be no assurance that the forward-looking statements included in this Form 10-QSB will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. The Company disclaims any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events.
 
References to the “Company” refer to DigitalFX International, Inc. The words or phrases “may,” “will,” “expect,” “believe,” “anticipate,” “estimate,” “approximate,” or “continue,” “would be,” “will allow,” “intends to,” “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “project,” or similar expressions, or the negative thereof, are intended to identify “forward-looking statements.” Actual results could differ materially from those projected in the forward looking statements as a result of a number of risks and uncertainties, including but not limited to: (a) our failure to implement our business plan within the time period we originally planned to accomplish; and (b) other risks that are discussed in this Form 10-QSB or included in our previous filings with the Securities and Exchange Commission (“SEC”).
 
Description of Business
 
Corporate History
 
DigitalFX International, Inc. was incorporated in the State of Florida on January 23, 1991. Prior to November 2001, we provided intelligent message communications services to enterprises in the travel and hospitality sectors. In November 2001, we sold substantially all of our assets to Avery Communications, Inc. after which we continued without material business assets, operations or revenues. On June 22, 2004, we consummated the transactions contemplated by a Securities Purchase Agreement (the “Purchase Agreement”) dated June 10, 2004, by and among the Company, Keating Reverse Merger Fund, LLC (“KRM Fund”), Thurston Interests, LLC (“Thurston”) and certain other shareholders of the Company. The transactions resulted in a change of control whereby KRM Fund became our majority shareholder. From November 2001 through June 15, 2006, we were a public “shell” company with nominal assets.

27


On May 23, 2006, we entered into an Exchange Agreement (the “Exchange Agreement”) with VMdirect, L.L.C., a Nevada limited liability company (“VMdirect”), the members of VMdirect holding a majority of its membership interests (together with all of the members of VMdirect, the “VMdirect Members”), and KRM Fund. The closing of the transactions contemplated by the Exchange Agreement occurred on June 15, 2006. At the closing, we acquired all of the outstanding membership interests of VMdirect (the “Interests”) from the VMdirect Members, and the VMdirect Members contributed all of their Interests to us. In exchange, we issued to the VMdirect Members 1,014,589 shares of our Series A Convertible Preferred Stock, par value $0.01 per share (the “Preferred Shares”), which, as a result of the approval by a substantial majority of our outstanding shareholders entitled to vote and the approval by our board of directors on June 22, 2006, of amendments to our articles of incorporation that (i) changed our name to DigitalFX International, Inc., (ii) increased our authorized number of shares of common stock to 100,000,000, and (iii) adopted a 1-for-50 reverse stock split, on August 1, 2006 converted into approximately 21,150,959 shares of our common stock on a post-reverse stock split basis.
 
At the closing, VMdirect became our wholly-owned subsidiary. The exchange transaction was accounted for as a reverse merger (recapitalization) with VMdirect deemed to be the accounting acquirer, and the Company deemed to be the legal acquirer.
 
Business Overview
 
We are a digital communications and social networking company that, directly and through a multi-tiered affiliate program, offers a suite of proprietary digital communication tools, including video email, video instant messaging, live webcasting, podcasting, blogging, and digital vault storage. Our social networking website, www.helloWorld.com, operated by our wholly-owned subsidiary DigitalFX Networks, LLC, a Nevada limited liability company, targets users from ages 18 to 65. The site features a full suite of digital communication tools, and affiliates and retail customers pay a monthly subscription fee to use the tools and participate in the social network. Additionally, our website, www.vmdirect.com, operated by our wholly-owned subsidiary VMdirect, offers affiliates the tools necessary to effectively market and distribute our digital communication tools.
 
Our multi-tiered affiliate program drives the growth of our business. Rather than using traditional advertising and marketing methods, we chose to create a multi-tiered affiliate program to develop new customers. Affiliates earn retail commissions on a monthly residual basis by acquiring new retail customers for us. Affiliates earn additional commissions from the sales activities of affiliates who they personally enroll. These rewards are extended for up to eight generations of affiliates, meaning that an affiliate earns a commission on the sales of the affiliates they have personally enrolled as well as on the sales of second-, third-, and fourth-generation affiliates, potentially eight levels deep. Our affiliate compensation plan is structured on a 3x8 matrix, meaning affiliates can each enroll three affiliates underneath themselves, before they begin to build their next organizational level. The layers of three continue down a total of eight levels.
 
The market for our services is relatively new and rapidly evolving and growing. Social networking and streaming media are areas of high interest, dominating both the consumer and financial press. According to the Aberdeen Group, the streaming media industry is expected to grow from $2 billion in 2004 to an estimated $12 billion by 2008. We expect that the annual rate of growth of adoption of streaming media tools in 2007 will exceed 2006 as more users become comfortable with this technology, the Internet and personal computer usage.

28


Social networking sites are also among the fastest growing Web destinations. In May 2006, the top 10 social networking sites combined for over 1/3 of total unique Internet visits. Other trends in our favor include the dispersion of families and friends around the country and globe who want to visually communicate on a regular basis and the desire of many companies to reduce resources spent on employee air and automobile travel. We differentiate ourselves from other social networking sites by allowing our members to retain copyright and ownership of all the content that they have created.
 
Results of Operations
 
Three Months Ended September 30, 2007 Compared with Three Months Ended September 30, 2006
 
Revenues decreased $1,684,000 or 24% to $5,425,000 in the quarter ended September 30, 2007 from $7,109,000 for the corresponding period in 2006.
 
Recurring revenue from all customers for monthly subscriptions to our Studio suite of products increased $995,000 or 30% in the corresponding period from $3,272,000 to $4,267,000. This increase was due to a 34% increase in our customer base from 22,715 at September 30, 2006 to 30,375 at September 30, 2007.
 
Offsetting this growth, revenue from affiliate enrollment packages decreased $1,484,000 from $2,360,000 to $876,000. This decrease was due to the mix of packages selected and to the fact that we had 26% fewer enrollers in the corresponding quarters. August and September 2006 were strong enrollment months due primarily to momentum that was building into our October 2006 “Feel the Power” conference. This momentum stalled from December 2006 through September 2007 due to the technical issues with the 5.0 version of our Studio suite of products discussed earlier. The other reason for the volume decline in enrollment revenue is the fact that the average recorded revenue on packages purchased decreased from $447 to $241 in the corresponding quarters. We have four business packages available to affiliates for purchase ranging in price from approximately $79 to $1,999. Enrollments changed from 23% at the higher levels to 9% for the quarter ended September 30, 2007. This appears to indicate that affiliates are initially committing less investment until they are able to devote sufficient time to the business opportunity.
 
Year-on-year, however, our active affiliate base increased 12% from approximately 12,800 members at September 30, 2006 to over 15,000 at September 30, 2007.
 
Additionally, revenue from merchandise sales, freight out and event registration decreased $747,000 from $845,000 to $98,000 in the corresponding quarters. The majority of this relates to the timing of our annual sales conference. In 2007, this event occurred in early November while in 2006, the Company held two sales conferences, one in May and one in September.
 
Gross profit decreased $1,097,000 to $4,515,000 in the quarter ended September 30, 2007 from $5,612,000 for the corresponding period in 2006. Gross profit as a percentage of net sales was 83% for the quarter ended September 30, 2007 and 79% for the corresponding period in 2006. Gross profit for the quarter ended September 30, 2006 contained results of our sales conference event which produced break-even results. As noted above, our 2007 sales conference occurred in early November. The result of this timing difference was a lower reported margin for the three months ended September 30, 2006 by 4 percentage points.
 
Commissions and bonuses paid to affiliates decreased $823,000 or 26% to $2,365,000 in the quarter ended September 30, 2007 from $3,188,000 in the corresponding period in 2006. As a percentage of net sales, commission expenses were 44% for the quarter ended September 30, 2007 and 45% in the corresponding quarter in 2006. This decrease is related to the shift to lower enrollment levels for business packages as discussed above.

29


Operating expenses include Product Development, Marketing, Customer and Technical Support, General and Administrative, and non-cash costs related to the vesting of stock option and warrant grants. Total Operating Expenses increased $1,509,000 or 75% to $3,539,000 in the quarter ended September 30, 2007 from $2,030,000 for the corresponding period in 2006. As a percentage of net sales, operating expenses increased from 29% in the quarter ended September 30, 2006 to 65% in the corresponding period in 2007. The increased spending was associated with start up costs for sales of our products to: 1) small and medium-sized businesses through DigitalFX Networks, LLC ($150,000), 2) major enterprises through DigitalFX Solutions, LLC ($130,000), and 3) European expansion ($412,000). Additionally, we incurred incremental costs of being a public company ($120,000), technical/customer support expansion and software systems ($175,000), marketing and training programs ($175,000), other staffing additions and salary changes ($255,000) and other expenses.
 
Operating income (loss) declined by $1,783,000 from $394,000 in the quarter ended September 30, 2006 to a loss of $1,389,000 in the corresponding period in 2007. This reduction was due primarily to revenue loss on the mix of affiliate enrollment packages and increased operating expenses as described above.
 
Other income (expense), net was $71,000 in the quarter ended September 30, 2007 as compared to ($ 55,000 ) in the corresponding quarter in 2006. This change primarily relates to an increase in interest income from $14,000 for the quarter ended September 30, 2006 to $71,000 for the quarter ended September 30, 2007.
 
Provision (benefit) for income taxes was ($337,000) for the three months ended September 30, 2007 as compared to $139,000 for the corresponding period in 2006. Federal income tax obligations for the period through and including June 15, 2006 were passed through to the previous members of VMdirect, and the Company recorded no provision for such taxes for those periods.
 
Net income (loss) decreased $1,181,000 from $200,000 in the quarter ended September 30, 2006 to ($981,000) in the corresponding period in 2007 as a result of the combination of factors discussed above.
 
Nine Months Ended September 30, 2007 Compared with Nine Months Ended September 30, 2006

Revenues increased $1,755,000 or 11% to $17,987,000 in the nine months ended September 30, 2007 from $16,232,000 for the corresponding period in 2006. Recurring revenue from all customers with monthly subscriptions to our Studio suite of products increased $ 5,914,000 or 84% in the corresponding period from $7,017,000 to $ 12,931,000. The increase in recurring revenue directly relates to a 34% increase in our customer base from 22,715 at September 30, 2006 to 30,375 at September 30, 2007.
 
Revenue from affiliate enrollments decreased $2,278,000 during this period from $6,630,000 to $3,852,000. While the number of affiliates that signed up during the nine months ended September 30, 2007 versus the corresponding period in 2006 was up slightly, this was partially offset because the average price of all enrollments decreased from $498 to $286 reducing net business package revenue by $2,780,000 and upgrade revenue decreased $320,000 from $1,187,000 for the nine months ended September 30, 2006 to $ 868,000 in the corresponding period in 2007.
 
Additionally, revenue from merchandise sales, freight out and event registration decreased $1,062,000 from $1,398,000 to $336,000 in the corresponding period. The majority of this relates to the timing of our annual sales conference. As discussed above, the 2007 event occurred in early November while in 2006, the Company held two sales conferences, one in May and one in September.

30


Gross profit increased $2,245,000 to $15,205,000 in the nine months ended September 30, 2007 from $12,960,000 for the corresponding period in 2006. Gross profit as a percentage of net sales was 85% for the nine months ended September 30, 2007 and 80% for the corresponding period in 2006. This was primarily due to the timing of our sales conference events as discussed above and cost reductions on inventory items. Because the 2006 sales conference events produced break-even results, our reported margin for the nine months ended September 30, 2006 was lower by 3 percentage points. Our sales conference for 2007 was held in early November.
 
Commissions and bonuses paid to affiliates increased $298,000 or 4% to $7,880,000 in the nine months ended September 30, 2007 from $7,582,000 in the corresponding period in 2006. This increase is primarily related to sales volume growth. As a percentage of net sales, commission expenses were 44% for the nine months ended September 30, 2007 and 47% in the corresponding period in 2006. This primarily relates to our commission structure, which pays certain bonuses and commissions based on the level that new affiliates enter the program. As previously noted, more affiliates signed up at lower levels during the nine months ended September 30, 2007 versus the corresponding period in 2006.
 
Operating expenses include Product Development, Marketing, Customer and Technical Support, General and Administrative, and non-cash costs related to the vesting of stock option and warrant grants. Total Operating Expenses increased $4,452,000 or 103% to $8,780,000 in the nine months ended September 30, 2007 from $4,328,000 for the corresponding period in 2006. As a percentage of net sales, operating expenses increased from 27% in the nine months ended September 30, 2006 to 49% in the corresponding period in 2007. The increased spending was associated with start up costs for future sales of our products to small and medium-sized businesses through DigitalFX Networks, LLC ($430,000), to major enterprises through DigitalFX Solutions, LLC ($310,000), and to additional European countries ($817,000). Other items include: the incremental costs of being a public company ($412,000), technical/customer support expansion and software systems ($564,000), other staffing additions and salary changes ($802,000), increased merchant fees directly related to sales volume ($209,000), expanded marketing and training programs ($415,000) and employee stock option expense ($209,000).
 
Operating income (loss) declined by $2,505,000 from $1,050,000 in the nine months ended September 30, 2006 to an operating loss of ($1,455,000) in the corresponding period in 2007. This reduction over the corresponding period in 2006 was the result of the increases in operating expenses, net of an increase in sales and gross profit improvement as described above.
 
Other income (expense), net was $203,000 in the nine months ended September 30, 2007 as compared to ($681,000) in the corresponding period in 2006. This decrease primarily relates to expenses of $635,000 related to the 2006 exchange transaction which are included in other income (expense) for the nine months ended September 30, 2006. In addition, other income (expense), net for the nine months ended September 30, 2007 included $195,000 of interest income as compared to $23,000 for the nine months ended September 30, 2006.
 
Provision (benefit) for income taxes was ($281,000) for the nine months ended September 30, 2007 as compared to $168,000 for the corresponding period in 2006. Federal income tax obligations for the period through and including June 15, 2006 were passed through to the previous members of VMdirect, and the Company recorded no provision for such taxes for those periods.

31


Net income (loss) decreased $1,172,000 from $201,000 in the nine months ended September 30, 2006 to a net loss of $(971,000) in the corresponding period in 2007 as a result of the combination of factors discussed above.
 
Liquidity and Capital Resources
 
Our cash requirements are principally for working capital and strategic investments. Historically, we funded our working capital needs through the sale of equity interests and through additional capital contributions by our former members.

For the nine months ended September 30, 2007, cash used by operating activities was $ 1,306,000 and consisted of net loss of $971,000, increased by non-cash items of $ 513,000 and decreased by $848,000 due to changes in other operating assets and liabilities. The latter consisted of increases in accounts receivable of $48,000, prepaid expenses of $774,000, and inventory of $797,000, net of increases in accounts payable and accrued expenses of $771,000.
 
For the nine months ended September 30, 2006, cash provided by operating activities was $1,381,000 and consisted of net income of $201,000, increased by non-cash items of $190,000 and increased by $990,000 due to changes in other operating assets and liabilities. The latter consisted of increases in accounts receivable of $185,000, inventory of $26,000, and other assets of $683,000, offset by increases in accounts payable and accrued expenses of $1,884,000.
 
Investing activities during the nine months ended September 30, 2007 and 2006 totaled $2,213,000 and $167,000, respectively. In 2007, this included loans and investments in strategic partners of $1,916,000 and software license purchases and capital expenditures of $297,000. In 2006, this included capital expenditures for video equipment and software licenses.
 
Financing activities during the nine months ended September 30, 2007 and 2006 consisted of proceeds from the issuance of common stock ($ 34,000 in 2007 and $625,000 in 2006), proceeds from the exercise of warrants ($4,000 in 2007), payments on note payable ($50,000 in 2006) and distributions to shareholders ($265,000 in 2006).
 
On December 22, 2006, we entered into a Securities Purchase Agreement with Kingdon Associates, Kingdon Family Partnership, L.P. and M. Kingdon Offshore Ltd. (the “Investors”) pursuant to which we agreed to sell to the Investors an aggregate of 1,000,000 shares of our common stock at a per share price of $4.75 for gross proceeds of $4.75 million. The transactions contemplated by the Securities Purchase Agreement closed on December 27, 2006, with net proceeds to us of approximately $4.36 million, after payment of commissions and expenses, which are being used for general working capital purposes.
 
We expect that we will have adequate working capital to continue to grow our operations and develop our products, international markets and business plan as anticipated. While there is currently no definitive plan of debt or equity financing, there is no assurance that external financing will be available if needed in the future, or if available, that it would be available on terms acceptable to us.
 
Our business benefits from low capital expenditure requirements. Our capital expenditures in 2007 have primarily been for the completion of our business software implementations. Purchases for the rest of the year will include business software for international operations and additional computer equipment.

32

 
Off-Balance Sheet Arrangements
 
We have no off-balance sheet arrangements or financing activities with special purpose entities.
 
Credit Facilities
 
In Fiscal 2005, we set up a business credit line with Wells Fargo Bank for $65,000 at an annual percentage rate of 12.75%. Our MasterCard account is linked to this line of credit which we utilize on a monthly basis. The balance is paid off in full on a monthly basis when due.
 
Backlog
 
Backlog is only relevant to our affiliate business packages and merchandise sales, as all subscription services are delivered upon enrollment or at monthly renewal. We do not believe that backlog is a meaningful indicator of future business prospects due to the short period of time from affiliate business package and merchandise order to product shipment. Most products are shipped one to two days from the date ordered and monthly transactions are cancelable with no notice, therefore, backlog information is not material to an understanding of our business.
 
Geographic Information
 
The breakdown of revenues generated by geographic region for the nine months ended September 30, 2007 and 2006 is as follows:
 
   
September 30, 
2007
 
September 30,
2006
 
           
United States, Canada & Mexico
   
92
%
 
88
%
United Kingdom
   
2
%
 
3
%
Australia
   
5
%
 
8
%
New Zealand
   
1
%
 
1
%
     
100
%
 
100
%
 
Critical Accounting Policies
 
We prepare our Consolidated Financial Statements in conformity with accounting principles generally accepted in the United States, which require us to make estimates and assumptions that affect the reported amounts of assets and liabilities and revenue and expenses during the year. Actual results could differ from those estimates. We consider the following policies to be most critical in understanding the judgments that are involved in preparing our financial statements and the uncertainties that could impact our results of operations, financial condition and cash flows.
 
Revenue Recognition
 
We generate revenue through (i) sales of affiliate business packages and selling aids to affiliates which include cameras, sales literature, and training videos, and the initial month’s subscription to our internet-based suite of products which includes a wide spectrum of streaming video content and an integrated suite of streaming media applications, including video email, video chat, and live web-casting, (ii) sales of monthly subscriptions to retail customers and the recurring subscription to affiliates to the internet-based suite of products identified above, (iii) sales of branded apparel and merchandise, and (iv) hosting conferences and events.

33


Affiliate Business Packages
 
We recognize revenue from the sales of the cameras and selling aids within the business package, including shipping revenue, in accordance with SAB No. 104, “Revenue Recognition,” when persuasive evidence of an order arrangement exists, delivery has occurred, the sales price is fixed or determinable and collectibility is reasonably assured. Generally, these criteria are met at the time the product is shipped to our customers when title and risk of loss have transferred. Products usually ship within 48 hours of the customer’s on-line order. We consider all deliverables of this element of the package to be met at this point. Costs incurred for the shipping and handling of our products are recorded as cost of sales as incurred.
 
Allowances for subsequent customer returns of affiliate business packages are provided when revenues are recorded. Affiliate business packages returned within the first 30 days of purchase are refunded at 90 percent of the sales price. Returned products that were damaged during shipment to the customer is replaced immediately at our expense. On a monthly basis, we calculate a sales allowance which is an estimate of refunds for package returns that are within the 30 day time frame that have not yet been returned or processed. The estimate is based on an analysis of the historical rate of package returns using data from the four months preceding the date of measurement. We have found that this method approximates actual returns for the next 30 days. Increases or decreases to the sales allowance are charged to revenue.
 
The Company recognizes revenue from sale of the affiliate’s initial month’s subscription to the internet-based suite of products in accordance with generally accepted accounting principals and based on the fair value of such suite of products. Fair value is determinable because the subscription fee is thereafter billed monthly at a fixed rate based on the level of service selected. Access to the internet-based studio suite of the products is delivered together, and the individual products within the suite cannot be sold separately. Access is delivered immediately upon sign up and order acceptance.
 
A monthly subscription is cancellable at any time. The relevant subscription fee is fully refundable if such cancellation is made in writing in accordance with the Company’s policies but only for the current month. The Company provides a reserve for potential chargebacks on cancellations.
 
Monthly Subscriptions
 
We sell subscriptions for our internet-based studio suite of products through a unique multi-tiered affiliate program using non-related independent distributors, known as affiliates. We also market subscriptions directly to retail customers who purchase them for their personal use.
 
We recognize revenue from sales of a month’s subscription to retail customers and sales to affiliates for their recurring subscription to the internet-based suite of products in accordance with generally accepted accounting principals and based on the fair value of such suite of products. Fair value is determinable because the subscription fee is billed at a fixed rate based on the level of service selected. A monthly subscription is cancellable at any time.
 
If cancelled within the first 30 days after enrollment, 90% of the fee is refunded, pro-rated for the number of days not used during the month. If a subscription is cancelled after the first month of service, a full refund is issued for the month if the cancellation is received in writing within 48 hours of the renewal billing. No refund is issued if a subscription is cancelled more than 48 hours after the renewal billing for the month. We record an allowance for potential subscription chargebacks based on an analysis of historical data for the four months preceding the date of measurement. We apply a percentage to subscription revenue that is subject to chargebacks within the first 30 days of enrollment or 48 hours of renewal. The accuracy of these estimates is dependent on the rate of future cancellations being consistent with the historical rate. Increases or decreases to the sales allowance are charged to revenue.

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Apparel and Merchandise
 
We also sell select products to affiliates to assist them in building their businesses and in selling subscriptions to the portal. These products include cameras, branded apparel and other merchandise. Revenue for these sales, including shipping revenue, are recognized when all the criteria of SAB No. 104 described above are met, which is generally upon shipment.
 
Conferences and Events
 
We also earn fees for certain events we host such as sales and training conferences and seminars. Revenue is recognized when all of the criteria of SAB No. 104 described above are met, which is generally after the event has occurred. Amounts collected prior to the event are reflected as deferred revenue, and recognized after the event has occurred.
 
Allowance for Doubtful Accounts
 
Our receivables consist entirely of receivables from credit card companies, arising from the sale of product and services to our customers. We do not record an allowance for doubtful accounts on these receivables, as monies processed by credit card processors are collected 100% within three to five days.
 
Inventories
 
Inventories are valued at the lower of cost or market. They are written down, as required, to provide for estimated obsolete or unsalable inventory based on assumptions about future demand for our products and market conditions. If future demand and market conditions are less favorable than management’s assumptions, additional inventory write-downs could be required. Likewise, favorable future demand and market conditions could positively impact future operating results if written-off inventory is sold.
 
Investments
 
The Company accounts for its investments in equity securities under SFAS 115, “Accounting for Certain Investments in Debt and Equity Securities.” Investments in equity securities are carried at fair value with the unrealized gains or losses, net of tax, included as a component of accumulated other comprehensive income in stockholders’ equity. Realized gains and losses and declines in value considered to be other than temporary on available for sale securities are included in other, net.
 
The fair values for marketable equity securities are based on quoted market prices. The carrying value for non-marketable equity securities investments in private companies is based on cost, which approximates fair value. In determining whether a decline in value of non-marketable equity securities investments in private companies is other than temporary, the assessment is made by considering available evidence including the general market conditions in the investee’s industry, the investee’s product development status, the investee’s ability to meet business milestones and the financial condition of the investee. When a decline is considered other than temporary, the Company recognizes an impairment loss in the current period’s operating results in the period of decline.

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Stock-Based Compensation
 
We periodically issues stock options and warrants to employees and non-employees in non-capital raising transactions for services and for financing costs. We adopted SFAS No. 123R, “Accounting for Stock-Based Compensation” effective January 1, 2006, and are using the modified prospective method in which compensation cost is recognized beginning with the effective date (a) based on the requirements of SFAS No. 123R for all share-based payments granted after the effective date and (b) based on the requirements of SFAS No. 123R for all awards granted to employees prior to the effective date of SFAS No. 123R that remain unvested on the effective date. We account for stock option and warrant grants issued and vesting to non-employees in accordance with EITF No. 96-18: “Accounting for Equity Instruments that are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services,” and EITF 00-18 “Accounting Recognition for Certain Transactions involving Equity Instruments Granted to Other Than Employees” whereby the fair value of the stock compensation is based on the measurement date as determined at either a) the date at which a performance commitment is reached, or b) at the date at which the necessary performance to earn the equity instrument is complete.
 
We recognize compensation cost for equity-based compensation for all new or modified grants issued after December 31, 2005. In addition, commencing January 1, 2006, we recognized the unvested portion of the grant date fair value of awards issued prior to adoption of SFAS No. 123R based on the fair value previously calculated for disclosure purposes over the remaining vesting period of the outstanding stock options and warrants.
 
We estimate the fair value of stock options pursuant to SFAS No. 123R using the Black-Scholes option-pricing model, which was developed for use in estimating the fair value of options that have no vesting restrictions and are fully transferable. This model requires the input of subjective assumptions, including the expected price volatility of the underlying stock and the expected life of stock options. Projected data related to the expected volatility of stock options is based on the average volatility of the trading prices of comparable companies and the expected life of stock options is based upon the average term and vesting schedules of the options. Changes in these subjective assumptions can materially affect the fair value of the estimate, and therefore the existing valuation models do not provide a precise measure of the fair value of the Company’s employee stock options.
 
Recent Accounting Pronouncements
 
In September 2006, the FASB issued SFAS No. 157, “Fair Value Measurements,” which provides enhanced guidance for using fair value to measure assets and liabilities. SFAS No. 157 provides a common definition of fair value and establishes a framework to make the measurement of fair value in generally accepted accounting principles more consistent and comparable. SFAS No. 157 also requires expanded disclosures to provide information about the extent to which fair value is used to measure assets and liabilities, the methods and assumptions used to measure fair value, and the effect of fair value measures on earnings. SFAS No. 157 is effective for financial statements issued in fiscal years beginning after November 15, 2007 and for interim periods within those fiscal years. The Company does not believe the adoption of SFAS No. 157 will have a material, if any, effect on its results of operations, financial position, or cash flows.
 
In February 2007, the Financial Accounting Standards Board (FASB) issued FASB Statement No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities  — Including an amendment of FASB Statement No. 115” (FAS 159).  FAS 159, which becomes effective for the company on January 1, 2008, permits companies to choose to measure many financial instruments and certain other items at fair value and report unrealized gains and losses in earnings. Such accounting is optional and is generally to be applied instrument by instrument. The company does not anticipate that election, if any, of this fair-value option will have a material effect on its (consolidated) financial condition, results of operations, cash flows or disclosures.

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Qualitative and Quantitative Disclosures About Market Risk
 
We currently have limited financial market risks from changes in foreign currency exchange rates or changes in interest rates and do not use derivative financial instruments. For the nine months ended September 30, 2007, 3% of total revenue is denominated in British pounds, 8% in Australian dollars and 1% in New Zealand dollars. In the future, we expect to enter into transactions in additional currencies. An adverse change in exchange rates would result in a decline in income before taxes, assuming that each exchange rate would change in the same direction relative to the U.S. dollar. In addition to the direct effects of changes in exchange rates, such changes typically affect the volume of sales or foreign currency sales price as competitors’ products become more or less attractive.
 
RISK FACTORS
 
YOU SHOULD CAREFULLY CONSIDER THE FOLLOWING RISK FACTORS AND ALL OTHER INFORMATION CONTAINED IN THIS REPORT BEFORE PURCHASING SHARES OF OUR COMMON STOCK. INVESTING IN OUR COMMON STOCK INVOLVES A HIGH DEGREE OF RISK. IF ANY OF THE FOLLOWING EVENTS OR OUTCOMES ACTUALLY OCCURS, OUR BUSINESS OPERATING RESULTS AND FINANCIAL CONDITION WOULD LIKELY SUFFER. AS A RESULT, THE TRADING PRICE OF OUR COMMON STOCK COULD DECLINE, AND YOU MAY LOSE ALL OR PART OF THE MONEY YOU PAID TO PURCHASE OUR COMMON STOCK.
 
RISKS RELATING TO OUR BUSINESS
 
Our operating results may fluctuate significantly based on customer acceptance of our products.
 
Management expects that we will experience substantial variations in our net sales and operating results from quarter to quarter due to customer acceptance of our products. We rely on sales by our affiliates to generate significant revenues for us. If customers don’t accept our products, our sales and revenues would decline, resulting in a reduction in our operating income.
 
Customer interest for our products could also be impacted by the timing of our introduction of new products. If our competitors introduce new products around the same time that we issue new products, and if such competing products are superior to our own, customers’ desire for our products could decrease, resulting in a decrease in our sales and revenues. To the extent that we introduce new products and customers decide not to migrate to our new products from our older products, our revenues could be negatively impacted due to the loss of revenue from those customers. In the event that our newer products do not sell as well as our older products, we could also experience a reduction in our revenues and operating income.
 
As a result of fluctuations in our revenue and operating expenses that may occur, management believes that period-to-period comparisons of our results of operations are not a good indication of our future performance.

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While we previously achieved an operating profit, we have a history of operating losses and there can be no assurance that we can achieve, maintain or increase profitability.
 
While we previously achieved operating profits, we did not achieve an operating profit for the nine months ended September 30, 2007, and we have a history of operating losses. Given the competitive and evolving nature of the industry in which we operate, the technical difficulties we recently experienced with version 5.0 of the Studio product, and potential technical difficulties we may encounter in the future, we may not be able to achieve, sustain or increase profitability and our failure to do so would adversely affect our business, including our ability to raise additional funds.
 
We may not be able to effectively manage our growth.
 
Our strategy envisions growing our business. To date, our growth has been derived primarily from the growth of our multi-tiered affiliate base and we intend to continue to employ this growth strategy. To manage anticipated growth, we plan to expand our technology to handle increasing volume on our websites and to expand our administrative and marketing organizations to accommodate larger numbers of our affiliates. We must also effectively manage our relationships with the increasing number of retail customers/users of our products. We will need to hire, train, supervise and manage new employees. These processes are time consuming and expensive, will increase management responsibilities and will divert management attention. Any growth in or expansion of our business is likely to continue to place a strain on our management and administrative resources, infrastructure and systems. We cannot assure you that we will be able to:
 
 
·
sufficiently and timely improve our technology to handle increasing volume on our websites;
 
 
·
expand our administrative and marketing systems effectively, efficiently or in a timely manner to accommodate increasing numbers of our affiliates; or
 
 
·
allocate our human resources optimally.
 
Our inability or failure to manage our growth and expansion effectively could result in strained affiliate and customer relationships based on dissatisfaction with our service to these groups, our failure to meet demand for our products and/or increased expenses to us to resolve these issues, and a consequent significant decrease in the number of our affiliates and end users. Any significant decrease in our affiliate base or the number of retail customers, or the election of new affiliates to sign on for lower level packages would result in a decrease in revenues.
 
If we continue to experience technological difficulties with our products our affiliate base could shrink, customer growth could decrease and our business could suffer.
 
In November 2006, we released the 5.0 version of our product called The Studio that included expanded functionality and features. The testing we conducted did not reveal various technical difficulties that remained with the product. In addition, the 5.0 version rolled out in November 2006 did not contain all of the enhancements that our affiliates were expecting due to development delays. The result was a product with lower than expected functionality and operating difficulties. As a result of these issues, our affiliate network has not marketed our products and the business opportunity as widely as projected in our plan. While we have taken steps to ameliorate these difficulties, to the extent that enhancements to the products we release or new products have technical difficulties, the reputation of our products could suffer, our affiliate base could shrink and our ability to generate new customers, and consequently revenue, would be negatively impacted. Our ability to grow our business would also be negatively impacted.

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Ninety-five percent of our revenues for the nine months ended September 30, 2007 have been derived from sales of our products and services to our multi-tier affiliates, and our future success depends on our ability to continue the growth of our affiliate base, as well as to expand our retail subscriptions and initiate advertising revenue.
 
To date, our revenue growth has been derived primarily from the growth of our multi-tiered affiliate base. Rather than using traditional advertising and sales methods, we chose to create a multi-tiered affiliate program to develop new customers. Affiliates earn retail commissions on a monthly residual basis by acquiring new customers for us. Affiliates earn additional commissions from the sales activities of affiliates who they personally enroll. These rewards are extended for up to eight generations of affiliates, meaning that an affiliate earns a commission on the sales of the affiliates they have personally enrolled as well as on the sales of second-, third-, and fourth-generation affiliates, potentially eight levels deep. Our affiliate compensation plan is structured on a 3x8 matrix, meaning affiliates can each enroll three affiliates underneath themselves before they begin to build their next organizational level. The layers of three continue down a total of eight levels.
 
Our success and the planned growth and expansion of our business depend on us achieving greater and broader acceptance of our products and expanding our customer base. There can be no assurance that customers will subscribe to our product offerings or that we will continue to expand our customer base. Though we plan to continue to provide tools to our affiliates to enable them to generate sales, we cannot guarantee that the time and resources we spend on these efforts will generate a commensurate increase in users of our product offerings. If we are unable to effectively market or expand our product offerings, and if our affiliate enrollment does not continue to grow, we will be unable to grow and expand our business or implement our business strategy. This could materially impair our ability to increase sales and revenue and materially and adversely affect our margins, which could harm our business and cause our stock price to decline.
 
Our future success depends largely upon our ability to attract and retain a large active base of affiliates who purchase and sell our products. We cannot give any assurances that the productivity of our affiliates will continue at their current levels or increase in the future. Several factors affect our ability to attract and retain a significant number of affiliates, including:
 
 
·
on-going motivation of our affiliates;
 
 
·
general economic conditions;
 
 
·
significant changes in the amount of commissions paid;
 
 
·
public perception and acceptance of direct selling;
 
 
·
public perception and acceptance of us and our products;
 
 
·
the limited number of people interested in pursuing direct selling as a business;
 
 
·
our ability to provide proprietary quality-driven products that the market demands; and
 
 
·
competition in recruiting and retaining active affiliates.

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Our ability to conduct business, particularly in international markets, may be affected by political, economic, legal and regulatory risks, which could adversely affect the expansion of our business in those markets.
 
Our ability to capitalize on growth in new international markets and to maintain the current level of operations in our existing international markets is exposed to risks associated with international operations, including:
 
 
·
the possibility that a foreign government might ban or severely restrict our business method of selling through our affiliates, or that local civil unrest, political instability or changes in diplomatic or trade relationships might disrupt our operations in an international market;
 
 
·
the possibility that a government authority might impose legal, tax or other financial burdens on affiliates, as direct sellers, or on our company due, for example, to the structure of our operations in various markets;
 
 
·
the possibility that a government authority might challenge the status of our affiliates as independent contractors or impose employment or social taxes on our affiliates;
 
 
·
our ability to staff and manage international operations;
 
 
·
handling the various accounting, tax and legal complexities arising from our international operations; and
 
 
·
understanding cultural differences affecting non-U.S. customers.
 
We currently conduct activities in Australia, Canada, Ireland, Mexico, New Zealand, the United Kingdom, Germany and Spain. We have not been affected in the past by any of the potential political, legal or regulatory risks identified above. While we do not consider these risks to be material in the foreign countries in which we currently operate, they may be material in other countries where we may expand our business.
 
We are also subject to the risk that due to legislative or regulatory changes in one or more of our present or future markets, our marketing system could be found not to comply with applicable laws and regulations or may be prohibited. Failure to comply with applicable laws and regulations could result in the imposition of legal fines and/or penalties which would increase our operating costs. We may also be required to comply with directives or orders from various courts or applicable regulatory bodies to conform to the requirements of new legislation or regulation, which would detract management’s attention from the operation of our business. Further we could be prohibited from distributing products through our marketing system or may be required to modify our marketing system.
 
Our services are priced in local currency. As a result, our financial results could be affected by factors such as changes in foreign currency exchange rates or weak economic conditions in foreign markets. We do not currently engage in hedging activities or other actions to decrease fluctuations in operating results due to changes in foreign currency exchange rates, although we may do so when the amount of revenue obtained from sources outside of the United States becomes significant.

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We also face legal and regulatory risks in the United States, the affect of which could reduce our sales and revenues.
 
Our marketing program is subject to a number of federal and state regulations administered by the Federal Trade Commission and various state agencies in the United States, directed at preventing fraudulent or deceptive schemes by ensuring that product sales are made to consumers of the products and that compensation, recognition, and advancement within the marketing organization are based on the sale of products rather than investment in the organization or other non-sales-related criteria. These regulatory requirements do not include “bright line” rules and are inherently fact-based. Thus, even though we believe that our marketing program complies with applicable federal and state laws or regulations, we are subject to the risk that a governmental agency or court could determine that we have failed to meet these requirements in a particular case. Such an adverse determination could require us to make modifications to our marketing system, increasing our operating expenses. The negative publicity associated with such an adverse determination could also reduce affiliate and end user demand for our products, which would consequently reduce our sales and revenues.
 
If we incur substantial liability from litigation, complaints, or enforcement actions resulting from misconduct by our multi-level affiliates, our financial condition could suffer.
 
Although we use various means to address misconduct by our multi-level affiliates, including maintaining policies and procedures to govern the conduct of our affiliates and conducting training seminars, it is still difficult to detect and correct all instances of misconduct. Violations of our policies and procedures by our affiliates could lead to litigation, formal or informal complaints, enforcement actions, and inquiries by various federal, state, or foreign regulatory authorities against us and/or our affiliates. Litigation, complaints, and enforcement actions involving us and our affiliates could consume considerable amounts of financial and other corporate resources, which could have a negative impact on our sales, revenue, profitability and growth prospects.
 
We have not been, and are not currently, subject to any material litigation, complaint or enforcement action regarding affiliate misconduct by any federal, state or foreign regulatory authority.
 
We may be unable to compete successfully against existing and future competitors, which could decrease our revenue and margins and harm our business.
 
The digital communications and social networking industries are highly competitive. Our future growth and financial success depend on our ability to further penetrate and expand our user base, as well as our ability to grow our revenue models. Our competitors possess greater resources than we do and in many cases are owned by companies with broader business lines. For example, we encounter competition in the social networking space from www.myspace.com, a company acquired by News Corporation, and we offer video instant messaging services similar to those offered at www.skype.com, a subsidiary of eBay, Inc. There can be no assurance that we will be able to maintain our growth rate or increase our market share in our industry at the expense of existing competitors.
 
We may not be able to adequately protect our intellectual property rights which would affect our ability to compete in our industry.
 
Our intellectual property relates to the initiation, receipt and management of digital communications. We rely in part on trade secret, unfair competition, trade dress and trademark law to protect our rights to certain aspects of our intellectual property, including our software technologies, domain names and recognized trademarks, all of which we believe are important to the success of our products and our competitive position. There can be no assurance that any of our trademark applications will result in the issuance of a registered trademark, or that any trademark granted will be effective in thwarting competition or be held valid if subsequently challenged. In addition, there can be no assurance that the actions taken by us to protect our proprietary rights will be adequate to prevent imitation of our products, that our proprietary information will not become known to competitors, that we can meaningfully protect our rights to unpatented proprietary information or that others will not independently develop substantially equivalent or better products that do not infringe on our intellectual property rights.

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We could be required to devote substantial resources to enforce and protect our intellectual property, which could divert our resources from the conduct of our business and result in increased expenses. In addition, an adverse determination in litigation could subject us to the loss of our rights to particular intellectual property, could require us to grant licenses to third parties, could prevent us from selling or using certain aspects of our products or could subject us to substantial liability, any of which could reduce our sales and/or result in the entry of additional competitors into our industry.
 
We may become subject to litigation for infringing the intellectual property rights of others the affect of which could cause us to cease marketing and exploiting our products.
 
Others may initiate claims against us for infringing on their intellectual property rights. We may be subject to costly litigation relating to such infringement claims and we may be required to pay compensatory and punitive damages or license fees if we settle or are found culpable in such litigation. In addition, we may be precluded from offering products that rely on intellectual property that is found to have been infringed by us. We also may be required to cease offering the affected products while a determination as to infringement is considered and could eventually be required to modify our products to cease the infringing activity. These developments could cause a decrease in our operating income and reduce our available cash flow, which could harm our business and cause our stock price to decline.
 
We may have to expend significant resources developing alternative technologies in the event that third party licenses for intellectual property upon which our business depends are not available or are not available on terms acceptable to us.
 
We rely on certain intellectual property licensed from third parties and may be required to license additional products from third parties in the future. There can be no assurance that these third party licenses will be available or will continue to be available to us on acceptable terms or at all. Our inability to enter into and maintain any license necessary for the conduct of our business could result in our expenditure of significant capital to develop or obtain alternate technologies and to integrate such alternate technologies into our current products, or could result in our cessation of the development or sales of products for which such licenses are necessary.
 
We may be unable to attract and retain qualified, experienced, highly skilled personnel, which could adversely affect the implementation of our business plan.
 
Our success depends to a significant degree upon our ability to attract, retain and motivate skilled and qualified personnel. In particular, we are heavily dependent on the continued services of Craig Ellins and the other members of our senior management team. We do not have long-term employment agreements with most members of our senior management team, each of whom may voluntarily terminate his or her employment with us at any time. Following any termination of employment, those employees without employment agreements would not be subject to any non-competition covenants or non-solicitation covenants. The loss of any key employee, including members of our senior management team, could result in a decrease in the efficacy with which we implement our business plan due to the loss of our experienced managers, increased competition in our industry and could negatively impact our sales and marketing operations. Our inability to attract highly skilled personnel with sufficient experience in our industry could result in less innovation in our products and a consequent decrease in our competitive position, and a decrease in the quality of our service to our affiliates and end users and a consequent decrease in our sales, revenue and operating income.

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Our senior management had limited experience managing a publicly traded company prior to serving as our executive officers. This limited experience may divert our management’s attention from operations and harm our business.
 
Our management team had limited experience managing the reporting requirements of the federal securities laws. Management will be required to implement appropriate programs and policies to comply with existing disclosure requirements and to respond to increased reporting requirements pursuant to Section 404 of the Sarbanes-Oxley Act. These increased requirements include the preparation of an internal report which states the responsibility of management for establishing and maintaining an adequate internal control structure and procedures for financial reporting and containing an assessment, as of the end of each fiscal year, of the effectiveness of the internal control structure and procedures for financial reporting. Management’s efforts to familiarize itself with and to implement appropriate procedures to comply with the disclosure requirements of the federal securities laws could divert its attention from the operation of our business. Management’s failure to comply with the disclosure requirements of the federal securities laws could lead to the imposition of fines and penalties by the Securities and Exchange Commission (“SEC”) or the cessation of trading of our common stock on The American Stock Exchange (“AMEX”).
 
If we are not able to respond to the adoption of technological innovation in our industry and changes in consumer demand, our products will cease to be competitive, which could result in a decrease in revenue and harm our business.
 
Our future success will depend, in part, on our ability to keep up with changes in consumer tastes and our continued ability to differentiate our products through implementation of new technologies. We may not, however, be able to successfully do so, and our competitors may be able to implement new technologies at a much lower cost. These types of developments could render our products less competitive and possibly eliminate any differentiating advantage that we might hold at the present time.
 
RISKS RELATING TO OUR COMMON STOCK
 
There is limited trading, and consequently limited liquidity, of our common stock.
 
Prior to August 23, 2007, bid and ask prices for shares of our common stock were quoted on the OTC Bulletin Board under the symbol “DFXN.” On August 23, 2007, our common stock began trading on the AMEX. Although our common stock is quoted on the AMEX, there is limited trading of our common stock and our common stock is not broadly followed by securities analysts. The average daily volume of our common stock as reported on the OTC Bulletin Board and AMEX for the three-month period ended September 30, 2007 was approximately 35,000 shares. Consequently, shareholders may find it difficult to sell shares of our common stock.
 
While we are hopeful that we will command the interest of a greater number of investors and analysts, more active trading of our common stock may never develop or be maintained. More active trading generally results in lower price volatility and more efficient execution of buy and sell orders. The absence of active trading reduces the liquidity of our common stock. As a result of the lack of trading activity, the quoted price for our common stock on the AMEX is not necessarily a reliable indicator of its fair market value. Further, if we cease to be traded, holders of our common stock would find it more difficult to dispose of, or to obtain accurate quotations as to the market value of, our common stock, and the market value of our common stock would likely decline.

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The market price of our common stock is likely to be highly volatile and subject to wide fluctuations, and you may be unable to resell your shares at or above the price at which you purchased such shares.
 
The market price of our common stock is likely to be highly volatile and could be subject to wide fluctuations in response to a number of factors that are beyond our control, including announcements of new products or services by our competitors. In addition, the market price of our common stock could be subject to wide fluctuations in response to a variety of factors, including:
 
 
·
quarterly variations in our revenues and operating expenses;
 
 
·
developments in the financial markets, and the worldwide or regional economies;
 
 
·
announcements of innovations or new products or services by us or our competitors;
 
 
·
fluctuations in merchant credit card interest rates;
 
 
·
significant sales of our common stock or other securities in the open market; and
 
 
·
changes in accounting principles.
 
In the past, shareholders have often instituted securities class action litigation after periods of volatility in the market price of a company’s securities. If a shareholder were to file any such class action suit against us, we would incur substantial legal fees and our management’s attention and resources would be diverted from operating our business to respond to the litigation, which could impact our productivity and profitability.
 
Substantial future sales of our common stock in the public market could cause our stock price to fall.
 
Upon the effectiveness of any registration statement that we may file with respect to the resale of shares held by our shareholders, a significant number of our shares of common stock may become eligible for sale. The sale of these shares could depress the market price of our common stock. Sales of a significant number of shares of our common stock in the open market could harm the market price of our common stock. A reduced market price for our shares could make it more difficult to raise funds through future offerings of common stock.
 
On November 30, 2007, upon the expiration of the lock up agreements restricting sales by the selling shareholders listed in the prospectus included on the post-effective amendment to the registration statement on Form SB-2 we filed with the SEC on May 22, 2007, additional shares of our common stock will be eligible for unrestricted resale. As additional shares of our common stock become available for resale in the open market (including shares issued upon the exercise of our outstanding options and warrants), the supply of our publicly traded shares will increase, which could decrease its price.
 
Some of our shares may also be offered from time to time in the open market pursuant to Rule 144, and these sales may have a depressive effect on the market price of our shares. In general, a person who has held restricted shares for a period of one year may, upon filing with the SEC of a notification on Form 144, sell into the market shares up to an amount equal to 1% of the outstanding shares.

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The sale of securities by us in any equity or debt financing could result in dilution to our existing shareholders and have a material adverse effect on our earnings.
 
Any sale of common stock by us in a future private placement offering could result in dilution to the existing shareholders as a direct result of our issuance of additional shares of our capital stock. In addition, our business strategy may include expansion through internal growth, by acquiring complementary businesses, by acquiring or licensing additional brands, or by establishing strategic relationships with targeted customers and suppliers. In order to do so, or to finance the cost of our other activities, we may issue additional equity securities that could dilute our shareholders’ stock ownership. We may also assume additional debt and incur impairment losses related to goodwill and other tangible assets if we acquire another company and this could negatively impact our earnings and results of operations.
 
We have not paid dividends in the past and do not expect to pay dividends for the foreseeable future, and any return on investment may be limited to potential future appreciation on the value of our common stock.
 
We currently intend to retain any future earnings to support the development and expansion of our business and do not anticipate paying cash dividends in the foreseeable future. Our payment of any future dividends will be at the discretion of our board of directors after taking into account various factors, including without limitation, our financial condition, operating results, cash needs, growth plans and the terms of any credit agreements that we may be a party to at the time. To the extent we do not pay dividends, our stock may be less valuable because a return on investment will only occur if and to the extent our stock price appreciates, which may never occur. In addition, investors must rely on sales of their common stock after price appreciation as the only way to realize their investment, and if the price of our stock does not appreciate, then there will be no return on investment. Investors seeking cash dividends should not purchase our common stock.
 
Our officers, directors and principal shareholders, controlling approximately 73% of our outstanding common stock, can exert significant influence over us and may make decisions that are not in the best interests of all shareholders.
 
Our officers, directors and principal shareholders (greater than 5% shareholders) collectively control approximately 73% of our outstanding common stock. As a result, these shareholders will be able to affect the outcome of, or exert significant influence over, all matters requiring shareholder approval, including the election and removal of directors and any change in control. In particular, this concentration of ownership of our common stock could have the effect of delaying or preventing a change of control of us or otherwise discouraging or preventing a potential acquirer from attempting to obtain control of us. This, in turn, could have a negative effect on the market price of our common stock. It could also prevent our shareholders from realizing a premium over the market prices for their shares of common stock. Moreover, the interests of this concentration of ownership may not always coincide with our interests or the interests of other shareholders, and accordingly, they could cause us to enter into transactions or agreements that we would not otherwise consider.
 
Anti-takeover provisions may limit the ability of another party to acquire us, which could cause our stock price to decline.
 
Our articles of incorporation, as amended, our bylaws and Florida law contain provisions that could discourage, delay or prevent a third party from acquiring us, even if doing so may be beneficial to our shareholders. In addition, these provisions could limit the price investors would be willing to pay in the future for shares of our common stock.

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ITEM 3.         CONTROLS AND PROCEDURES
 
As of September 30, 2007, the end of the period covered by this report, the Company conducted an evaluation, under the supervision and with the participation of the Chief Executive Officer and Chief Financial Officer, of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e)) under the 1934 Act. Based on this evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures are effective.
 
There was no change in the Company’s internal control over financial reporting during the Company’s most recently completed fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

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PART II
 
ITEM 1.         LEGAL PROCEEDINGS
 
Except as described below, we are not involved in any legal proceedings that require disclosure in this registration statement.
 
From time to time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. Except as is described below, we are not currently party to any legal proceedings, the adverse outcome of which, in management’s opinion, individually or in the aggregate, would have a material adverse effect on our results of operations or financial position.
 
On August 4, 2005, VMdirect filed a lawsuit in the District Court of Clark County, Nevada, against a former employee alleging a number of complaints including fraud, breach of oral contract, intentional interference and negligent interference, and seeking compensatory and punitive damages in amounts to be proved at trial, rescission of the oral contract relating to the defendant’s equity interest in VMdirect, injunctive relief, punitive damages, attorneys’ fees, disgorgement of ill gotten profits, revenues and gain, and restitution. VMdirect hired the defendant in May 2001 as a project manager in reliance upon the defendant’s representations regarding his skill in handling the job duties. In May 2002, VMdirect agreed to provide the defendant with a small portion of the equity interest in VMdirect, which was expressly conditioned upon the defendant working full time and in good faith for no less than 3 years after May 2002. VMdirect terminated defendant’s employment on August 10, 2004 due to his continuous lack of diligence and unsatisfactory job performance as well as his creation of a hostile and adversarial work environment.
 
On August 5, 2005, VMdirect was served with a lawsuit filed in the District Court of Clark County, Nevada, which counterclaim was amended on March 27, 2006, by this same former employee for alleged breach of employment contract and wrongful termination, and seeking general damages in excess of $10,000, special damages for lost wages and converted monies in the amount of $270,000, special damages for the equity interest in VMdirect in an amount to be determined, punitive or treble damages as allowed by law, attorneys’ fees and the dissolution of VMdirect. This former employee alleges that the grant of the equity interest in VMdirect had no conditions, and that VMdirect has engaged in a campaign to defame said former employee.
 
A petition to consolidate these cases was filed on September 20, 2005 and is currently pending before the courts. On May 5, 2006, the Company’s legal counsel representing the Company in this matter filed a motion to dismiss the defendant’s amended counterclaim, which motion was denied on June 21, 2006. The Company’s legal counsel representing the Company in this matter subsequently filed an answer to the defendant’s amended counterclaim on July 18, 2006, denying all liability.
 
On October 5, 2007, the Company reached a settlement with this former employee in which the Company agreed to pay this former employee the sum of $37,500 by November 5, 2007. This settlement has been accrued in the accompanying financial statements for the period ending September 30, 2007.
 
On February 7, 2007, VMdirect and DigitalFX Solutions, LLC, a Nevada limited liability company and one of our wholly-owned subsidiaries (“DigitalFX Solutions”), jointly filed a lawsuit in the Superior Court of the State of California for the County of Los Angeles against a former affiliate of VMdirect alleging a number of complaints including unfair business practice, misappropriation of trade secrets, slander, intentional interference with contractual relationship, intentional interference with prospective economic advantage and breach of contract, and seeking compensatory and punitive damages in amounts to be proved at trial, injunctive relief and attorneys’ fees and costs. The defendant became an affiliate of VMdirect in May 2006 and agreed to adhere to VMdirect’s Code of Ethics for affiliates. Upon signing up as an affiliate, defendant represented that he was capable of bringing a substantial number of new affiliates to VMdirect, and in reliance on this representation, VMdirect agreed to provide certain privileges to defendant including posting of training materials on VMdirect’s website. VMdirect also agreed to work with defendant to develop training materials. Although VMdirect paid for all of the costs of developing the materials and its personnel actively participated in the development of such materials, defendant demanded aggregate compensation of $300,000 for creating the training and motivational materials after they were completed. After VMdirect did not pay this fee to defendant, defendant requested that VMdirect stop using the materials, began disparaging VMdirect and its officers, and engaged in cross-recruiting affiliates from other VMdirect networks, a practice prohibited by VMdirect’s Code of Ethics for its affiliates. VMdirect then terminated defendant’s distribution network and believes that defendant continues to use VMdirect’s proprietary trade secrets to recruit affiliates to join other network marketing companies that compete with VMdirect.
 
On March 6, 2007, we, along with VMdirect and DigitalFX Solutions, were served with a cross complaint for damages filed in the Superior Court of California for the County of Los Angeles, by this same former affiliate for alleged breach of contract, fraud-intentional misrepresentation, fraud-intentional concealment/omission, fraud-false promises, negligent misrepresentation and infringement of the rights of publicity and privacy, and seeking general, exemplary and punitive damages in amounts to be determined at trial and an order enjoining our use of his name, image, photograph and likeness for any purpose without his written consent. This former affiliate alleges that the officers of VMdirect agreed to grant him 60,000 shares of our common stock, agreed to pay him a percentage of sales to small businesses and enterprises in connection with his creation of certain training materials, agreed to pay for the costs of all training materials created by him and agreed that all training materials which contained his likeness would remain his intellectual property. This former affiliate also alleges that it was expressly agreed that a copy of such materials would be made available to him for posting as promotional materials on his own website and that his consent for VMdirect to use his image and likeness on its websites would be revocable at any time.

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On March 6, 2007, legal counsel for the same former affiliate filed a Notice of Removal of Action with the United States District Court of the Central District of California seeking to remove the case from the Superior Court of California to the United States District Court. Our legal counsel filed a motion to remand the case back to the Superior Court of California which motion was granted.
 
On August 31, 2007, the former affiliate applied on an ex parte basis for a temporary restraining order ("TRO") to have VMdirect remove from its website the training materials featuring the former affiliate and to have VMdirect and DigitalFX Solutions stop using those training materials altogether. The application for TRO was denied. However, the judge did set for hearing on September 20, 2007 the issue of whether a preliminary injunction should issue against VMdirect on this same matter. At the hearing on September 20, 2007, the former affiliate raised the issue that neither VMdirect nor DigitalFX Solutions are qualified to do business in California. Hearing on this new issue was continued until November 1, 2007. At the hearing on November 1, 2007, the court took under submission the issue of whether VMdirect and DigitalFX Solutions may defend themselves against a preliminary injunction that arises from a cross-complaint even if they are not qualified to do business in California. The court has not yet ruled on this issue. Also, DigitalFX Solutions is in the process of becoming qualified to do business in California so that it may proceed with its action against the former affiliate. Management believes there exists no basis for the former affiliate's claims and intends to defend this matter vigorously.
 
In the event our management’s assessment of the case is incorrect, or the former affiliate actually obtains a favorable judgment for the claimed damages, the economic impact on us would be insignificant and would not materially affect our operations.
 
ITEM 2.         UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
 
On July 24, 2007, Gary Freeman, a consultant, exercised (on a cashless basis) a previously issued warrant for 10,139 shares of our common stock with an exercise price of $0.26 per share. Accordingly, the aggregate exercise price of approximately $2,654 was paid through the surrender and cancellation of 639 shares with a fair market value on the date of exercise of $3.96 per share, which resulted in the issuance of 9,500 shares of our common stock.
 
On July 25, 2007, Kristian Diakov exercised (on a cashless basis) a previously issued warrant for 106,563 shares of our common stock with an exercise price of $0.26 per share. Accordingly, the aggregate exercise price of approximately $27,892 was paid through the surrender and cancellation of 6,727 shares with a fair market value on the date of exercise of $4.00 per share, which resulted in the issuance of 99,836 shares of our common stock.
 
On August 20, 2007, Gary Freeman, a consultant, exercised (on a cashless basis) a previously issued warrant for 10,245 shares of our common stock with an exercise price of $0.26 per share. Accordingly, the aggregate exercise price of approximately $2,682 was paid through the surrender and cancellation of 745 shares with a fair market value on the date of exercise of $3.00 per share, which resulted in the issuance of 9,500 shares of our common stock.
 
On September 20, 2007, Gary Freeman, a consultant, exercised (on a cashless basis) a previously issued warrant for 10,295 shares of our common stock with an exercise price of $0.26 per share. Accordingly, the aggregate exercise price of approximately $2,695 was paid through the surrender and cancellation of 795 shares with a fair market value on the date of exercise of $3.40 per share, which resulted in the issuance of 9,500 shares of our common stock.
 
In connection with the above stock issuances, except as otherwise disclosed we did not pay any underwriting discounts or commissions. None of the sales of securities described or referred to above was registered under the Securities Act of 1933, as amended (the “Securities Act”). Each of the purchasers fell into one or more of the categories that follow: one of our existing shareholders, one of our creditors, one of our current or former officers or directors, one of our employees, one of our service providers, or an accredited investor with whom we or one of our affiliates had a prior business relationship. As a result, no general solicitation or advertising was used in connection with the sales. In making the sales without registration under the Securities Act, we relied upon the exemption from registration contained in Section 4(2) of the Securities Act.
 
ITEM 6.         EXHIBITS
 
See attached Exhibit Index.

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SIGNATURES
 
In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
DIGITALFX INTERNATIONAL, INC.
     
Date: November 14, 2007
By:
/s/ Lorne Walker
   
Lorne Walker
   
Chief Financial Officer



Exhibit Index

Exhibit
Number
 
Exhibit Title
     
3.2
 
Amended Bylaws effective June 29, 2007.
31.1
 
Certification by Chief Executive Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934, as amended.
31.2
 
Certification by Chief Financial Officer pursuant to Rule 13a-14(a) or 15d-14(a) under the Securities Exchange Act of 1934, as amended.
32.1
 
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2
 
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.


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