Whistle Express Car Wash Expands Presence Across the Carolinas with Acquisition of Fins Car Wash
July 01 2024 - 12:14PM
Business Wire
Fifteen new locations will join the
fast-growing car wash chain, offering customers elevated experience
and value
Whistle Express, a leading brand in the rapidly consolidating
car wash industry, is significantly expanding its portfolio in the
Carolinas with the acquisition of Fins Car Wash, whose 15 locations
will be converted to the Whistle Express brand.
The newly acquired washes will more than double the brand’s
presence in South Carolina's Greenville-Spartanburg and Charleston
markets, as well as North Carolina's Triad, Raleigh and Wilmington
regions. Whistle will now boast 31 locations across the Carolinas
and 150 systemwide, making the company the 10th-largest car wash
operator in the country, according to Conveyor Car Washes, and the
second largest in its home state of North Carolina.
The new Whistle sites will significantly enhance accessibility
for drivers throughout the Carolinas and elevate service standards
with the brand’s cutting-edge conveyor belt technology, offering
customers greater flexibility to personalize their wash experience
according to their preferences.
“We’re thrilled to acquire the popular Fins Car Wash brand to
increase Whistle’s presence in the Carolinas,” said Whistle Express
CEO Jose Costa. “As we forge ahead in the car wash industry, we're
setting new standards and redefining what it means to provide an
exceptional wash experience, but our goal is simple – to deliver
unparalleled service and an unforgettable experience to every
customer who trusts us with their car wash needs.”
Each of the washes will be fully Whistle Express branded later
this year and the transition will involve investing in
state-of-the-art wash technology, updated signage, and a revamped
customer experience. To mark these exciting transformations, the
company will host grand opening events at each location. Once the
washes are officially open, customers will be able to use the new
Whistle Express app, which offers a loyalty program, family plans,
wash books and competitive member benefits.
In addition to competitive membership pricing, Whistle Express
customers can expect easy-to-use technology and menu boards, along
with free self-vacuum stations, floor mat-cleaning machines, and
towels and sprays, all of which deliver a seamless wash experience
resulting in a spectacularly clean vehicle.
The car wash industry is undergoing rapid consolidation as
investors see opportunities to take what has historically been a
fragmented business comprised of thousands of independent operators
and offer customers a more consistent, elevated experience. Whistle
Express has grown to become one of the largest car wash operators
in the U.S., with plans to more than double its size in the next
couple of years.
All Whistle Express locations use state-of-the-art technology
that reclaims 85% of the water used in a wash and uses 91% less
water when compared with a home wash. Customers can also add
affordable and effective treatments – like Rain-X® rain repellent
for windshields or Armor All® protectants and sealants – to extend
the life of their car’s exterior and protect against bugs, pollen
and other elements.
About Whistle Express
With more than 150 locations and counting, Whistle Express
leverages technology and innovation to deliver a premium experience
that saves customers time, money – and their car’s paint job.
Customers can take advantage of the brand’s Unlimited Wash Club
Membership Program, plus free supplies and amenities including
microfiber towels, vacuums and mat-cleaning stations, to save money
while getting their cars squeaky clean. Last year, the
Charlotte-based company received a majority investment from funds
managed by Oaktree Capital Management, L.P. to fuel its accelerated
growth plan. For more information, visit
www.whistleexpresscarwash.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240701130707/en/
Katie Combs, Luquire (kcombs@luquire.com or 704-807-2280)