NEW
YORK, July 18, 2024 /PRNewswire/ -- On Location,
the exclusive Official Hospitality Provider of the FIFA World
Cup 2026™, and Major League Soccer (MLS) announced
today a collaboration to promote and sell game-changing hospitality
experiences for the historic FIFA World Cup™ being
hosted by Canada, Mexico and the USA in 2026. MLS was named a Hospitality Sales
Agent in Canada and the U.S.,
following On Location's appointment by FIFA earlier today.
MLS and On Location bring together a dynamic and deeply
experienced team to promote and sell transformative fan experiences
for the world's most popular sporting event. MLS has clubs in each
of the 13 FIFA World Cup 26™ host cities in the U.S. and
Canada, and On Location has
provided hospitality for the Super Bowl in five of the tournament's
host stadiums and for countless other major events.
This combined experience, reach, and expertise is invaluable as
more people than ever will have the opportunity to enjoy
one-of-a-kind moments at the most inclusive FIFA World
Cup™ in history, with 48 teams and 104 matches played on
sport's grandest stage. The biggest North American sporting event
in history, FIFA World Cup 26™ will host millions of
impassioned soccer fans from around the world, as well as provide
opportunities for new fans to experience the beautiful game.
Ticket-inclusive packages – offering access to suites, premium
hospitality, and once-in-a-lifetime experiences – are expected to
become available later this year. In addition to providing fans
with the best and most exclusive access, viewing locations, food,
beverage, and service, these packages will be the first opportunity
for fans to purchase official FIFA World Cup 26™ tickets
and guarantee their ability to attend matches. Fans can register to
receive updates on hospitality sales at FIFA.com/hospitality.
"We're thrilled to be working with Major League Soccer on our
unique, best-in-class hospitality programs for the FIFA World
Cup 26," said Scott Jernigan, Chief
Commercial Officer, On Location. "With On Location's expertise,
MLS' unmatched network in global soccer, and our combined strength
in marketing, promotions, sales and experiences, we are perfectly
positioned to establish new standards in hospitality and deliver
incredible packages to fans across the tournament."
"We are excited to combine our expertise and innovative spirit
with On Location's ability to exceed expectations for hospitality
and unique experiences at major events," said Gary Stevenson, Deputy Commissioner of MLS and
President of Soccer United Marketing. "There has never been a World
Cup hospitality program implemented at this scale, as we continue
to show the unlimited possibilities for the sport and the business
of soccer in North America. We're
excited to work with On Location on the promotion and sales of an
unprecedented hospitality program that will deliver for everyone
looking for once-in-a-lifetime memories at the World Cup."
ABOUT ON LOCATION
On Location is a premium
experience provider, offering world class hospitality, ticketing,
curated guest experiences, live event production, and travel
management across sports, entertainment, and fashion. From
unrivaled access for corporate clients to guests looking for fully
immersive experiences at marquee events, On Location is the premier
and official service provider to over 150 iconic rights holders,
such as the IOC (Paris 2024,
Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America,
and numerous musical artists and festivals. The company also owns
and operates a number of unique and exclusive experiences,
transforming the most dynamic live events into a lifetime of
memories. On Location is a subsidiary of Endeavor, a global sports
and entertainment company.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in
New York City, Major League Soccer
-- celebrating its 29th season in 2024 -- features 30 clubs
throughout the United States and
Canada, including a new expansion
team in San Diego that will debut
in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT
matches can be watched through MLS Season Pass, available on
the Apple TV app on Apple devices, smart TVs, streaming devices,
set-top boxes, and game consoles, and the web at
tv.apple.com. MLS Season Pass features the most expansive and
accessible lineup of programming ever for MLS fans. For more
information about MLS, visit mlssoccer.com. For more
information about the Apple TV app,
visit apple.com/apple-tv-app.
Contacts
Major League
Soccer
Dan
Courtemanche
EVP, Chief Communications Officer
dan.courtemanche@MLSsoccer.com
On Location
Jo Robertson
VP, Corporate Communications
Joanna.robertson@img.com
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SOURCE Major League Soccer