Dig into the pet sector's hardest-hitting topics
with Barking Mad, available on all leading podcast platforms
BENTONVILLE, Ark., Aug. 14,
2024 /PRNewswire/ -- BSM Partners, the largest
full-service pet care research, consulting, and strategy-to-shelf
product innovation firm, has debuted a comprehensive rebranding of
its pet industry-focused podcast as part of its efforts to bring
the experts of the pet industry directly to those who need them
most.
Formerly known as The Pet Industry Podcast, the new platform —
Barking Mad, the latest offering by BSM Media — will bring our
rapidly growing audience of pet owners, industry decision-makers,
veterinarians, and innovators closer than ever to the truth about
pet care. Barking Mad will have a presence on all major podcast
platforms, where we will forge vital connections across the pet
care industry through investigative, evidence-based content that
begs the important questions, then answers them.
"Our new-and-improved podcast was designed to bring BSM
Partners' passion and expertise to the forefront of pet care media
in ways that are ultimately engaging, educational, and
entertaining," said Jordan Tyler,
Director of Media and Editor-In-Chief at BSM Partners.
Barking Mad will deliver expert insights into the science behind
pet nutrition, share inspiring stories and advice from successful
entrepreneurs, and keep you in the know about industry trends and
developments. But we won't stop there — Barking Mad will also
conduct polls of its readership to help inform which hot topics and
pressing questions we explore in new episodes, ensuring listeners
access to the timeliest thought leadership the pet industry has to
offer.
"We look forward to the launch of this podcast as the first of
many offerings under our newest platform, BSM Media, your trusted
partner for captivating content, disruptive conversation, and
consumer connection," said Nate
Thomas, Founder and Partner at BSM Partners.
Barking Mad will be co-hosted by Jordan
Tyler and Dr. Stephanie
Clark, PhD, CVT, PAS, CFS, Dpl. ACAS, VTS (Nutrition), Board
Certified Companion Animal Nutritionist and Assistant Director of
Special Services at BSM Partners. Episodes will be released every
other Wednesday, with our first official episode airing
August 21.
Join our diverse audience of pet parents, veterinarians, and pet
care professionals as we delve into the fascinating science behind
pet food, unveil the success strategies of leading entrepreneurs,
and deliver essential insights so you can make business decisions
with confidence.
Be sure to subscribe by searching "Barking Mad" in your favorite
podcast platform. Listeners who are already subscribed to The Pet
Industry Podcast will be automatically subscribed to the new
title.
BSM Partners is the largest full-service pet care research,
consulting, and strategy-to-shelf product innovation firm. BSM
Partners' research professionals collaborate with hundreds of
clients ranging from the largest companies to the smallest upstart
companies to formulate, review and advise on the development of
thousands of new products annually. To learn more, go to
www.bsmpartners.net.
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SOURCE BSM Partners