NEW
YORK, Aug. 27, 2024 /PRNewswire/ -- Amagi, the
leader in cloud-based SaaS technology for broadcast and connected
TV (CTV), today announced it is teaming up with Caracol Television,
Colombia's leading broadcaster,
content producer, and distributor, to launch and expand its FAST
(free ad-supported streaming television) channel across
Latin America.
Caracol Television will leverage Amagi's cloud-based solution
suite, which includes automated playout, content scheduling,
advanced analytics, and advertising tools. This comprehensive
offering empowers Caracol to manage, deliver, and monetize its FAST
channel across various platforms. With Amagi's cloud-native
technology, Caracol aims to efficiently handle content delivery and
maximize revenue opportunities, solidifying its position as a
leader in the expanding Spanish-speaking FAST market.
"Caracol is committed to broadening our audience reach and
content offerings across all regions, and launching our first FAST
channel is a central pillar of that strategy. With Amagi's proven
track record in the FAST space and its top-tier technology
platform, we are confident that this alliance will ensure our
success in the FAST space and will enable us to continue meeting
the increasing international demand for our content," said
Felipe Rivas, International Business
Development Director at Caracol Television.
"After closely following the FAST ecosystem's growth over the
past few years, we are excited to announce that we are entering a
new digital era by presenting Caracol Mix, the company's first
international FAST channel. The channel will broadcast a selection
of Caracol Television's greatest hits, allowing families across the
region to enjoy Caracol's quality content for free."
Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi,
said, "Latin America presents a
dynamic and rapidly growing market for the FAST ecosystem, and
we're excited to partner with Caracol to unlock this potential.
Amagi's proven cloud-based technology offers Caracol the
flexibility, scalability, and expertise to launch and manage its
FAST channels efficiently. I'm positive that this collaboration
will empower Caracol to reach new audiences and solidify their
position as a content leader in the region."
Amagi provides a complete suite of channel creation,
distribution, and monetization solutions. Its global clients
include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox
Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12,
Tastemade, and The Roku Channel.
About Amagi
Amagi is a next-generation media
technology company that provides cloud broadcast and targeted
advertising solutions to broadcast TV and streaming TV platforms.
Amagi enables content owners to launch, distribute, and monetize
live, linear channels on Free Ad-supported Streaming TV and video
services platforms. Amagi also offers 24x7 cloud-managed services,
bringing simplicity, advanced automation, and transparency to all
broadcast operations. Overall, Amagi supports 800+ content brands,
800+ playout chains, and 5,000+ channel deliveries on its platform
in over 150 countries. Amagi has a presence in New York, Los
Angeles, London,
Paris, Melbourne, Seoul, Singapore, and broadcast operations in
New Delhi, and innovation centers
in Bengaluru, Zagreb, and
Łódź.
FAST Resources:
- Register for the upcoming Amagi FAST Conference in
Los Angeles.
- Discover the three critical pillars of FAST measurement and
strategies to optimize them. Download our latest FAST
report.
About Caracol:
Caracol Television is the
leading Colombian television channel in Spanish-language content
that has produced several of the industry's most successful and
innovative shows and formats over the past 50 years. Caracol
Television is a pioneer globally, with over 1,800 hours of
content produced yearly and substantial international sales
experience in more than 180 countries on five continents. Today, it
is a genuine content production factory that has expanded its
influence globally through its international business division.
With offices in Miami,
Madrid, and
Bogotá, Caracol Internacional distributes soap
operas, series, and entertainment formats created by Caracol
TV, which have crossed all cultural and linguistic barriers,
becoming globally recognized products.
Link to Word Doc:
www.wallstcom.com/Amagi/240827-Amagi-Caracol.docx
Photo Link:
www.wallstcom.com/Amagi/Caracol_Media.jpg
Photo Caption: Caracol Television
teams up with Amagi to launch FAST channel in
Latin America.
Agency Contact:
Carolyn Archambault
Wall Street Communications
Email: carolyn@wallstcom.com
Amagi Contact:
Aashish Washikar
Director - Corporate
Communications
Email:
aashish.washikar@amagi.com
+91 95333 90005
Caracol Contact:
Felipe
Rivas
International Business Development Director
Email:
frivasba@caracoltv.com.co
caracolinternacional.com
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SOURCE Amagi Media Labs Pvt. Ltd.