- Olive Young's KCON Booth, the largest ever, showcases about
70 K-Beauty brands and 210
products
- K-Beauty fans from all over the U.S. flocked to the Olive
Young booth…. enjoying K-Beauty to the fullest by trying out
testers and taking selfies
- "Discover the latest K-Beauty trends on the online mall
'Olive Young Global', with worldwide shipping"
LOS
ANGELES, July 30, 2024 /PRNewswire/ -- CJ Olive
Young (hereafter referred to as Olive Young) announced on the 30th
that their booth at 'KCON LA 2024', in which they participated on
an unprecedented scale, was a major success thanks to the
enthusiasm from global K-Beauty fans.
KCON LA 2024, the world's
largest K-POP Fan & Artist Festival hosted by CJ ENM, was
held from the 26th for three days at the Los Angeles Convention Center,
Crypto.Com Arena, and
Gilbert Lindsay Plaza in
Los Angeles. With the popularity
of K-content such as music, drama, and variety shows expanding into
beauty, fashion, and other lifestyle areas, Olive Young has been
participating in the event annually since 2016 as a key
representative of K-Beauty.
This year's Olive Young booth was set up on an unprecedented
scale of approximately 360m². It was designed under the concept of
'K-Beauty Street,' featuring stores of the global online mall
'Olive Young Global', skincare brand 'BRINGGREEN', and makeup brand
'colorgram'.
The 'Olive Young Express' took up one entire side of the booth,
replicating the Olive Young Global, which delivers the latest
K-Beauty trends to consumers the fastest. It showcased various
K-Beauty products, including the top 100 global popular items and
bestsellers by category.
The 'Olive Young Global' is an online store that sells K-Beauty
products to 150 countries worldwide, offering around 10,000 items.
It introduces the latest K-Beauty trends and new products through
the monthly 'Olive Young Beauty Box', which is sold at special
prices with products from various brands.
Visitors got to enjoy experiencing various K-Beauty brands such
as 'SKIN1004', 'JUNG SAEM MOOL', 'Anua', and 'Dr. G', while taking
photos at the Olive Young booth. Shivani and Dee from LA said
"We've been very much interested in K-pop and K-Beauty, so we were
already familiar with Olive Young," while adding, "We found it
rewarding to try out products we had only seen on social
media."
Experience zones were also set up for popular Gen Z brands like
the color cosmetics brand colorgram and the vegan skincare brand
BRINGGREEN. Colorgram, under the theme 'The Strange Candy Shop',
showcased products like the 'Fruity Glass Tint' and 'Tintin Dory
Lip Jam Collection', as well as the highlighter product 'Milk Bling
Heartlighter'.
Moaleen, who flew in from Virginia with a friend, said "I first got
interested in Korean makeup styles because of the K-pop idol
groups I like, but now I love K-Beauty brands themselves." She
added, "Visiting the Olive Young booth at KCON made me want to
visit an Olive Young store in Korea as well."
BRINGGREEN introduced its products centered on the 'Tea Tree
Cica' line under the theme of 'Skin Rescue Center', specializing in
soothing care. With the boy group ZEROBASEONE (ZB1) as models for
colorgram, fans were often seen taking photos in front of the booth
and their posters.
Meanwhile, the 'August Beauty Box', pre-released at the 'KCON LA
2024' Olive Young booth, will be available for purchase through
Olive Young Global starting August 1.
It will be sold for $49.9, featuring
products worth $163.9 from brands
like 'COSRX' and 'Anua' under the theme 'Best K-Beauty Curation for
Summer Skin Care'.
Additionally, Olive Young Global will hold a 'BACK TO SCHOOL'
promotion from August 1 to 7.
Shoppers will receive a $10 discount
coupon for purchases over $99. There
will also be additional 30% discount coupons for back-to-school
items from brands like espoir, innisfree, and SKIN1004. Customers
can also receive an Olive Young pouch and miniature sample kit
based on their total purchase amount.
An official from Olive Young said, "Olive Young is a leading
K-Beauty retailer where you can find the latest K-Beauty trends and
products," adding, "In addition to our over 1,300 stores in Korea,
you can conveniently shop for K-Beauty products from anywhere in
the world through the 'Olive Young Global' website."
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SOURCE CJ Olive Young