Diversified Restaurant Group Opens First Taco Bell Cantina in the Heart of Downtown LA
July 23 2024 - 1:36PM
Business Wire
Opens with free merch, music and the chance to
win a Taco Bell wrapped electric guitar
The countdown begins as Diversified Restaurant Group, one of the
largest and fastest growing franchisees of Taco Bell, cranks up the
volume and rolls out the purple carpet for the grand opening of its
newest Taco Bell Cantina in Downtown LA. A grand opening
celebration is slated for Thursday, July 25, 2024, from 6 pm to 9
pm at 801 West 7th Street. The community is invited to come party
in the new Cantina, tastefully designed as an homage to LA’s iconic
music scene. Guests will enjoy free exclusive Taco Bell branded
T-shirts and a special guest appearance from the lead singer of
Militarie Gun, Ian Shelton. The first fifty people in line on July
25 will have a chance to win some big prizes, including a custom
Taco Bell wrapped electric guitar. RSVP* for a chance to win
amazing prizes.
The grand opening marks a thrilling moment for Diversified
Restaurant Group, recognized as the leader in the Taco Bell Cantina
space with eight other iconic Cantinas which each embody the unique
character of the community, like their flagship Cantina on the Las
Vegas Strip and the famous Pacifica Cantina on the beach, often
referred to as the most beautiful Taco Bell in the world.
From rock 'n' roll to hip hop and pop, LA’s music roots run
deep. Taco Bell roots have been embedded in LA culture since Glen
Bell's first location in 1962 in Downey, CA. “We are excited to
honor LA’s rich music culture in our new downtown LA Cantina and
offer a unique space for families, friend groups and fans to create
memories in,” said SG Ellison, CEO & President of Diversified
Restaurant Group. “The team is eager to welcome the vibrant and
lively LA community."
The new LA Cantina exudes an electric atmosphere with its
vibrant stained glass, rustic brick walls, array of vintage concert
posters, and two massive 12' x 6' LED panels featuring music videos
by Taco Bell’s Feed the Beat artists, a program that has helped
support more than 1,900 artists/bands connect with fans. This
expansive venue offers plenty of space, perfectly tailored for
social gatherings and large groups that want to cool off with some
freezes after exploring the surrounding hip and historic
attractions.
The Cantina serves up all the cheesy, craveable classics you
know and love, from mouthwatering tacos and savory burritos to
delicious quesadillas. At the heart of the Cantina is its elevated
bar, featuring the signature "Bottoms Up Beer" system, mixed drinks
and a variety of freeze flavors, which you can add your favorite
booze to for a refreshing twist. The restaurant will be open every
day from 7 am to 3 am. For quick and easy takeout, there's a custom
mobile pickup cubby and a walk-up ordering window.
*To RSVP for the Grand Opening event, click HERE.
About Diversified Restaurant
Group
Diversified Restaurant Group is a restaurant business comprised
of owners and operators working to innovate and grow with quick
service and fast casual brands nationwide. What started as a
limited partnership in a 30-unit Taco Bell franchise in 2012 has
since grown into a 350+ unit, multi-brand QSR operation with
restaurants in Nevada, California, Kansas, Missouri, and Alaska. To
learn more, visit drgfood.com.
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Brianne Barbakoff brianne@inklinkmarketing.com 305.631.2283