Dairy Queen and Shawn Johnson East Team Up for Miracle Treat Day to Support Children’s Miracle Network Hospitals
July 18 2024 - 10:00AM
Business Wire
On July 25, DQ Fans Can Support Their Local
Children’s Hospitals Simply by Purchasing a Blizzard Treat
American Dairy Queen Corporation (ADQ), an iconic leader in
treats and food, today announced the return of Miracle Treat Day®,
where fans can make their trip to a local DQ® restaurant more
meaningful. On July 25, the one-day initiative will help raise
essential funds for Children’s Miracle Network Hospitals® and
joining DQ to spread the word about how to support children
nationwide is entrepreneur, gymnast and mom Shawn Johnson East.
Together, Shawn and DQ will rally fans to share hope and support
for local children’s hospitals.
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Shawn Johnson East teams up with DQ and
Children’s Miracle Network Hospitals to support the annual Miracle
Treat Day campaign. Shawn joins Jesse, a Children’s Miracle Network
Champion, at Monroe Carell Jr. Children’s Hospital at Vanderbilt to
spread the word about Miracle Treat Day. On July 25, DQ fans can
purchase their favorite Blizzard Treat at participating U.S. DQ
locations and $1 or more will be donated to local children’s
hospitals through Children’s Miracle Network Hospitals. (Photo
Credit: Michael Simon)
On Miracle Treat Day, when fans purchase their favorite
BLIZZARD® Treat at participating U.S. DQ locations, $1 or more will
be donated to local children’s hospitals through Children’s Miracle
Network Hospitals – a longtime charitable DQ partnership.* Working
together over the past 40 years, the DQ system has raised more than
$180 million for local children’s hospitals through Children's
Miracle Network Hospitals.
“I’m excited to team up with DQ again this year to show my
support for Miracle Treat Day and rally fans to join me in doing
good by enjoying a Blizzard Treat,” said Shawn Johnson East. “The
simple act of buying a delicious Blizzard Treat on Miracle Treat
Day helps raise funds and offers support as well as hope to
children nationwide.”
For more details on this event and to find a participating U.S.
restaurant in your area visit DQ.com.
Fans can download the DQ App to learn more and get reminders so
they don’t miss out on this fan-favorite event.
#MiracleTreatDay On Social
To help spread awareness of the campaign, DQ is encouraging fans
to share their own posts on social media through July 25 (Miracle
Treat Day) using the hashtag #MiracleTreatDay. Additionally,
individuals can share Miracle Treat Day (#MiracleTreatDay) social
posts found on the DQ Instagram, Facebook, X and TikTok
channels.
*For every BLIZZARD® Treat sold on Miracle Treat Day (July 25,
2024) at participating U.S. locations, $1 or more will be donated
to local children’s hospitals through Children’s Miracle Network
Hospitals (childrensmiraclenetworkhospitals.org).
For more information, visit Miracle Treat Day website at
www.miracletreatday.com.
About International Dairy Queen
International Dairy Queen, Inc., headquartered in Minneapolis,
Minnesota, is the parent company of American Dairy Queen
Corporation and Dairy Queen Canada, Inc. Through its subsidiaries,
IDQ develops, licenses and services a system of more than 7,500 DQ
restaurants in 20 countries. IDQ is a subsidiary of Berkshire
Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the
legendary investor and CEO of Berkshire. For more information,
visit DairyQueen.com.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals was founded more than 40
years ago with the vision to Change Kids’ Health, Change the
Future. We’ve raised over $9 billion for 170 children’s hospitals
by empowering and engaging with local communities and businesses –
and we’re not done yet. All donations benefit local member
hospitals to fund what’s needed most, like critical life-saving
treatments and healthcare services, innovative research, vital
pediatric medical equipment, child life services that put kids’ and
families’ minds at ease during difficult hospital stays, and
financial assistance for families who could not otherwise afford
these health services.
Together, we can change kids’ health. Together, we can change
the future. To learn about Children’s Miracle Network Hospitals and
your local member children’s hospital, visit cmnhospitals.org.
For additional information on DQ, please visit DQ.com.
Follow us on social media:
Instagram – @dairyqueen Facebook – @dairyqueen X – @dairyqueen
TikTok – @dairyqueen
IDQUS for Food, Treats & Beverages - US
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