Starco Brands Announces Industry Veteran Alex Alston to Lead Skylar Clean Beauty
July 25 2024 - 9:44AM
Business Wire
Starco Brands (OTCQB: STCB) is delighted to announce the
appointment of Alex Alston as Vice President of Skylar Clean
Beauty, the trailblazing fragrance brand known for creating clean,
hypoallergenic, and safe scents for sensitive skin. Alston brings a
robust portfolio of experience and a proven track record of
transformative leadership in the beauty and luxury e-commerce
sectors. His appointment marks a significant milestone in Starco
Brands’ innovation and market leadership journey.
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“Alex’s extensive background across leading brands and his
ability to merge creativity with strategic business results make
him the ideal leader for Skylar,” said David Dreyer, chief
marketing officer of Starco Brands. “His expertise and
out-of-the-box thinking will be crucial as we build out the Skylar
brand and new ventures for the company.”
Alston expressed his enthusiasm for his new role: “I am thrilled
to join the Starco Brands family, a company with an incredible
culture and mission to spark excitement in the everyday. The idea
of bringing behavior-changing products to market excited and
inspired me from our very first discussion. Leading Skylar, with
its strong brand foundation and marquee partners like Sephora is an
exciting next step and I aim to help this brand become a true
standout in the beauty space.”
Alston joins Skylar from Rose Inc., where he served as vice
president of global marketing and creative. Focused on enhancing
the brand’s strategic and creative direction, he worked closely
with the founder to refine the product and content strategy.
Before Rose Inc., Alston was the launch partner and VP Global
Brand for r.e.m. beauty with Ariana Grande from 2020 to 2023. He
collaborated with her to build and define the brand, leading the
global rollout across DTC and wholesale channels. Under his
leadership, r.e.m. beauty won the Allure Readers Choice New Brand
of the Year award, developed multiple award-winning products, and
created a clearly defined and differentiated point of view that
allowed for rapid brand success.
From 2016 to 2020, Alston was with NET-A-PORTER, serving as head
of global brand campaigns and earlier as head of marketing for
EMEA. He drove significant growth and led the rollout of important
initiatives like Net-Sustain, the retailer's first sustainability
platform. He also launched market firsts such as the Fine Jewelry
& Watch Suite in addition to leading key projects with Saint
Laurent, Balenciaga, Hermes and Fendi among others, positioning
NET-A-PORTER at the forefront of luxury e-commerce.
Alston previously held leadership positions at Charlotte
Tilbury, where he led the US launch and rollout, as well as at
L’Oréal USA and LVMH.
Alston graduated from Nottingham Trent University with a
first-class BA (Hons) in Fashion, Marketing, and Communication.
Known for his visionary leadership and creative prowess, Alston is
set to bring a fresh perspective to Skylar’s marketing strategies
and customer engagement.
About Skylar
Skylar Clean Beauty is a trailblazing fragrance brand dedicated
to creating clean, hypoallergenic, eco-friendly scents catering to
a modern, conscientious and dynamic consumer. Founded in 2017,
Skylar empowers individuals to feel beautiful, confident, and safe
in their skin with a diverse range of fragrances crafted to inspire
and uplift. Utilizing the finest ingredients and prioritizing
sustainability, Skylar designs innovative formulations to be gentle
on sensitive skin, free of harmful chemicals, vegan and
cruelty-free. The packaging features a 100% recyclable bottle, cap,
and box unique in the fragrance industry. Expert perfumers
thoughtfully craft each scent to evoke a unique sensory experience,
encapsulating the essence of life’s most cherished moments and
memories. With a commitment to giving back, Skylar actively
supports non-profit organizations focused on women’s empowerment
and environmental conservation. Through its exceptional products,
dedication to customer satisfaction, and social responsibility,
Skylar continues redefining the fragrance world, one scent at a
time. For more information, please visit skylar.com.
About Starco Brands
Starco Brands (OTCQB: STCB) invents consumer products with
behavior-changing technologies that spark excitement in the
everyday. Today, its disruptive brands include Whipshots®, the
world’s only vodka-infused whipped cream; Art of Sport, the body
care brand designed for athletes and co-founded by Kobe Bryant;
Winona®, the first indulgent theater-popcorn spray powered by air;
Skylar, the only fragrance that is both hypoallergenic and safe for
sensitive skin; and Soylent, the complete non-dairy nutrition
brand. A modern-day invention factory to its core, Starco Brands
identifies whitespaces across consumer product categories. Starco
Brands publicly trades on the OTCQB stock exchange so that retail
investors can invest in STCB alongside accredited individuals and
institutions. Visit starcobrands.com for more information.
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