WASHINGTON, July 3, 2024
/PRNewswire/ -- Paralyzed Veterans of America –
the nation's premier nonprofit of choice for disabled Veterans,
their families, and caregivers – today launched its annual in-store
checkout campaign with long-time partner Food City and
seven-time NASCAR champion Richard
Petty. The promotion helps PVA ensure disabled veterans
receive the benefits they earned, the specialized health care they
need, the meaningful careers they want, and more. Since 2011, Food
City has raised nearly $3.69 million
dollars, with last year's campaign raising nearly half a
million dollars for PVA.
"Partners, like Food City, are essential to PVA as they allow us
to better serve and empower veterans with spinal cord injuries and
diseases, like MS and ALS," said U.S. Army Veteran and PVA national
president Robert Thomas. "We are
eternally grateful to them and their generous customers, as well as
our long-time supporter Richard
Petty for the invaluable role they play in helping our
veterans regain their independence and live fulfilling lives."
This year's in-store donation drive will run at Food City's
supermarket chain stores from July 3,
2024, through July 30, 2024.
Customers can select $1, $3, or $5 donations
at Food City checkouts and their gift amount will be added to their
total grocery bill. Food City will also offer customers an
opportunity to donate as part of a charity round-up feature on
their registers at checkout.
"As a long-time PVA supporter, I have had the privilege of
seeing the impact that their partnership with Food City has had on
so many veterans," said Petty. "There's no better way to celebrate
the holiday than giving back to those who have given so much."
"We are thankful to our dedicated team of associates and loyal
customers for making this campaign a success year after year," said
Steven C. Smith, Food City president
and chief executive officer. "Together, we have been able to
support PVA and make our communities stronger. We look forward to
working alongside PVA and Richard
Petty again this year."
To learn more about the Food City/PVA partnership and this
month's activation visit FoodCity.com.
About Paralyzed Veterans of America
Paralyzed Veterans
of America is a 501(c)(3) non-profit and the only congressionally
chartered veterans service organization dedicated solely for the
benefit and representation of veterans with spinal cord injury or
diseases. The organization ensures veterans receive the benefits
earned through service to our nation; monitors their care in VA
spinal cord injury units; and funds research and education in the
search for a cure and improved care for individuals with
paralysis.
As a life-long partner and advocate for veterans and all people
with disabilities, PVA also develops training and career services,
works to ensure accessibility in public buildings and spaces, and
provides health and rehabilitation opportunities through sports and
recreation. With more than 70 offices and 33 chapters, Paralyzed
Veterans of America serves veterans, their families, and their
caregivers in all 50 states, the District
of Columbia, and Puerto
Rico. Learn more at PVA.org.
About Food City
Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food
City's parent company) operates 156 retail outlets throughout
southeast Kentucky, southwest
Virginia, east Tennessee, north Georgia, and Alabama.
Contact: Kristina
Packard
KristinaP@PVA.org
(703) 282-8121 cell
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SOURCE Paralyzed Veterans of America