CUPERTINO, Calif., Sept. 13,
2024 /PRNewswire/ -- SmallRig recently launched
the SmallRig FilMov Lightweight Photography Case Kit for the iPhone
16 Pro, which was released alongside the iPhone 16 on September 10 at Apple's event product launch.
During the event, a behind-the-scenes clip was shown from the music
video for The Weeknd's upcoming single "Dancing in the Flames." The
footage revealed that the video was shot on iPhone 16 Pro with the
help of SmallRig All-in-One Video Kit .
TOP Cinematographer's choice
for getting Cinematic iPhone Video
Established in 2013, SmallRig specializes in
designing and creating comprehensive ecosystems for content
creators. The company is dedicated to providing solutions for
camera and mobile device support and expansion, lighting control,
powering, and more. With a focus on versatility, compatibility, and
fast and eļ¬cient manufacturing, SmallRig has built a strong
reputation for delivering high-quality accessory solutions to over
10 million creators worldwide.
It is the third consecutive year that the
SmallRig phone cage has appeared at Apple's event and the fourth
consecutive year it has been featured in an Apple spot for the new
iPhone series, showcasing how to achieve professional cinematic
video using an iPhone.
Make it easier for
creators to get a cinematic phone
video
SmallRig's phone cage series is
designed for both iPhones and Android models, providing users with
a stable rig to mount their phones and eliminate jitter. The cage
allows for the attachment of external handles, offering a better
and more stable grip while filming.
The latest Smallrig FilMov Lightweight
Photography Case Kit for iPhone 16 Pro offers several key features. Its grip is
designed to elevate shooting experience by offering improved
tactile feedback and control of the Capture Button and additional
mounting options through 1/4"-20 threaded holes. The detachable
lens backplate allows for the attachment of external lenses or
filters. Comes with a standard T-mount backplate for swift lens
swapping. The phone case also can be quickly mounted into the
SmallRig phone cages, enhancing protection while significantly
boosting the expandability for professional shooting. An
incorporated powerful N52 magnet, ensures fast and stable wireless
charging. Compatible with various types of MagSafe chargers and
accessories when used as a standalone phone case. At last, It has advanced protective design,
that features raised edges for the
screen and lens, offering superior drop and impact protection.
In the video played at the Apple event, Cinematographer Erik
Henriksson used another popular product, the Smallrig All-in-One
Video Kit, suitable for most smartphones. It has been named the Best iPhone camera
grip in 2024 by the authoritative imaging media, "Digital Camera
World", which considers the SmallRig All-In-One Kit the Best
iPhone grip for vloggers, wedding videographers and stock video
content creators. At present, the latest upgraded version of the
video Kit has been released, which is Co-created by SmallRig and
Brandon Li, one of the top
videographers on youtube.
In recent years, the global popularity of live streaming and
short videos has created a significant demand for content creation,
rapidly popularizing mobile imaging creation worldwide. Whether for
professional directors, photographers, or ordinary creators, the
SmallRig phone cage provides comprehensive, flexible, and
compatible equipment expansion for iPhone shooting. It enhances the
iPhone camera's digital stabilization algorithm, resulting in
incredibly cinematic footage. For ordinary creators, using SmallRig phone cage can make it easier
for them to get a cinematic video with their phones.
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SOURCE Smallrig