Imagine Launches “Imagine Studio Innovation Lab” with Rapid Prototyping, Redefining Retail Design and In-Store Creative Solutions
July 16 2024 - 10:00AM
Imagine, a leading provider of visual communications, proudly
announces the launch of Imagine Studio’s state-of-the-art
Innovation Lab, a conceptual creative agency and physical space
designed to enhance Imagine’s award-winning services and bring
in-store innovation to life.
With the introduction of on-site rapid prototyping, Imagine
Studio can ideate, develop, and fast track the creation of striking
designs that foster brand loyalty and maximize consumer engagement.
This approach, backed by Imagine’s unparalleled print production,
fabrication, and distribution capabilities, is poised to
revolutionize the retail, hospitality, and food service
experience.
Imagine Studio has also assembled a dream team of
multidisciplinary designers and production experts from renowned
creative agencies, big-box retailers, and top academic institutions
under one roof “where we engineer as we draw,” as Robert Grimmett,
Imagine Studio’s SVP, Executive Creative Director explains.
Focusing on human-centered design, the team’s unique skill sets can
address all aspects of the digital signage, physical, AI
integration, and phygital in-store environment. Everything from
floor displays and temporary product displays to full wall-to-wall
permanent and semi-permanent environments, digital and AI
engagement and more, the team is ready for any challenge.
As big-box retailers, c-stores, quick service restaurants, and
grocery stores work to drive traffic, promote loyalty, and push
product sales, Imagine Studio provides the tools necessary to
capitalize on marketplace trends as they evolve. Within this unique
ecosystem, Imagine Studio designs and builds simultaneously,
allowing the clients to touch, feel, and interact with their
projects. Imagine Studio’s full stack of services can meet even the
toughest assignment, from major creative challenges to tight
timelines and compliance with restrictive installation
requirements. Additionally, our LA-based agency, Midnight Oil,
focuses on entertainment, out-of-home, luxury brands, and
larger-than-life executions, ensuring our projects not only meet
but exceed expectations with unparalleled sophistication and
impact.
A Media Snippet accompanying this announcement is available by
clicking on this link.
“Our customers are searching for a competitive edge in a crowded
market,” says Don McKenzie, Chief Executive Officer of Imagine.
“Retailers must stay one step ahead with the latest and most
dynamic in-store experience to capture consumer’s attention and
keep them engaged with brands. Imagine Studio, with its
award-winning designs and rapid prototyping capability, brings
innovation to life because a client can make changes to a design
all while their project is being built in front of their eyes.”
Key features of Imagine Studio:
- Personalized Conceptual
Design Services: From ideation to execution, Imagine
Studio supports customers at any stage of their development
journey.
- Rapid Prototyping:
The ability to design and build simultaneously allows clients to
interact and engage with their projects as they develop, ensuring a
more responsive and interactive creative process.
- Digital Integration and
Sustainability: Considerations for digital innovation and
sustainability are embedded in every phase of a project.
- Award-Winning Design
Capabilities: Supported by creative powerhouses at both
Imagine and Midnight Oil, the company’s LA-based agency.
In keeping with the company’s focus on solving for client
challenges, Imagine will be releasing a white paper later this
month focused on four key issues facing retailers in 2024: driving
traffic, experimentation, consumer demand for value, and shrinkage.
For more information, or to obtain a copy of the white paper upon
release, please contact Diana Black (dblack@theimaginegroup.com).
About ImagineImagine is an industry-leading
provider of visual communications solutions. As a trusted partner
to the world’s most successful brands, Imagine designs, produces,
and delivers beautifully crafted print and digital solutions that
inspire action and get results. From concept to consumer, our
end-to-end solutions include conceptual and creative design,
pre-media, décor, commercial print, store signage, specialty
packaging, OOH, technology, fulfillment, and kitting. Learn more
at theimaginegroup.com and moagency.com.